75 Year Old Shan Tianfang'S Stereoscopic Review Of Sheep God

　　 On July 15, "China's first storyteller" Shan Tianfang The modern three-dimensional storytelling "Sheep God" was performed at the closing ceremony in Beijing. Previously, most of his works were presented to fans in the form of radio. This time, "Sheep God" undoubtedly realized the wish of Shan Laolong.

"Sheep God" is a century old brand hyz The development of Chinese brand shows the development track of Chinese brand, which is of great value to the study of Chinese brand. This TV storytelling work is the first time for Shan Tianfang to speak on the screen after she recovered from a serious illness. At the age of 75, she is playing modern three-dimensional storytelling, which is a breakthrough for Shan, and also has important significance for the Chinese storytelling industry.

Commercial storytelling tells the rise and fall of brands

Someone joked that, Shan Tianfang The eight words "mouth" in his name seemed to indicate his eloquent storytelling career. Shan Lao has no hesitation. Not all books can be recorded by him. For example, there are too many tricks in Journey to the West, and Jin Yong's novels describe love too carefully. What he is most willing to say is that he is still fighting against the enemy. But Shan Lao had a wish many years ago. Over the years, most of his works were presented to fans in the form of radio. He also wanted to provide a new visual and auditory experience through television. Therefore, this TV storytelling "Sheep God", adapted from Heng Yuanxiang's documentary literature work "Sheep Walk in the World", undoubtedly realized the wish of Shan Laolong.

Before contacting Hengyuanxiang, he had a little antipathy to modern commercial storytelling. When he really understood Hengyuanxiang, he said that the history of Hengyuanxiang was not the development history of an enterprise or a generation, but the rise and fall of an industry or even a national brand.

Mr. Shan believes that in the era of globalization, foreign brands have entered China on a large scale, and people are also consciously or unconsciously accepting the cultural concept and lifestyle of brand output when they take international brands into their pockets. Today, when the "American Dream" is popular, China needs to create, build and promote our own brands. After reading the script, Shan Lao was very excited and frequently said that he had benefited a lot. He asked his son to learn the brand operation of "God of Sheep". He said that he has the responsibility to tell the unyielding history of Chinese brands through Hengyuanxiang, so as to give more inspiration to Chinese enterprises, go abroad and go global.

Three dimensional transformation Storytelling Seeking Breakthrough

For Shan Tianfang, 75, it's really tiring to try modern stereoscopic storytelling at such an old age. From the traditional library with one table, one person, one waking wood and one folding fan, to the unlimited imagination of only hearing the sound of the radio, to today's screen reproduction of only one chair and one person, each transformation of Shan Tianfang has brought surprise to single fans. However, this transformation is really too wide, combined with physical reasons, making the old man feel very tired. He said that the time spent talking about five traditional storytelling together was barely enough to record a modern commercial storytelling. Because you have to recite the book six times every time you talk about it, and the gestures of traditional storytelling are familiar. Modern storytelling needs to be completely redesigned. In addition, various expressions are also brand new. Naturally, physical and mental strength are highly required.

　　 He said frankly that although he was already in the sunset, he still hoped to inject more fresh elements into the modern storytelling art through continuous bold attempts. As for moving the commercial storytelling of modern commercial genre onto the screen, so that storytelling is no longer just away from real life, seeking breakthroughs, and enlightening the world, Shan Tianfang began to try as early as last year.