Where Is The Pformation And Upgrading Of China'S Shoe Capital?

The July heat roasted the economically developed coastal areas of China, baking the belief that the global electronics foundries giant Foxconn moved inland.

Subsequently, in the news of Foxconn moving vigorously to Chengdu, Wuhan, Zhengzhou, Chongqing, Tianjin and other places, we heard the massive move of Foxconn, which was strong and powerful.

As the world's largest and fastest growing professional manufacturer in the field of 3C OEM, Foxconn has always been the direction of China's manufacturing industry. Foxconn's large-scale migration may give three enlightenments to China's footwear industry, which is located on the coast.

Revelation 1: low employment area is the direction of manufacturing migration.

When Foxconn staff jumped the building incident, Foxconn insiders disclosed the news that Foxconn wanted to move within a large scale. Its plan involves the production line of 2/3 in the Foxconn factory in Shenzhen, and the staff in the coastal area will also be reduced from 400 thousand to 100 thousand. Where does Foxconn migrate to?

According to the news, Foxconn migrated to some areas with low labor cost.

Based on this strategy, Foxconn's future layout is clear and clear.

The Shenzhen manufacturing base, which mainly produces computer connection equipment, will move to Zhengzhou, Henan. The mobile phone business division will move to Tianjin, and Foxconn computer division will move to Chongqing and Wuhan. It is reported that in May 18th, Foxconn Chongqing factory had built the first notebook computer.

In June 25th, the Hebi municipal government website issued an urgent notice. Its main content is, "Foxconn intends to invest and build factories in Henan Province, with an enterprise scale of 300 thousand people.

In the near future, 100 thousand employees are required to go to Foxconn training.

It is also revealed that the big factory of Foxconn in Henan will be located in Zhengzhou, and Henan will provide labor for Foxconn in the form of "group".

In this regard, He Guixia, deputy general manager of Wenzhou Jie Jie clothing company, asserted: "Foxconn moved to places where there are low labor areas. With the guarantee of labor force, all industrial contradictions and contradictions between manufacturing industry and society will be solved."

China's shoes city, Wenzhou, has become the most important leather shoes manufacturing base in China by virtue of the brand and output of leather shoes enterprises. There are more than 1000 shoemaking production lines, including three leading leather shoes in China, including Gilda, and 20 leather shoes enterprises with annual output value exceeding 100 million yuan in Wenzhou. Among the top 30 sales of key leather enterprises in China, Wenzhou enterprises account for more than 70%, almost half of the whole country.

The same thing with Foxconn is that many Wenzhou enterprises are famous foundries abroad.

With the advent of "shortage of migrant workers", we have encountered unprecedented difficulties, and some deep-seated problems within enterprises have also emerged.

After the Spring Festival this year, the fear of "peasant worker shortage" came and the Wenzhou shoe companies were recruiting people everywhere. The author of this paper took part in the activities organized by the Wenzhou labor and Social Security Bureau's career guidance service center to recruit people in the West. The author went to the Western Daba mountain area, a famous shoe enterprise in Wenzhou, and went to the 1000 big recruitment fairs in Wanyuan City, Wenzhou, and the spring breeze employment action.

According to the author's investigation, although Wenzhou enterprises have a lot of conditions to recruit people, they promise to pay more than 2000 yuan in the bottom wage, reimburse the factory road toll, and make unified insurance payment for labor and medical insurance, but it is very difficult to recruit the ideal skilled workers.

Since then, Wenzhou shoe enterprises have accelerated the pace of recruiting people all over the country and participated in the special recruitment meeting of Wenzhou enterprises held by Qinghai talent exchange center.

Wenzhou shoe enterprises, giant shoes, Royal shoes, Zhengyi shoes and other 6 enterprises, the target recruitment of more than three thousand people; Wenzhou shoe enterprises AOKANG group recruitment target is 2500 employees, car bags, cutting, needle shoemaking and other technical workers are particularly sought after.

As a result, Wenzhou shoe enterprises still have not completed the recruitment plan.

"The production line is waiting for people to be filled with people. When we do not know when we want to recruit people, we have tried our best to recruit them, recruit them in the labor market, recruit them at the station, recruit them at the door of other enterprises, and recruit in remote rural areas. The gap is still very large."

Some manager of the personnel department of Wenzhou shoe enterprises complained to Tan Ru.

Opening up local newspapers in Wenzhou, shoe companies attract the most advertising.

Just sitting on the bus in the city, you can also see some recruitment advertisements on the car TV, which are 1000, 2000 and 300.

Wang Ouxiang, director of the office of vocational guidance and guidance service center of Wenzhou labor and Social Security Bureau, told the author Tan Ru: "in 2010, the footwear industry in Wenzhou's traditional and pillar industries was short of work, and the proportion of labor demand gap increased by 13 percentage points."

"Now we have a large number of foundries, and it is the pain of our hearts that we can not recruit cheap employees."

Tan Ru, a shoe factory owner, complained to his author: "for the shoe industry with only razor blade profits, it will be profitable to find cheap labor, otherwise everything will be busy.

Foxconn has given us an inspiration, that is, to develop in areas where cheap labor is abundant is our future road.

Revelation two: to treat foreign workers well, migrant workers are the wealth of manufacturing industry.

Why is Foxconn moving on a large scale?

Many people think that Foxconn is jumping off the building accident. Foxconn has to raise wages to deal with jumping events. The basic salary of employees has risen from 900 yuan / month to 1200 yuan / month, and then increased to 2000 yuan / month, and the profits of Foxconn from 4 billion 500 million to 5 billion yuan were cut off at once.

