Chongqing Monument For Liberation Business District Is In Urgent Need Of Pformation And Upgrading.

Two or three line city

Although its area is less than 1/80000 of the city of Chongqing, Chongqing people spend 1 yuan on every 10 yuan spent. During the major holidays, there are 1 people in every 30 Chongqing people.

To create this miracle is located in the hinterland of the Yuzhong District of Chongqing City, the Monument for Liberation business center -- a "city card" that only leads Chongqing business and trade for hundreds of years.

Referring to the position of the Monument for Liberation business circle in the hearts of the people in Chongqing, Tian Changhua, who has worked in Monument for Liberation for more than fifty years, and is currently Secretary General of the enterprise association of Monument for Liberation commerce and Trade Center, said that nowadays, many people still say that "going to the city" and "not being equal to Chongqing" still exist.

According to statistics, the daily population flow of Monument for Liberation pedestrian street is over 300 thousand, and the peak daily traffic volume of major holidays is over 1 million. On Christmas day and new year's Eve every year, 150 thousand people in Chongqing will rush to Monument for Liberation to listen to the New Year bell.

"Boss" position is "peeping"

In the past two years, Monument for Liberation

First, Jiangbei District government announced that it would invest 5 billion yuan to improve the traffic environment of Jiangbei commercial circle, enhance the ability of collecting and distributing business circle, and ease the traffic pressure of business circle.

Jiangbei District government also said it would attract social investment of 30 billion yuan, optimize the old city pformation and format of Guanyin Bridge Yubei village and other areas, achieve 30 billion yuan in total retail sales of social consumer goods, and total sales amount of 80 billion yuan, and create a first-class brand business circle in the country.

The Nan'an District government also revealed that the upgrading of Nanping commercial area is being intensified, and Nanping pedestrian street has launched follow-up projects.

According to the plan of the Yangjiaping business district's expansion and upgrading, the area of the new business district of Yangjiaping will reach 2.5 square kilometers, compared with the previous area of 0.2 square kilometers, the expansion capacity will be 12 times.

The new business circle will provide richer commercial formats for the public to spend on shopping.

At present, according to the planning and design plan, a series of supporting projects will be implemented in the expansion of Yangjiaping business district, including the work of the Bund square in Kowloon to create a more comfortable environment for business circles.

In addition, Dadukou is building the "main city sixth business circles". The new commercial center is beginning to show signs. The two roads of Yubei are more loudly putting forward the concept of "Yubei Monument for Liberation".

In addition, the records from the municipal commercial department show that since 2003, after the completion of the four major business circles, such as Guanyin Bridge, Shapingba, Jiulongpo and Nanping, the sales volume of golden week is directly opposite to Monument for Liberation business circle. For this reason, Guanyin Bridge, Shapingba, Jiulongpo, Nanping and other four major business circles have long been recognized by the industry as "5 golden flowers" juxtaposed with the Guanyin Bridge business circle.

In the rapid development of the liberated business circle, facing the Jiangdong North business district's Far East department store, Maoming department store, new world department store and other foreign department stores, as well as Shapingba, south bank, Yangjiaping and other business circles to catch up, business diversion is inevitable. The business circle of Monument for Liberation is facing severe challenges, and has come to a crossroads to further enhance the business.

Positive response to upgrading

Facing the competition of Monument for Liberation business district, in order to stabilize the status of "big boss" in Chongqing business circle, entered the four major shopping malls of central core area in July.

"Due to historical reasons, the facade and positioning of some of Monument for Liberation's buildings are no longer consistent with the current development."

Song Dan, deputy director of the CMC of the central business district of Monument for Liberation, said.

Since the second half of last year, the relevant departments in Yuzhong have adjusted the Golden Eagle Square and moved their low-end formats to build a good business environment for the top brands such as GUCCI.

The rebuilt Golden Eagle Square will meet with the public at the end of this year. Song Dan said, "the first floor of the Golden Eagle Plaza will be a GUCCI store with an area of about 800 square meters."

The commercial building invested 15 million yuan by the government and the owner, but only to carry out the renovation of the facade, but without changing its internal structure, the construction side has already entered the stage to demolish it. It is expected that the national day will be completed before and after national day.

It is reported that after the pformation, Golden Eagle Square and commercial building will also be equipped with a silver curtain wall to form a new view of "city gate".

In addition to Jinying square and commercial building, led by the Monument for Liberation business circle as a whole, "upgrading" by the government led pformation, from July onwards, the United States Department store and the building will be fully upgraded to adapt to the development needs.

In July 1st, the US and US Department stores were officially closed, and the FA fa ade on the one or two floor will be fully renovated. The interior decoration will also be upgraded, and the layout of the commodities will be readjusted.

After the upgrading, the one or two floor of Mei Mei department store will become a luxury goods store. The storeys still retain other department stores, while special restaurants are introduced to satisfy customers' one-stop shopping needs.

Mei Mei department's decoration investment will reach 100 million yuan and is expected to be reopened before next spring festival.

After reopening, Chongqing will add three top international brands, namely Giorgio Armani, Louis Vuitton and Prada, all of which are Chongqing flagship stores.

The location of the "100 million buildings" of urban white-collar workers has also announced that it will take the road of "upgrading and upgrading" in the second half of the year.

It is expected that the new decoration will be made before the Spring Festival next year.

