Shanghai High Quality Shops Become International Front-Line Luxury Racecourse 1

　　 Shanghai high quality shops have become the international front line. Luxury goods The racecourse of cards.

The national gold center, Hongkong Plaza, Li Bao Plaza, Yucheng Fashion Plaza, and international luxury brands such as Louis Vuitton, Gucci and so on have been stationed. This led to the strong performance of high quality shops in the first half of this year, reaching 43.7 yuan / square meter / day, up 7.5% from six months ago.

Landing beachhead

The national gold center of Lujiazui, located in the core area of small Shanghai, began trial operation before the Expo, and more than 100 luxury brands entered the world. Feng Xiuyan, general manager of Sun Hung Kai real estate, said: "the first floor area of shopping malls is about

100 thousand square meters, set up more than 180 international top brand stores and world-renowned top restaurants.

At the first floor of the shopping mall, there are 25 world-class flagship stores, including Louis Vuitton, Chanel, Hermes, Gucci, Prada, Cartier, Ermenegildo Zegna, Salvatore Ferragamo, Zegna, and so on.

It is understood that 15% of the brands entering the National Central Mall are the first to enter China, and about 40% are the first to enter Shanghai. Insiders pointed out that the Shanghai national gold center mall gathered the most international brand flagship store, creating a domestic precedent.

"The shopping malls in the region include Zhengda square, the first eight hundred companion, and so on. The goal of the National Mall is to target high-end businesses and sell the world's top commodities to meet the high-end market demand of financial centers. Deng Weicong, general manager of Sun Hung Kai estate East China region, had previously accepted an interview with a Morning Post reporter.

It is worth noting that, throughout Shanghai, not only small Lujiazui, Huaihailu Road, Nanjing Road, the Bund, Yu Garden and other business circles, many. Luxury goods Cards are also competing for new shops.

In Hongkong Plaza and Li Bao Plaza, Louis Vuitton, Ermenegildo Zegna, Tiffany, Cartier, Chaumet and Mannings brands have been opened, and more brands are expected to enter in the next few months. German electrical appliance retailer Media Markt has confirmed that its first flagship store in Shanghai will be opened in Huaihailu Road, covering an area of more than 10000 square meters.

Rent Wars

In the two quarter of this year, a large number of quality shops opened up in the core business circle are among the top in the world. Luxury goods Landing in Shanghai provides space.

The sun moon center of the Dapu bridge area in Luwan is located on line 9 of the rail transit line, next to Tianzifang, and the commercial retail area of 148000 square meters in the two quarter. In the same period, the Yueda 889 square in the traditional commercial area of Cao Jia Du commercial circle and the square of our square on the Wuning road officially opened, bringing a total commercial area of about 86000 square meters.

In addition, in the core business district of Shanghai, the repo square and the Hongkong square of Huaihai middle road have been reopened after upgrading and upgrading, and the transformation of the Fashion Plaza in Hongkong business circle is gradually completed. The new Hongkong capital has also been completed.

All these high quality shops have become Luxury goods The object of brand competition.

The luxury brands in Huaihai middle road have been settled. In the two quarter, LV and Zegna respectively rent 2500 square meters of shops in the Li Bao square. The other side of the Hongkong Plaza also attracts many brands, such as Tiffany and Cartier.

Top luxury goods have been rushing to Shanghai, benefiting from these high quality shops in Shanghai. Rents continue to rise. Jones Lang LaSalle latest data show that in the two quarter, the Shanghai high quality shops vacancy rate further reduced to 0.8%, the high quality shops rent continued to rise, the first floor average rent has reached 49.5 yuan / square meter / day.

　 In the two quarter of this year, the rents of Lujiazui, Nanjing East Road, Huaihai Middle Road, Nanjing West Road and Xujiahui five big business circles rose, Shaun Brodie, director of East Research Department of Dade Liang Hua Hua, said. Among them, the rent of high-end shops in Lujiazui is 38.1 yuan / square meter / day, the average rent is 7.44% higher than the average rent, and the rent of the Huaihailu Road commercial circle after the brand adjustment is 43.9 yuan / square meter / day, up 3.05%. Nanjing East Road business circle rents the highest, reaching 53.2 yuan / square meter / day.