Home Textiles: Details Determine Success Or Failure

　　 The so-called sparrows are small and full of five zang organs. The 50 to 200 square meters of cloth home textile shops may not be competitive. At present, their profitability is not high, but they can not grow into towering trees.

Because the funds are not enough now, because the experience is not enough now, because the local market is limited, only small shops can be opened. Small shops are not equal to crude, nor equal to no future. But you have to accumulate experience, accumulate contacts and accumulate funds in small shops. The following little strategies should not be ignored.

Posted on the wall

Shop is small, it is also a career. Don't think that it is just to make a living. Now many people start shop because they love it. A wall is set up, with paint, wallpaper, planks and even cloth on the background, which are attached to the logo designed by the advertising company (of course, consistent with business cards, unified standard colors and fonts), business philosophy and cultural concept.

Like Anna Fuan in home textiles: where can you sleep all night? Dream land: where dreams start, etc., you can also express your cultural ideas, such as creating quality life and giving you a beautiful home. This is also the embodiment of corporate culture. It can arouse people's sympathy (even if it is 35 square meters, with less curtains on display), it will give your shop a soul, a bright eye, preferably at an entrance or a cash register.

　　 Curtain cloth The formula for art calculation is posted on the wall. Now, there are calculators on the Internet, such as paints, tiles, including curtains, and the price of materials can be calculated online. The formula is no longer the secret of the shopkeeper. So it is more reliable to put it in the wall than to put it on the glass window. The right to know is now the most popular word for consumers. Consumers can sometimes calculate their prices by their own formula, so as to reduce the cost of human services, and feel the freedom and autonomy in IKEA shopping, and the acceptance of the price will be higher.

If you still want to make a fortune through short feet and inches, don't shop at all. The first one in the beer industry to promote its own formaldehyde free business is the impression of green beer. In fact, a lot of big brands have long been used, but he didn't say it, so the promise that must be done must be loud, and it is your own competitiveness.

The cost of excipients should be posted on the wall with the accessories. First of all, we should carefully investigate the average price. Of course, the same varieties must not be higher than the market price. This part is actually used to supplement labor costs and some profits. It is best not to use too many times, which will often affect the quality of the entire fabric finished products. The use of excipients is also the most important. accessories Often accessories can enhance the quality of fabric, so try to buy some accessories or laces that others do not have, so that you can not be afraid of others, but you can also increase profits appropriately.

　　 printing in flat

A small shop should also have printed matter. Besides the fine color leaflets issued during the opening and promotion period, it can also print a color picture album. Generally, there are about 20 pages. There are business concepts, product knowledge, maintenance knowledge, product pictures, project cases, etc., and the general local small advertising companies can complete, considering the ability of small shops to bear, and print less, but the quality of the paper must not be too high, the price is 2000 - 5000 yuan.

It is necessary to print the standardized order form, which can be used in five links, order sheets, processing sheets, measuring sheets, customer lists and bottom sheets. Do not go to the white paper again, so that the customers will definitely go back to study for a long time, and doubt your integrity. If you consider the cost, you can print it with your computer and copy it.

Of course, the basic contents, name, address and price of the order can not be ignored. In particular, the style must be marked, leaving room for the style map, so that unnecessary mistakes can be made in the process of processing and installation. The use of orders not only gives customers a sense of normalization, but also ensures the implementation of responsibility systems in all aspects of the company. Do not neglect this piece of paper.

Price tags, trademark labels, the former hanging on the product, as we all know, the latter in the customer's home curtains on a lot of people ignored, this will give customers a sense of satisfaction, and let him in every subsequent cleaning time will think of your shop.

Displayed on shelves.

Walking into a small cloth shop, the most taboo is to see a few eyes to dozens of curtains full of dangling hangs. You know, it's hard to adjust, even if you are displaying thousands of items, especially customers who feel inadequate and can't find what he wants, so they are not allowed to be full and flat in the small cloth shop. Select products that you consider best sellers or visual impact products to focus on. First, you should attract customers into the store and let him sit down.

The cloth plate display cabinets in the store can not be less, so the so-called "sleeves" are large, once visited a cloth art shop in the high-end community of Pudong, Shanghai. The whole floor area is more than 200 square meters, and it is said that it is the owner's own property. The total price of the facade is about 30000000 yuan. It is such a shop with more than 200 inches of gold, two walls, two pieces of 3 meters, 3 meters of cloth board cabinets, and the cloth plates are classified according to numbers.

A 200 flat shop can accommodate 2 thousand square meters of display capacity, especially now that home decoration designers accompany the buyers from hard decoration to soft decoration. Designers usually look directly at the panels, so it is absolutely unnecessary to underestimate their imagination and vision.

Professional, fashion home textiles and household magazines are both tools for learning and customers. They can be displayed on the shelves in a neat and orderly manner. Customers can take turns to read them. When you can not communicate in words, you may find a target contact point from a page of a magazine. Customers will say, this is the style I want, so you will immediately take the lead in finding out the corresponding product. When there are no customers at any time, magazines are also teaching materials for salesmen. Otherwise, it will cause trouble in their leisure time.

Store size depends on the level and quality of operators. Customers do not buy your products on scale or style. They may be impressed by your personality, because you are a professional, and your shop is a professional fabric shop.