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The Eleventh China International Textile And Garment Trade Exhibition Opens In New York

2010/7/15 10:33:00 45

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Sponsored by the industrial association, the Eleventh China International Textile and garment trade exhibition jointly held by the China Textile Association of the International Trade Promotion Association and the Frankfurt exhibition company (USA) jointly held the New York international fashion purchasing exhibition, New York international home textile exhibition and Texworld USA fabric exhibition in New York Manhattan Jiewei Convention and Exhibition Center.

Reporters at the scene, this year's exhibition hall is obviously larger than last year, many exhibitors, the exhibition hall is also more stylish.

The organizer told reporters that this China Textile and clothing trade exhibition (New York) can be regarded as a brand-new appearance. Its "new" is embodied in all aspects, from the contractor to the exhibition mode. The core content is the internationalization of the exhibition itself.

This is reflected in the following aspects.

First, and international

brand

Convention and exhibition co operation to create brand exhibition.

This year, the Frankfurt Exhibition (US) company joins the China Textile and clothing trade exhibition (New York). It is regarded as a complementary and strong combination by the industry. On the one hand, it can exert the influence of the textile trade promotion association in the Chinese textile and garment industry. On the other hand, it can make full use of the global network of Frankfurt exhibition company to jointly cope with the new opportunities and challenges brought by the post financial crisis era to the global textile and garment supply chain.

Second, this session

Exhibition

The biggest highlight is "1 points and 3".

The three exhibitions are TWUSA - TEXWORLD clothing material exhibition, IASS New York international fashion sourcing exhibition and HTFSE New York international home textile exhibition.

The Chinese exhibitors of the Eleventh China Textile and clothing trade exhibition will be embedded in these three professional exhibitions in the form of Chinese exhibition groups according to the categories of exhibits.

The three way of joint operation is intended to highlight the advantages of the upstream and downstream links of the industrial chain to the greatest extent, and provide a "one-stop" intensive, efficient and convenient way of procurement for international buyers, and bring new business opportunities to the global textile and garment manufacturers including Chinese exhibitors.

The procurement exhibition that highlights the industry's characteristics is still the first in the US, especially based on the traditional textile and clothing trade circle on the east coast of the United States.

The total exhibition area of the three exhibitions is 12500 square meters. Among them, 240 exhibitors from 15 countries and regions are exhibiting at TWUSA. The exhibition area is 8000 square meters, and there are 120 exhibitors in China. The IASS (clothing exhibition) brings together 85 exhibitors from 8 countries and regions. The exhibition area is 2500 square meters. There are 78 exhibitors in China. The exhibitors of HTFSE (home textile exhibition) have 71, from the countries and regions with an exhibition area of about square meters, and exhibitors in China have a home.

On the concept of exhibition, the exhibition extended the idea of holding the exhibition and brand exhibition by the Trade Promotion Council and the Frankfurt company, and did not blindly reduce the demand for exhibitors for the big exhibitions. The qualification of exhibitors of the three exhibitions was strictly examined to ensure that exhibitors were direct producers, so that American buyers could reduce intermediate links and reduce procurement costs.

Third, in terms of inviting professional audiences, in addition to making use of the routine advertising and publicity of print media and network media, this year, in order to highlight the advantages of the industrial chain and the convergence between the upstream and downstream of the international supply chain, we should increase and highlight the invitation to designers.

Now many brand enterprises in the United States begin to adopt designer responsibility system gradually. Designers not only provide product design, but also ensure that their design ideas can be fully embodied in the final products. Designers have greater voice and autonomy in all aspects of procurement and production of accessories.

Because designers can not only give orders to exhibitors, but more importantly, they will bring judgement and prediction of market demand trend, and will benefit greatly from exhibiting enterprises from a higher level to understand and grasp the market.

At present, the US has received more than 1000 online pre registration audiences, and the market has responded well.

It is understood that this exhibition from the beginning of the establishment of the establishment of the concept of brand exhibition.

A truly international brand exhibition, apart from exhibitors and professional audiences to reflect the international character, but also allows exhibitors to get something outside the order, enhance the international voice.

Generally speaking, the 246 Chinese exhibitors attending the exhibition are mainly from Zhejiang, Jiangsu, Guangdong, Shanghai and other regions, which are basically consistent with the distribution of textile and garment export bases in China.

This cooperation with international large companies can rely on the overall competitive advantage of China's textile and garment industry and the complete competitive advantages of both upstream and downstream industries to actively integrate the global textile supply chain, and open up a higher level of cooperation with the global industry to achieve a win-win situation. At the same time, we can take this opportunity to take the lead of low carbon cleaner production and social responsibility to improve the contribution rate of science and technology and brand, and achieve the whole industry's leaping from the low end of the global supply chain to the middle and high end.

The new form adopted by this exhibition has been approved by enterprises and has been reacted enthusiastically in some industrial clusters due to the current trend of industry development. Many enterprises have participated in Shaoxing, Shengzhou, Wujiang Shengze and Dongguan tea mountain.

After years of exploration, more and more enterprises and local governments have gradually recognized the importance of holding a group to participate in foreign brand exhibitions. Choosing a professional brand exhibition is the best shortcut for enterprises and industrial clusters to open up international markets, and can promote the overall upgrading of industrial clusters.

After China's accession to the WTO, especially in recent years, under the background of global economic integration and regional cooperation, China's textile and garment industry with its neighboring countries has been developing rapidly.

Through closer cooperation with neighboring countries such as Southeast Asia and South Asia, the complete industrial chain of China's textile and garment industry has formed an effective extension.

After years of development, Chinese enterprises need larger international exhibition platforms as competitive arena.

In the eyes of the organizers, the three professional exhibition platforms of TWUSA and IASS HTFSE will be the global textile trade exhibition with China made textiles as the leading products and the important textile and clothing resources in Asia.

Relying on a strong and complete industrial chain, Chinese enterprises are confident and have the heart to demonstrate their stronger competitive power in competition with their neighboring countries.

Because in the international financial crisis, China's textile industry has maintained a momentum of development in the cold current.

In its own international exhibition, the image of restructuring in recent years and the improvement of capability have been displayed in front of the world so that China's textile industry has more international voice.