Fuxing Textile And First Line Sports Brand "&Nbsp"; Orders Greatly Increased.
"With the continuous improvement of the awareness of national fitness, some Sports apparel More and more popular, for Fuxing fabric, it is a good opportunity for brand promotion. Speaking of the market prospect of sports fabrics, Weng Qing Ba is as proud as many "weaving people". In the 2010/2011 China fashion fabric evaluation, the company's 4 lines, including the earth's texture, ash droplets, digital fans and Meredith, became famous. "These Fabric They can be used to produce outdoor sports products, including clothing, shoes and cloth. Weng Qingba said.
Fuxing, founded in 2001, has been focusing on the weaving process of fabrics for 10 years. The company's products include more than 10 categories, such as nylon spinning, polyester spinning, spring Asian spinning, cotton brocade and so on. The products cover the fields of clothing, home textiles, automobile, military industry and so on, and 70% of their products are sold overseas, and become a regular supplier of many famous European clothing brands. In recent years, Fuxing textile has begun to specialize in sports fabrics, including some fabrics with elastic, moisture absorption and perspiration functions. The functional sports fabrics of the company tend to be light, soft, durable and easy to wash and dry quickly. At the same time, the company also has special functions such as moisture absorption, perspiration, antibacterial, odorant and anti ultraviolet. It is mainly used in sports, casual wear such as basketball, football, track and field. "From the market perspective, our products are increasingly favored by downstream sports brands. At present, 80% of sports brands including Anta, Lining, 361 degrees, Jordan, PEAK and so on have long-term cooperation with us. Weng Qing proudly said, "to a certain extent, this 80% shows Fuxing's strength."
In recent years, sports fabric has always been the "fist product" of Fuxing, and more than 80% of its fabrics are used for export. As early as in 2006, the company began to develop ultra-thin, ultra-fine, high density sports fabrics, in order to improve the spring Asian spinning, polyester spinning and other conventional fabrics "social value". For this reason, in recent years, Fuxing textile has been adopting the strategy of "one-stop" research and development. On the choice of raw materials, the company uses ultra-fine fibers produced in Japan and Taiwan, and applies them to fabric development, thus giving special functions to fabrics. The company also attaches great importance to the appointment of scientific and technological personnel with strong academic skills, and strengthens the training of technical personnel, professional guidance and expatriate exchanges, and promotes the upgrading of sports fabrics through various channels.
The "marriage" with the first line sports brand in China promotes Fuxing's brand image and expands its sales channels. Turning to the future direction of development, Weng Qing Bai said that the company has successfully developed 10D to 30D polyester super thin and ultra thin series products, mainly used in Down garments. The company also invested tens of millions of yuan, imported advanced equipment, and worked with some textile enterprises in Japan to focus on the development of high permeability simulation fabrics, mainly used in outdoor advertising, clothing and other aspects, laying the foundation for the company's sustainable development.
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