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Domestic Shoe Shoe Brand "Pcript" Excellent.

2010/7/21 15:52:00 92

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We launched in the early stage.

Consumption industry

The theme report is good at China's popular clothing shoes brand.

Recently, the listed companies are about to release their pcripts in the first half of the year. We can see that the performance of the popular brand clothing sector is outstanding, especially in home textiles, men's wear and women's shoes industry.

Semi annual performance Preview: home textiles, men's wear, women's shoes grow rapidly

Textile and clothing

The industry maintained a relatively high growth rate in 2010.

In the company that we focus on tracking, we expect business performance in the first half of 2010:

Over 30% of the companies grew up: Meng Jie home textiles (54%), fuanna (46%), Luo Lai home textile (40%), China Lee (48%), wedding bird (38%), seven wolf (35%), BELLE International (38%).

Among them, the data of Lee Lang and BELLE exceeded market expectations.

The growth of 20~30% includes Lining (22%), Anta (22%), and Rutai A (22%).

10~20% growth companies include: China trend (15%), Baozi (15%), Shenzhou International (11%).

The trend data are slightly lower than market expectations.

The number of single digit growth is:

Youngor

(clothing and textile profits increased by more than 50% to 400 million yuan; but in the first half of the year, the real estate delivery profits were lower than the same period last year, about 200 million yuan); Saturday (pre tax profit growth of about 20%, but the effective tax rate increased from 12.5% last year to 25%).

Wuhan shoe industry supplement:

1, consumer situation:

Huicong shoe net July 16th, Wuhan leather shoes market has a market capacity of about 3-4 billion / year, and consumer brand awareness has gradually increased. We can generally remember several well-known brands, such as BELLE, Daphne, etc., but because of the reasons such as consumption ability and consciousness, consumption is still very rational. Shoes, shoes and quality are still the first elements of consumer concern, paying attention to cost performance.

2, market competition:

The top 5 brands in the market are royal Mei (with shoes, old styles, 25-40 year old women, good quality), gorimi (with shoes, new styles, 20-30 year old women, European version), exhibition wind, Hua NaI (with shoes, styles following closely with the company, 20-30 year old women, good quality, sales in the past two years straight up), Dadong (heel shoes, good quality, this year the agent has fallen out with the factory, the factory has sent people to manage, sales decline).

The Wuhan market is currently in the forefront and sells well. The two brands are royal sister (30000-40000 pairs / month, followed by shoes), and Ge Mei chi (10000-20000 pairs / month), forming a certain regional brand influence in Wuhan. Their sales channels are mainly based on shoe city retail and two batch merchants.

3, the market price situation:

The current price system of leather shoes Market in Wuhan, the ideal price of single shoes and sandals wholesalers is 40 yuan / double, 50 yuan / double is more difficult to accept, the ideal psychological price of consumers is 60 yuan / double, the ideal price of boots and cotton wholesalers is 60 yuan / double left and right, the ideal psychological price of consumers is 100 yuan / double.

4, channel status:

At present, the sales mode of the leather shoes Market in Wuhan is relatively traditional. They are supplied by the general agent to the two group of retailers and retailers, but there are differences in the management of the total agents. This also leads to the difference in sales volume. Most manufacturers are allowed to develop their agents freely. The sub brands are the target contracts with agents, the company manages the agents uniformly, agents establish corresponding incentive mechanisms, and the companies and agents jointly accomplish the regional goals. The strategy adopted by the European bird king is worth learning from other manufacturers.