2010 China Clothing Brand Initial Experience (2)

The international experience accumulated in Transformers has played an important role in designing T - shirt products in collaboration with DreamWorks.

Metersbonwe has already been familiar with the game rules of Hollywood by previous cooperation. Like Transformers, the cartoon characters authorized by DreamWorks are a standard template. The details such as size and so on have their own standards and patents. But to integrate into a T-shirt, it is bound to make some soft modifications. The enlargement of the graphics and the split of the elements will change to some extent. These changes are the places where prudent DreamWorks and ambitious Metersbonwe need to negotiate, communicate and confirm each other.

The MTEE series of dreams come true is Metersbonwe's "

Because of this, in addition to product licensing, Metersbonwe pays more attention to the follow-up promotion of strong combination.

"We do not exclude advertising in the movies after DreamWorks."

Wang Quangeng said, "this kind of strategic cooperation is actually a kind of all-round cooperation, which is of great benefit to enhancing the international image of our brand."

Successful imitation:

Success can be duplicated, and this law has been proved again in the clothing industry.

The Hollywood blockbuster "Iron Man 2" released in May is indeed the most powerful superhero movie in history. The movie has not yet been released, and Chinese fans have more anticipation. On the official website of "Iron Man 2", except for a large number of overseas brands that you have heard or heard of, the Chinese and English Logo, which is familiar with the Chinese young trend brand Semir, has also appeared in a prominent position. It has become the first fashion brand to cooperate with the MarvelEntertainment of amazement and animation. It can not help but let people want to find out at once what kind of close ties it will have between them. Recently, MARYZOPHRES, the famous designer of Hollywood, has unveiled the mystery for us in the interview. This year

Many of the Hollywood blockbusters, known as "the terminator of the devil", "cat and mouse game", "happiness pfer station" and Oscar's nominated blockbuster "serious man" this year, are the MARYZOPHRES of costume design. They are responsible for the dress design of Iron Man 2 and become the key figure of Semir's cooperation with Iron Man 2.

Speaking of this cooperation, she said excitedly: "as a costume that can help story telling and character portraying of the movie, it plays an important role in promoting the development of the story." this time, Semir has great enthusiasm for the costumes of Iron Man 2. The original superhero (super hero role) is pformed into a series of ready-made clothes, which makes more ordinary people feel the fashionable charm of the movie costumes, which makes me very excited.

I hope these clothes will be more confident and fashionable for Chinese fashionable young people when they wear them.

This coincides with Semir's brand spirit of "wear what, tide me."

We believe that with the release of Iron Man 2, the "steel storm" which combines high-tech elements and fashion elements will shine brilliantly in this year's fashion trend.

In this collaboration with Iron Man 2, in addition to the introduction of iron man elements

In order to celebrate this cross-border cooperation event, Semir will release the special edition of Iron Man 2 in May 7th, in addition to China's Film Group Corp and paramount company's grand official premiere in Shanghai.

Whether it is "acquisition" or "cross-border", the ultimate goal is to make local brands rise.