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"2013" Love Your Life &Nbsp; Occupy The Market With Wisdom.

2010/7/20 9:15:00 71

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"2013" Fashion Casual Shoes Shoe Net Fashion Casual Brand

July 20th, was informed that the largest domestic footwear

B2C

Electronic commerce -- http://www.paixie.net/, the brand casual shoes of its general agent, "2013" has achieved good results in recent years.

The new rising trend, with the "2013" of board shoes, conveys the lifestyle of 80 and 90 generations advocating self expression and pursuing free love in a digitalized way. It is popular among the young consumers. Its rapid rise has aroused my interest.

Today, I bring you this curiosity with you.

2013 "

The legendary history of the brand.

I understand that in the trend of Quanzhou shoe brand movement, 2013 is an unknown brand, but it has a sharp eye.

In the development of footwear industry in Quanzhou, the brands, groups of stars and similar market positioning have made many shoe brands fall into a wave of homogenization, which makes consumers totally indistinct. In addition, in recent years, the obvious recession of the economy and the further concentration of industry competition have indicated that the competition in the shoe market will become more intense.

As a result, such a situation and environment have given birth to such an emerging market as the Internet. The fast growing Internet market is the direction for the development of the footwear industry in the future. "2013" resolutely put its eyes on the fat of the network, positioning itself in the "online leisure fashion first brand", specialization and market segmentation, giving the brand a strong vitality and creating a new record of online sales of footwear products.

"2013", as the industry's latecomer, now has its own sky in the market, which is essential to the strategy of "2013" differentiation.

We know

Shoe Market

China's core competitiveness and strong brand have always been the short board of local shoe brand competition, and the local brand "follow suit" phenomenon is serious in the domestic market.

The "2013" product is the basis of market exchange value, and the primary task of brand winning is to practice internal strength and achieve core competitiveness. "2013" has the unique style and design, and has superior quality products. Not only high-quality materials are used, but also a special design style, avant-garde designer and style design are formed.

fashion

Novelty, soon the shoe net attracted many 80 or 90 generation of young people.

We see that 2013 has been able to head up and stand in the leading and powerful brand forest.

Indeed, it is not a simple matter to spread a new brand and take root in the hearts of consumers.

In addition to putting in a lot of marketing expenses, it also needs mutual support from the whole customer group. The "2013" brand is well versed in the aggregation effect, and it is easy to generate word of mouth. Therefore, in view of the market positioning, the "2013" brand has studied its own customer base, which is mainly located in the 80 and 90 generation groups of young people.

Romantic style

The personality elements are injected into it, which fully demonstrates the advance of the brand.

"The first brand" is an unlimited temptation for any shoe manufacturer. The "2013" brand has a careful strategic thinking layout, regardless of technology, brand or channel. It has launched a charge to the "fashion and leisure network first brand". This rising star has provided a good reference for the industry. We can see that the "2013" takeoff is full of explosive force. We also have reason to believe that "2013" is the representative of China's fashion casual shoe market.