Zhejiang'S Square: Creating Elastic Theme Fashion

This title stems from the view that Zhu Jianxiang, the chairman of the Fangyuan Garment Co., Ltd., praised Zhou Guoping, a woman who needs a flexible character. A flexible woman who is flexible and flexible, cleverly persists in compromise and has a strong mind in a stubborn way. Such a woman is the customer group of women's clothing and the brand positioning of Zhu's circle.

In the summer of 2010 in Shenzhen, the Tenth China Clothing Fair, the big China Red "line spectrum" decorated the exhibition hall of Zhu's Square, and attracted a large audience with its passionate fashion models.

At the same time, the gold medal shopkeeper special training camp and static order meeting were held in Grand Skylight Hotel.

A series of wonderful repertoire has achieved good results and has been highly praised by the industry and peers.

It has its own goal and mission: advocating missile life, creating elastic theme fashion, and creating a respected and welcoming brand.

The future of elastic criteria

Running while eating grass

The idea of elasticity is brought into various styles of clothing. The founder of fangs advocates flexibility in fashion, and incorporates elastic elements and elastic rhythms into clothing.

According to its relevant personnel, the product chooses flexible fabrics as far as possible.

Flexibility is a way of life. Nowadays people begin to pursue healthy and comfortable life.

The flexible life advocated by Zhu Yuan Yuan pformed the ideal realm of spirit into clothing.

Zhu Jianxiang, chairman of Zhu's Fangyuan, commented on the status quo of their enterprises: "after 17 years of knitting sweater enterprise history, Zhu's square has a place and a certain market reputation in the wool knitting industry.

But the company is not satisfied with the status quo and a small achievement in the past. In times of peace, it began preparations for several years ago, trying to pform the sweater to the whole category. At this stage, it has found a way suitable for its own development.

On the one hand, we must steadily maintain the advantages of the knitted sweater plate, ensure the profits of enterprises, and on the other hand, we have a new team and new mechanism to create "elastic theme fashion."

"In 2010, the goal is to make hair knitwear more professional and more focused, and strive for excellence; expand women's clothing stores of a certain size and quantity; strengthen product development, enrich product mix and series in category, and clearly position flexible theme fashion."

Zhu Jianxiang said.

Zhu's confidence in the future stems from the industry's many years of concentration and exploration, and the grasp of the development trend of the knitting industry.

Leisure is the advantage of knitting. They are confident that they can create a full range of women's clothing with their own knitting advantages.

Maintain the first customer of the brand.

Distributor

The unique mode of distribution has created a strong performance in the sales performance.

A clear flat distribution network structure reduces the level of channels, and is relatively independent among different grass-roots organizations. Flat organization forms enable all links to operate efficiently and efficiently.

Starting from the actual needs of distributors, the whole process of training in agents and sales process is provided, which solves the worries of dealers, provides a comprehensive service flow and high-quality distribution environment for dealers, while the humanized breaking season ordering method satisfies the ordering needs of dealers in addition to seasonal orders.

Targeting products

After 17 years, what is the deepest feeling and experience of Zhu Jian Xiang? "Brand is the result of persistence."

In the process of taking the brand route, enterprises should not only consider short-term interests, but also have long-term interests and overall views.

With the development strategy of quality, taste and brand, we constantly consolidate our internal strength, emphasize product quality, emphasize product design and development, pay attention to brand publicity and planning, and develop business with the concept of "creating products first and then creating products".

Zhu Jianxiang, now in the pformation stage, though faced with some difficulties and unknown pressures, has always believed that the method is always more difficult than the difficulties.

"At the present stage is the major challenge facing the wool knitting industry. If the whole category is successfully pformed, it will become a model for the industry and a new opportunity to seize the market. Enterprises will always adhere to the road of brand with their own characteristics, from the category and corporate culture, to make the brand truly become a" famous brand and civilian brand ".