Keqiao Fabric Merchants Are Looking For New Ways Through Clothing.
In China's light textile city in Keqiao, Shaoxing, a considerable number of fabric suppliers are thinking about how to transform into the garment industry. "I have been thinking over the years that what I do for the middle product is to make clothes for others. Not only is the profit too low, but there are so few things that can be passed down. Only by making clothes can we really make the brand and become a century old shop." Mr. Zhao, a textile producer in the Textile City, talked about his ideas with reporters.
Acquisition of clothing brand and enhancement of design elements
Mr. Zhao's idea is very representative in the textile city. Many people in the textile city think about it. Fabric Clothing, directly facing the terminal market, and make the brand. Under such a train of thought, many businessmen began tentatively to take the steps of transformation.
In June 21st, the 3 businessmen in the Textile City, under the introduction of the responsible persons of the textile and urban construction and Management Committee, discussed with the guests of the International Federation of spinning and weaving that had been inspecting by the former Ceng Laike bridge. These merchants have a common goal, which is to purchase the international first-line clothing brand and realize the integration of the industrial chain from fabric to clothing brand.
It may be a coincidence that China's top ten garments from Beijing. Designer Wang Baoyuan, before planning to enter the creative base in Keqiao, has conducted in-depth research on the Textile City, and thinks there is a huge potential design market.
Wang Baoyuan went through house to house visits at the Keqiao international trade center. He found that every trade company had a sample in its shop windows. However, to his surprise, many clothes were made by a street tailor shop. It had no design elements at all. It was very unsuited to the status of Keqiao's textile cluster.
"It's a pity that such a good fabric, such a bad sample!" Wang Baoyuan told his own idea to a company's boss, and he painted more than 20 costumes for him. The boss of the company saw it and found it more than 10.
"It can be seen that the demand for clothing design in this area is relatively large. Many businessmen know that the added value of fabrics should be promoted by designers." Wang Baoyuan told reporters. According to Wang Baoyuan's design, a merchant has made fabrics into garments, selling fabrics on the side and selling clothes. Many clothing dealers have taken a fancy to this company's designs and garments made of its own fabrics.
Relying on fabric achievements Clothing industry
"Tianming textile" is a trading company in the textile city. It also owns its own weaving factory and orders from outside. "Processing factory has been working for more than 10 years, feeling that it has been working for other people. If we want to survive for a long time, we must have the initiative in our own hands." The company chief told reporters that in the second half of last year, the company began planning for the integration of the industrial chain, and signed a project cooperation contract with a top ten fashion designer recently. "After that, our processing plant will be mainly used for small batch and multi batch fabric research and development, providing the best fabrics to ourselves, and designing clothing that meets the needs of the terminal market, and promoting the brand step by step." The company chief told reporters.
"International clothing giants basically grasp the key links in the industrial chain, such as fabric design, clothing design, logistics and transportation, terminal marketing and so on. Integrating this industrial chain is a direction for the transformation and upgrading of light textile city merchants. We hope that qualified merchants will grow up first, and we will create better external environment for them." Zhou Rusheng, director of textile and urban construction management committee, said. 珠江國(guó)際紡織城——中大商[設(shè)計(jì)的價(jià)值文化的魅][“紅棉現(xiàn)象”點(diǎn)燃流]珠江國(guó)際紡織城—·珠江國(guó)際紡織城——中大商·設(shè)計(jì)的價(jià)值文化的魅力·“紅棉現(xiàn)象”點(diǎn)燃流花另類·寧波服企南下求取“女裝真·驚嘆!潮帥激起斗秀戰(zhàn)·“永存”的風(fēng)格——近距離·制造商暗戰(zhàn)世界杯品牌專題·低調(diào)優(yōu)雅時(shí)尚高調(diào)璀璨·《我與協(xié)會(huì)20周年》·Dior獨(dú)家上海珍藏·“米蘭登”——自然環(huán)·品牌重塑我有“我風(fēng)格·賓寶精準(zhǔn)服務(wù)“型一代·助推鴻星爾克做大的網(wǎng)·“臺(tái)北魅力”上海展現(xiàn)·2010年冬季產(chǎn)品發(fā)布會(huì)·“戰(zhàn)狼世家”牽手BOBO·孟珊:奧康出美玉天·愛(ài)的造就讓我們看到愛(ài)·燒掉3000萬(wàn)推1.5線品牌·格格2010春夏東西融合·投向趨勢(shì)的目光——利·“最美的行走”VJC男·中國(guó)名牌坦博爾羽絨服時(shí)尚展示5大流行涼“可勒式2010飾品米皇:多反季節(jié)穿新人新象。
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