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Marketing "Wet" &Nbsp; Brand "Fire".

2010/7/10 14:49:00 52

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Brand Marketing

Bill Gate once said: twenty-first Century is the Internet century.

There are only two kinds of business in the future, one is Internet business, the other two is not doing business.

We have welcomed one.

Wet marketing

The era.

The so-called wet marketing means that the social organizations, marketing channels and dissemination results have undergone a convergent change in the Internet age. At the same time, social fragmentation has also taken place, and new reconstruction has also taken place in interpersonal relations. Circle marketing, interactive marketing and word of mouth marketing have become an important means of new marketing.

Marketing can only be "wet" to lubricate on the Internet, otherwise it will be abandoned by netizens.

And the Internet is also a place to create miracles. Often, companies or individuals who are not known to be passed on overnight become famous overnight.

Even Obama campaigned for the presidency of the United States, taking the Internet as his own secret.

In the face of Mccain's criticism, Obama cleverly took advantage of his efforts to regard "Youth" as his own advantage, just as Li Guangyao said: "in the information age, young and a bright brain are great advantages.

Respect for the elderly seems to be of no use in the information age.

Fathers may not know the most, but grandchildren may know more.

Under the guidance of younger positioning, Obama made full use of the same young and powerful Internet media to keep pace with young people, and cater to the trend of the political enthusiasm of the new generation of voters in the United States: announce the presidential campaign through the Internet, establish a zero distance communication through the network, and raise funds for the competitors to raise their money through the Internet, and publish their vice president partners through the Internet.

Compared to Obama, Mccain has a bad future.

Not only because he had dragged his hind legs, but also because Mccain was too old, and most importantly, Mccain could not even use computers. It was hard to imagine that the president elected in twenty-first Century did not even browse online news, let alone send and receive e-mail.

The same miracle has also been staged in Chinese enterprises. Wang Laoji passed the Internet virus pmission overnight to the north and south of the river, and the sales volume surpassed Coca-Cola for a while. The sales of NOKIA did not know how to tailor the clothes, but made use of the "hot sale" shirt in the Internet, and the business performance soared in a short time, so that all the big business owners who had worked hard for a lifetime were puzzled. NOKIA, in order to publicize its OVI mobile Internet application, the joint Sohu launched the "Internet application China creation" large-scale network activity. In a month's activity time, it received 150 thousand entries, becoming a classic case of Internet interactive marketing.

However, for some enterprises, they may not understand the importance of Internet. They are addicted to their achievements in traditional marketing communication, and do not take the Internet seriously.

However, this is a time when you do not take the initiative to be networked.

Consumers will publish their experiences and feelings through various ways such as blogs, forums, posts, etc.

A message about a company's "insider", a message about your product's negative information, may be spread all over the network overnight.

Sanlu incident is the first continuous fermentation and dissemination on the Internet, and helped to push Sanlu to bankruptcy.

A pizza brand named Domino s has only produced more than 500 thousand hits in just a short time because of its two employees' disgusting video of spoof pizza on the Internet, which has caused huge losses to the brand.

From this perspective, under the network ecological environment,

brand

and

network

It is a chain closely linked and can not be broken.

Inevitably, the brand will connect with the network actively or passively.

The Internet is a double-edged sword. You may use the sword of the Internet to open up a new world, or you may be hurt by the sharp blade of the sword.

In the Internet age, it is not a long road for a brand to be known from obscurity to old and young people. Similarly, a compliment brand becomes a public enemy.

In the network, heaven and hell are only in the first line.

Good network public opinion will make your brand gain a good reputation, enhance the reputation of the brand, and create an increasingly strong network brand.

On the contrary, when the negative network public opinion makes people angry, consumers will not only avoid you, but also make your brand look bad.

On the Internet, bad news travels everywhere, at the speed of light.

Therefore, since the process of networking can not be avoided or avoided, we should take the initiative to master it.

Using the communication secret of the Internet age, wet marketing, through accurate segmentation and appeal and creativity, let the appeal information continue to show viral diffusion between users and users, interact with users in depth, and create dynamic databases, so as to achieve wet brand sales and wet marketing. Users are willing to spread the brand word of mouth, so that the spread of brand will not end because of the end of marketing activities, but will continue to continue. At the same time, the end of the purchase of products will not actually end, but the beginning of sharing and the beginning of sharing.