However, the building will not be closed because of the "big decoration". Instead, it will be closed by layer by layer.

After rebuilt, the building will add 10 floors and 11 floors to stores, and the business area will increase from the current 15000 square meters to 18000 square meters. The main selling commodities will be adjusted from the current "domestic mass brand" to "international second-line brand and top domestic brand".

In addition to the "four big"

Future status is hard to shake.

By 2012, there will be 100 international brands in Yuzhong, of which 90% will be gathered in the Monument for Liberation business district.

In recent years, the Yuzhong district government plans to pform the history of Monument for Liberation pedestrian street, the Central Entertainment District of the proud world, the shopping center of the sun and moon Plaza and the eighteen staircase together into a new business district with a historical style and modern fashion through a series of pformations.

By 2012, there will be 100 international brands in Yuzhong, of which 90% will be gathered in Monument for Liberation.

After next year's Monument for Liberation, business will be divided into three levels.

The first is the luxury "Golden Triangle" made up of Mei Mei, commercial building and Golden Eagle Women's street. The two is the Taiwan Customs Street with the moonlight as the carrier. It will gather foreign trade brands. The three is the fashionable international brand that is pformed by the hundreds of metropolis and the metropolis. All these provide strong support for the Monument for Liberation business circle to firmly defend the status of the leader of the Chongqing department store.

Extended reading

Distribution of main business circles in Chongqing

Monument for Liberation business district:

In 1997, the government of Chongqing and Yuzhong invested 30 million yuan, and took the Monument for Liberation (the victory victory Gong Gong tablet) as the center to pform Monument for Liberation's great cross area (22 thousand and 400 square meters area of the civil rights road, the National Road and Zou Rong Road) into the first commercial pedestrian street in China, Monument for Liberation central shopping plaza.

Today, "Monument for Liberation" is synonymous with Monument for Liberation's central business district (CBD).

The area of less than one square kilometer has an average daily population flow of over 300 thousand. It has more than 4400 commercial outlets, more than 20 large shopping malls, nearly a hundred financial outlets and stock exchanges. At the same time, it has brought together more than 500 catering establishments, leisure entertainment, information intermediaries and other social service places.

Guanyin Bridge business district:

Guanyin Bridge is the political, economic and cultural center of Jiangbei District of Chongqing and the business center of northern Chongqing.

In September 30, 2002, at the twentieth meeting of the Standing Committee of the District Committee, the district and district governments made decisions on the urban development of the Guanyin Bridge area: they decided to build Guanyin Bridge business circle into a Guanyin Bridge business center with "reasonable function zones, complete infrastructure, perfect pedestrian system, smooth pportation network and beautiful ecological environment" in three years.

In April 2003, the construction of Guanyin Bridge business circle was officially launched.

Nowadays, we have new century century Xindu store, heavy bajiangbei shopping center, Beijing Hualian, Maoming department store Jiangbei store, far east department store and so on.

Nanping dam Trade Area:

In 1989, Nanping commercial building opened a prelude to the construction of Nanping commercial circle.

In 1998, the Nanping commercial tourism Pedestrian Street (phase I) was built, and large and medium-sized retail business enterprises such as the 100 Nanfeng shopping mall were introduced and built, which changed the unique situation of Nanping commercial building.

Since 2003, the South Coast business circle has begun to expand. The new pattern takes three pedestrian streets as the main line, and the Nanping commercial circle after the expansion shows a commercial trend of "letting a hundred flowers bloom". For example, in the three pedestrian streets, there are large-scale shopping centers Shopping Mall, exotic Street, tourism, leisure and entertainment.

The pformation of traffic on the south bank business area will form three channels in the future, and the traffic pressure of Nanping will be relieved by three-dimensional traffic.

In addition to the renovation and widening of roads, the built open street and light rail line 3 at the exit of the pedestrian street are integrated into the planning area.

Yangjiaping business district:

Yangjiaping business district is one of the five major business circles in Chongqing. It takes Yangjiaping commercial pedestrian street as the center, and "one ring and five vertical" covers the area of Yang, Xie, Shi, Huang, east to straight port Avenue and Binjiang road; South to the wool ditch turntable; West to Shiping Bridge middle section of the Golden Harbor; north to Xie Jia Wan overpass, with an area of 4 square kilometers.

Yangjiaping business circle is a multi-functional, multi industry, multi format commercial aggregate. Its construction and cultivation focus on location and characteristics, and closely combine with the characteristics and advantages of history, culture, economy, tourism, commerce and trade, and form its own theme characteristic "ecological culture".

Shapingba business district:

The pedestrian street in the Shapingba business circle has a long history, and the business circle is developing more mature, and its regional characteristics are more obvious.

It is mainly located in Three Gorges Square and green culture and Art Plaza.

Mainly from Three Gorges Plaza to green culture and Art Plaza, supplemented by Nankai pedestrian street, the commercial business area is more than 450 thousand square meters.

Our products include department stores, home appliances, IT products, books, entertainment and so on.

Business district is based on pedestrian street and Plaza. It has a large number of retail department stores and professional markets, and its business structure is gradually improving.

At present, there are heavy bazaping shopping malls, new century Kerry merchants, Wangfujing department stores, Carrefour supermarkets, Gome, Suning appliances, business appliances, cyber Digital Plaza, Huayu fashion business title, Three Gorges Plaza, etc.