Terry Gou said Foxconn is not a sweatshop. Many media also say that Foxconn is much better treated than some private enterprises in Wenzhou.

The large-scale relocation of Foxconn also sent a signal to Wenzhou: treat the migrant workers well, and the migrant workers are the wealth of the manufacturing industry.

Wenzhou people have a nice name for migrant workers, called new Wenzhou people.

There are about about 3500000 new Wenzhou people in Wenzhou.

According to the author's investigation, most new Wenzhou people have deep feelings for Wenzhou, but 20% still feel that their lives are not satisfactory and lack of happiness.

100 years of work in Wenzhou also can not afford to buy a house, the government's preferential policies will marginalized new Wenzhou people: new Wenzhou people in the recruitment of civil servants, housing preferences, children's education and other aspects are difficult to enjoy the same treatment of Wenzhou people.

There is such a post on the Baidu Post Bar: "new Wenzhou people, why do you want us to respect you?"

The Post said, "do not say that Wenzhou is bad for you. It is Wenzhou that allows you to have a job so that you can feed yourself, and no one forces you to come to Wenzhou."

From this post, we can see clearly the discrimination of new Wenzhou people. In the consciousness of some Wenzhou people, there is always a sense of "landlords hiring farm workers".

In shoe companies in China's shoe market, migrant workers work 280 hours a month, and some migrant workers are suffering from occupational diseases. Some beautiful young workers are gradually consumed by the tinkling of hammers, the noise of sewing machines and the smell of strong chemical raw materials.

Recently, a netizen investigated 20 enterprises (12 shoe factories, 5 garment factories, 1 shoe material factories and 2 hardware factories) in an industrial area of Wenzhou. The survey results showed that the average wage of the employees in the shoe factory was 1500 yuan / month, the average staff in the garment factory was 1400 yuan / month, and shoe material factories and hardware factories were 1300 and 1400 yuan respectively.

Work 12 hours a day and rest 1 days a month.

The result of overdraft in Wenzhou's enterprises is "shortage of migrant workers".

In the last century's Wenzhou labor market, a boss came to a large group of migrant workers and asked, "boss!

Can I go? "

And now?

In the labor market, there are recruiters everywhere, and there are dozens of units coming to work: "brothers!

Come to me? "

Fortunately, the large-scale relocation of Foxconn has given us an inspiration: either to move inland or to treat foreign workers well, otherwise the foreign trade unions that have been suppressed for too long will protest against the oversqueezing of their owners by jumping out of the building.

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Revelation three: pformation and upgrading is the root of the development of manufacturing industry.

Foxconn has moved on a large scale, and the enterprise group of "apple", a special agent in Shenzhen factory, has not moved.

In May 8th, Foxconn 3C retail chain store opened its first store.

The store is a 3C store mainly based on household appliances, communications and digital products.

Foxconn hopes to raise profits by opening up home appliance chain stores to catch up with Suning Gome.

Recently, Terry Gou also deployed a pformation to Foxconn.

It is reported that Foxconn's current subcontracting industry has become a sunset industry, its annual report 2009 shows that the operating profit margin is only 1.9%.

Some experts say that Foxconn's large-scale relocation is the result of phasing out the low value-added manufacturing industry in Shenzhen. This also gives the manufacturing industry an inspiration that pformation and upgrading are fundamental to development.

Wenzhou, known as China's shoe capital, is actually the world's manufacturing base, the capital of China's light industry.

On this hot and energetic place, we have produced 10% of the total market share of clothing, 20% of shoes, 60% of shavers, 65% of locks, 80% of glasses, 90% of metal casing lighters and 90% of watercolor pens. Besides, electrical appliances, pumps, valves, zippers, hardware, steam and motorcycle accessories, kitchen and toilet, furniture, plastic, ceramic products, buttons, gifts, stationery and other pillar industries also play a very important role in China.

In recent years, the total industrial output value of the city has reached 267 billion 695 million yuan.

For Wenzhou, which is heavily dependent on manufacturing, pformation and upgrading are inevitable.

Where is the pformation and upgrading of China's shoe capital?

On July 4th, Zhao Yide, mayor of Wenzhou, chaired thirty-seventh executive meetings of the municipal government, and deliberated and passed the plan of pformation and upgrading of electrical, pump and valve, mould and shoe leather industry in principle.

Shoe leather is an important industry of China's shoe capital.

According to the implementation plan of pformation and upgrading of the shoe leather industry, Wenzhou will focus on upgrading the shoe industrial park, importing the shoe material logistics market, further building the headquarters economy, encouraging enterprises to increase scientific and technological innovation, speed up the construction of information technology, increase the development of energy saving and environmental protection projects, vigorously promote brand cultivation, develop their own brands, promote the innovation of marketing mode, accelerate the pace of integration and reorganization, and consolidate the foundation of product quality.

By 2012, the total industrial output value of Enterprises above Designated Size will reach 97 billion yuan.

It is reported that the manufacturing industry of China's shoes capital is actively upgrading and upgrading. The JD shoe company, which has exclusive praise by CCTV news network, innovated and developed nano functional air conditioning shoes independently, which has a banner role in the pformation and upgrading of Wenzhou.

The Wenzhou people have air conditioning devices in these shoes, and have used functional nanomaterials, and have harvested 28 national patents.

This kind of shoes can discharge the turbid gas in the shoe cavity when people walk, purify the air in the shoes, reduce the sweat and foot odor.

The nano function air conditioning shoes have been touted by consumers after putting them into the market.

At present, Wenzhou has already had the strategy and experience of pformation and upgrading. Perhaps Wenzhou will form a new Wenzhou economic model in the process of a new round of pformation and upgrading to show its people.