Quanzhou'S Famous Sports Brands Begin To Enter The Fashion Field.

At the end of June, following the opening of two exhibition galleries in Wenzhou and Changshu, Shi Rong set up a high-end exclusive exhibition hall in Shishi, including fabric research and development.

"Shishi cloth shop has more than 1000, if only by selling cloth, profit margins have become smaller and smaller, the survival pressure of the cloth shop has been increasing."

Many textile enterprises have been thinking about how to jump out of the traditional mode of selling cloth and find new business models to increase the profit growth point.

"We must change the past traditional door-to-door sales promotion and door-to-door mode of traditional cloth business, to" sell popular and sell design "this new business mode to re run.

This idea has begun to spread in the Shishi cloth industry.

People in the industry predict that in the future, the fabric exhibition hall will no longer be just a monotonous cloth display. Instead, it will be a personalized three-dimensional fashion garment.

At the industry level, all kinds of textile bases rely on Haitian, Gage, Longcheng and other enterprises to drive the industry to grasp the trend of popularity in a wider range.

Not long ago, the national weft knitted product development base in Quanzhou, the national textile product development center T-shirt product development base, and the national sports leisure fabric weaving development base all passed the reappraisal.

In the re evaluation, the assessment group is based on the analysis of the trend of popularity and the establishment of a clear new product development plan in the procurement season.

Gage textile dyeing head said: "next step, we will carry out the national level technology center and related scientific and technological awards, and strive to walk ahead of the industry trend."

Sports brands absorb "Chao" elements

In Anta, Hongxing Erke, CBA - V5N sports shops, you can see the color matching complex clothing, buy the waist design sports clothing, even the pleated skirt with colorful pantyhose and other popular clothing.

For a long time, Quanzhou sports brands have launched the brand of the fashion line, and the concept of "Sports" has added a lot of "tide" elements.

The flexible and comfortable functions of sports, combined with modern fashion colors and close fitting tailoring, have become the fashion rules of sports brands.

Hongxing Erke's sub brand "ERKE PLAY" integrates music and fashion into the main brand image; CBA V5N, in the original intention of complementing with the main brand of CBA, enters the market on the footsteps of fashion; in the Anta sports life hall, children's sporting goods and fashion sports products have become the hot spots of consumption.

"The consumption trend of Chinese nationals is diversified, and the demand for sporting goods with fashionable and fashionable styles will increase."

Zhang Tao, vice president of Anta (China) Sporting Goods Co., Ltd., said: "sports and fashion are not contradictory. A sports brand should make clear the positioning of the movement, bring the technology content and fabric materials used in sports to the fashion of life, achieve the combination of practicality, durability and fashion, so as to seize the leisure wear market."

It is worth noting that when the "tide" element is introduced, the positioning of the main brand is still the core of all sports brands.

Tan Qibing, the brand leader of Hongxing Erke sporting goods Co., Ltd., said: "product research and development capability must keep pace with each other. It must be separated from each other. It is necessary to ensure the complementary relationship between the single product store and the comprehensive store, and fully consider the proportion of professional products and fashion products, so as not to confuse the vision of consumers and cause the unknown consequences of brand positioning."