Where Is The Difference Between Chinese Fabrics?

In recent years, China's leading fabric enterprises have made great efforts in strengthening independent innovation, improving quality, building brands and giving full play to social responsibilities.

The level of development of China's textile products has been narrowing compared with that of foreign countries, but there are still some gaps in general. These are mainly reflected in the following 5 aspects:

Product development ideas

Most of the R & D strategies of textile enterprises in China remain at the technical level, and it is difficult to rise to management level or even strategic level, lacking long-term and systematic planning.

Countries such as Europe, America, Japan and South Korea usually import gray cloth from China, and use their own finishing technology advantages to enhance the high-tech content and added value of fabrics, and create greater profit margins.

Its products are exquisite and varied, and make full use of all kinds of colors.

Because of the little changes in color matching and style, many domestic manufacturers have little difference in their products, so they can not reflect the price advantage.

Product development mode

The developed countries such as Europe, the United States and Japan generally adopt the combination of production, learning, government and research, which is worthy of reference from the vast majority of textile enterprises in China.

China's Taiwan region and South Korea are also gradually developing towards this mode. For example, in recent years, textile enterprises in Taiwan have gradually got rid of the conservative attitude of independent research and development, and began to cooperate with various research institutions such as "Textile Research Center", and some enterprises have applied for civil research programs or leading new product plans to government agencies.

From the 2009 fabric Expo, we can see that there is still a small number of enterprises that can fully integrate the exhibition image, product trend and product characteristics. More enterprises are still pursuing large and full products, but the main products are not clear and unclear.

Exhibitors in the exhibition are very clear about the concept of the main players. They are very professional, meticulous and humane in terms of booth layout, sample presentation, publicity materials and on-site entertainment.

Such as Japan's main push of new materials and new technology, South Korea's main thrust of new functional fibers and functional fabrics, as well as the Italy exhibition boutique wool fabrics and so on, have left a deep impression on the audience.

In recent years, China's textile enterprises have grown rapidly, and have made great progress in product development and technological level. But at present, there are no more famous brands in China, especially fabric brands.

In view of the brand development of foreign exhibitors, some enterprises have established world-class brand names in a short time, such as DuPont's Lycra fiber, Coolmax fiber, Lan Jing's Tencel fiber, Dow's XLA fiber, and South Korea's Crecora brand. All of them rely on the brand's strength, and have rapidly opened up the international market in a short time. This brand building mode is worthy of reference and reference for Chinese textile enterprises.

Production and management concept

In order to win the market and consumers, enterprises can introduce international advanced production management mode according to the actual situation, and comprehensively enhance the level of enterprise on-site management, so as to achieve quality optimization and brand upgrading.

At present, some of the stone lions.