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Shoe Makers Should Play A Good Role In Marketing &Nbsp.

2010/7/15 9:42:00 58

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July 14th, event review: World Expo

Children's shoes

Kate (Fujian) children's products Co., Ltd., which authorized the publicity of Haibao, called "one pair of kart shoes with expo logo" to the market.

Sale

Merchants have issued a large number of promotional materials for World Expo's franchise status, which has recently been granted by World Expo, Shanghai.

Management

The office was opened once.

Marketing

Fraud.

Earlier, in the inspection of Hepu industrial and commercial district in Xiangshan, a children's shoe shop posted a number of posters of Kate's children's shoes on the facade. The contents were "warmly congratulate Kate as the only" Haibao licensed product authorizing business "for children's products in World Expo. At the same time, the Shanghai World Expo sign in 2010 and the Haibao mascot of Shanghai World Expo in 2010 were used in the poster.

Under the enquiry of law enforcement officers, the owner of the shop can not provide the license certificate of the world expo logo holder to authorize the use of the world expo logo, nor can it provide the "Kanding" brand, which is a relevant certificate of the licensed product franchisee and the franchised retailer. It only indicates that the publicity material is sent to the Hangzhou dealer by the manufacturer, and then sent to the distributors through the distributor.

Edge ball marketing, also known as implicit marketing, is considered to be the most effective way of product promotion. In fact, this idea has been applied sporadically to commercial wars for a long time until the popularity of new technologies such as the Internet has made it shine.

Compared with traditional marketing, implicit marketing is not to broadcast loudly to all consumers, but to "whisper" to a specific number of consumers through the noisy "low flying" of traditional advertisements, so that product information can enter the radar vision of consumers.

The main goal of implicit marketing is to find suitable people to talk about products or services, so that consumers can not see the company launched.

The key to covert marketing is to create a positive word of mouth environment, and consumers are willing to spontaneously pmit product or service information.

The effect of implicit marketing is that consumers like products and

brand

And excitedly introduce it to friends, and expect them to like this product or brand as well as him.

With the help of this effect, product information is spread from the central consumers of the leading fashion to the mass consumers. The way of diffusion includes physical (visible brand celebrities or fashion leaders), oral (people openly or privately exchange product brand information), or other combinations.

But this kind of covert marketing requires shoes enterprises to be very cautious, because this marketing method has some edge with laws and regulations to some extent.

enterprise

If we lose a lot of money, we will not only get the opposite effect, but also bring the "disaster" to the enterprise.

In general, viral marketing and regular marketing are better at attracting attention and interest.

Celebrity word of mouth, induced marketing, game marketing not only in attracting attention and interest, but also in the performance evaluation also outstanding.

The effect of song marketing is shown in encouraging trial and purchase.