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    Zhang Chao: Goods Are The Buyers. Try To Make The Customers Speak.

    2010/7/12 14:54:00 102

    Zhang Chao Marketing And Marketing

    "The buyer is the buyer." the reason why customers are "dislike" your goods is not that they are interested in your products. If customers are interested, they will seriously think about it and think more about it.


    This is the inevitable rule of things! If a customer is indifferent to any of your suggestions, there is no objection, no need to guess, this customer absolutely has no desire to buy.


    It is a slang in Taiwan that "goods are the buyers." it means that people who are not good at goods are genuine professionals, and those who are willing to buy your products.

    Salespersons can not easily deny customers' desire to buy when confronted with customers who are choosy and choosy. On the contrary, we should have confidence in their goods and explain the advantages of the products in good faith with customers. They are not afraid of people and are not afraid of comparison.


    Mr. Liu once encountered such a difficult customer.

    "Your fruit is not very good, too. Is 1 Jin also l yuan?" the customer carefully watched with a fruit.


    "Oh, you can rest assured that my fruit can not be said to be the best, but absolutely not, you can compare with other families."

    Mr. Liu laughed with a smile on his face.

    The customer said, "it's too expensive. Do you sell 8 wool?"


    Mr. Liu is still smiling: "Sir, if I sell you 1 cents for 8 cents, can't you tell me who just bought my fruit?"


    No matter what attitude the customer is, Mr. Liu keeps smiling.

    Although the customer shouted too expensive, he finally bought it at 1 jin 1 yuan.


    "It's the buyers who hate the goods."

    Mr. Liu said with emotion.


    In fact, Mr. Liu is not only a good service attitude.

    Sale

    The strategy is also very brilliant.

    When he sets up stalls, he usually puts aside those beautiful fruits on the side and sets the price higher, while the ugly fruits of the same kind are priced lower.

    Mr. Liu said, "compare benefits."

    With this simple but effective method, he has now become the owner of a fruit wholesale company.


    From Mr. Liu, we can see one.

    Sale

    How do people sell their products?


    1. "goods are the buyers." only those who are not good at things are those who really want to buy our products.


    2. "comparing the benefits", Mr. Liu's intention is not to sell those expensive fruit. What he really wants to sell is those cheap ones.

    The so-called "good-looking" only played a role in making customers feel that cheaper fruits are more affordable.


    Salesmen are divided into several levels, but most people stay at the level that I sell you.

    People like Mr. Liu who can see through their customers' minds are the real salesmen.

    Mr. Liu can do nothing about customers' criticism of their fruits. They are not angry at all. They are not just self-cultivation, nor are they confident in their fruits. They are also a deep insight into customer psychology.


    At any stage of promotion,

    Customer

    It is possible to disagree with any aspect of your product.

    Salesmen should be prepared at all times. They should not despise the objection of their customers, and they should not be ungrateful.

    What is marketing? Experience tells us to constantly resolve any objection raised by customers and stick to it and conclude the paction.

    People who do not hate your goods are often spectators who will not waste their energy on you.


    "The buyer is the buyer." the reason why customers are "dislike" your goods is not that they are interested in your products. If customers are interested, they will seriously think about it and think more about it.

    This is the inevitable rule of things! If a customer is indifferent to any of your suggestions, there is no objection, no need to guess, this customer absolutely has no desire to buy.


    For example, you sell a luxury car to a salaried family. You are eloquent and talk about energy saving and environmental protection. Customers can't disagree with you, because he can't afford to buy your limousine at that point.

    But you need to sell him a leather shoe. Maybe he will say to you very seriously: "this leather shoe is a bit old, and the leather is not very good."

    As a matter of fact, this customer has been somewhat moved. His words have already told the salesman inadvertently that "I am very interested in buying a pair".

    Even if you don't buy it now, it's your potential customer to be developed.


    Of course, other customers will tell you directly, "I don't like", "I don't need it now" and other unconditional rejection objections or obvious evasions. At this point, the product you can pick up will leave. He has no intention of buying your stuff at all. He does not meet the requirements of being your customer.


    The author introduces:


      

    Zhang Chao, an expert lecturer.

    He has successively served as GINDE recruitment training manager, HC360 chief trainer, BAIDU training supervisor and so on.

    He has devoted himself to marketing management research for a long time and accumulated rich experience in actual combat.

    Core courses: "Wan Jin line telephone sales real skills", "influential sales", "excellent sales management skills" and so on.

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    In sales, there are many advantages to skillfully ask customers. It not only can better grasp the needs of customers, maintain good relations with customers, but also help to master and control the negotiation process and reduce misunderstanding between customers.

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