Yang Ziming Is Keen On Subversion.

I remember more than ten years ago, there was an "alternative" men's wear shop in the Dragon Temple in Beijing, which had a deep impression on elastic pants and colorful T-shirts. At that time, more people thought that the clothes in this shop were too fashionable.

Today, this shop has disappeared along with the changes of the streets. Instead of the shops in the Beijing Sanlitun Village and Xidan Joy City, it is considered to be a typical representative of the mainstream fashion men's clothing brand in China.

This is the Cabbeen. As a designer, Mr. CABBEEN naturally takes the first place.

Mr. Yang Ziming, Mr. CABBEEN often told his colleagues at the design headquarters of Shishi, "the tide is never caught, or you create it, or you follow it."

When I asked if I could reveal the source of inspiration for the next season, he said, "what I can tell you secretly is that we have a design theme coming from the medieval European Paladins in the next season, so I will learn from the knight's armor design of that era and apply it to my coat."

His philosophy of design

The experience of a boxer has always made CABBEEN's design with the power of courage, and that is also necessary for pursuing dreams.

Such design principles and pursuits are reflected in the brand, which is Cabbeen's consistent fashion philosophy: "subverting fashion."

He said he likes changing fashion styles, but he should have a sense of publicity and masculinity.

His three favorite brands, including D&G, Dsquared and Burberry Prorsum, are close to his hard and unconventional style.

Mr. CABBEEN has just finished reading a new book "beach of the other day" written by a friend.

He said: "everyone has had a period of poverty and hunger, thirsty for the body and full of the soul."

As a racing driver, he often looks at the design work from the perspective of an athlete.

"Actually, the inspiration for fashion in every season has not been deliberately sought."

In his view, designers only capture the experiences, events, scenes and even flashing thoughts in ordinary life, and then turn them into the source of design inspiration.

"The so-called inspiration, in fact, you seriously live, it will naturally have.

In a conventional way, it is a conscientious person who does life.

This kind of inspiration is inspired by life, and his clothes are expressed by his own ideas.

The themes and themes of each season are also the focus of attention he wants to express.

"This means that we do not want to stick to the rules or follow others' steps. What we are doing is to lead a fashion concept."

In the spring and summer 2010, the theme of the design is "urban dream", which insists on the same proposition.

This series of urban buildings that blend classical and post-modern styles is the inspiration of design, and create the visions of all kinds of dreamers in the city through the overall shape of fashion.

This is a vivid image of a dream like a designer.

"I want to express my love for the city and life through this series."

Mr. CABBEEN compares the city to a poem. The architecture in the city is the dividing line and punctuation of poetry, and the theme of the city is the theme of poetry.

"In fact, you and I are all poets in this city."

Apart from designers and operators, perhaps Mr. CABBEEN could consider adding a title of "poet".

Mr. CABBEEN shook New York

Paris.

When the weather is good, he likes to sit down at an outdoor cafe on the left bank, looking at the old woman who is dressed in detail, holding the dog out to shop, or the lover whispering out in the afternoon, or the writer who has a cigarette in his corner and a sick pen with a single hand.

Paintings can be everywhere and inspiration will follow.

As a designer, he admits that this profession affects his everyday dress style, and also hopes his design can affect other people's daily wear.

"Cabbeen has always advocated that T and life should be zero distance. This is not a matter of not recognizing the design of costumes for theatrical clothing or advanced custom garments. They are also inspiring, but I believe that more and more people need to be able to refer to and provide clothing display for integration and application."

The unrest in his creation corresponds to the variety of the fashion show.

His work is sometimes a solemn pipelining display, sometimes a cheerful carnival, and sometimes a competitive arena.

For the creative CABBEEN, change is not his hobby, but the need of life.

When he chose to emerge, he did not choose Paris. Instead, he chose New York.

In 2007, he held the Cabbeen special conference in New York fashion week for the first time. It was the last men's dress release from BRYANT PARK.

From the backstage models, dressing workers to the main designer of the front desk, Mr. CABBEEN, and the Cabbeen performance troupe have received unprecedented attention.

International buyers and guests packed the stands in time. The last three rows of seats were also demolished to allow more vacant lots to accommodate more spectators.

The 40 sets of 2007/2008 autumn and winter men's clothing displayed at the conference did not fail to meet expectations, and boldly and uniquely interpreted the elements of traditional Chinese culture.

"The New York post" wrote in its preview of Fashion Week: "New York international fashion week has more than 130 shows, of which 10 are the must see shows, and Cabbeen men's wear is ranked fifth."

Love New York, love Beijing more.

After the popular fashion week in New York in 2007, Mr. CABBEEN continued to publish the latest masterpiece in Beijing fashion week every year, becoming the highlight of Beijing fashion week.

The biggest impact of Cabbeen on the industry is not only a must for Fashion Week fanciers, but also a business promoter for the brand.

The Sagittarius and A blood designer believes that the lifestyle advocated by Cabbeen is also reflected in both work and entertainment. In every situation of life, they pursue the details of modeling and bravely publicize their individuality.

These are also well reflected in Mr. CABBEEN himself.

His fashion principles have three benchmarks: comfort, respect and individuality.

Comfort brings comfort, clothing represents your respect for attending occasions and others, and the clothes and matching that a person chooses are undoubtedly the most embody of a person's personality and unique charm.

The fashionable men's clothing tends to cut the western style stereotactic garment structure. Now, Mr. CABBEEN attaches great importance to the Chinese elements of "very well decorated", so as to create a unique blend of modern sense.

But this is the beginning of his recent changes. In the initial stage of building the brand, he preferred Western expressions and elements.

"When I first started designing Cabbeen brands and ideas, I often went to Europe to travel and collect inspiration.

In the fashion capital of Paris, all kinds of exotic cultures that uphold the essence of our national culture are accepted by the international fashion community. They are expressed in a more contemporary fashion and fashion.

Mr. CABBEEN recalls.

In these travels and communication with people from different traditional cultures, he finds that many ethnic groups are sticking to and developing their traditions and culture, including fashion.

Only then did he realize that we have the cultural heritage of China for 5000 years. If it can not be reflected in its own brand and design, it is undoubtedly a waste and unwise.

Just how to choose is a challenge.