Nike Virus Marketing Meets Young Consumers

Nike has always been good at marketing for young people. The company's recent masterpiece is "the future" written for the world cup. It has been posted to the Internet before the TV broadcast, and has won many clicks because of its excellent production. But it is not fully consistent with the "virus" feature, it is only a supplement to TV advertising.

Nike said that "virus" is a good marketing method to meet young consumers' new habit of receiving information, but it is "impossible to meet".

Huang Xiangyan, spokesman for Nike China, said: "viral marketing expenditure accounts for only a small part of Nike's network marketing expenditure, and its quantity is only a fraction of Nike's online advertising.

These things are icing on the cake, not deliberately pursued.

Nike doesn't pay for viral video.

"The number of virus videos can not be too many, otherwise it will not be fresh, everyone's curiosity will be gone.

Now, with the popularity of viral video marketing, the demand for creativity is higher. Nike's principle is that creativity is not good enough, but rather not.

Because this kind of marketing is not a must.

One of Nike's recent works, Ronaldo and Bugatti Veyron, is when C Luo was shooting other advertisements for Nike, just when a Bugatti Veyron was next to it, the creative designer of the advertising company improvised the idea.

Because it involves other brands that are not suitable for TV advertising, the video has been put on the Internet.

At present, Nike has not produced virus video in China. The company feels that "one of the advantages of the Internet is that there is no national boundaries. Some domestic producers are more interested."