Display To Enhance "Ping Effect"

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Store display is the most common way to improve efficiency.

Usually, store display is divided into shelf display, wall clothing display, wall accessories display, window display.

The effective use of shelf display can quickly attract customers' eyeballs and directly promote sales performance.

Display is one of the most important factors for the "flat effect" in the selling field.

When they interviewed franchisees, shopping guides, and shopkeeper, they all said that if sales were not ideal or problems, their first thought was to adjust their display.

In the store, salesmen usually display the latest styles of clothing in the important positions of the store, and display the bestsellers in other locations of the store according to their colors, styles and series.

The new product has not been tested by the market, and needs to be introduced by shopping guide. The best seller has been approved by consumers.

This kind of classification can make consumers clear at a glance, thus shortening their decision-making time and improving the effect of "leveling effect".

When displaying and matching, pay attention to the overall coordination of the store.

If there is a correlation between product lines, salespeople should consciously build these related series into a pleasant overall environment.

Visually appeals to consumers enough to "seduce" consumption with aesthetic sense.

Here, we introduce several terminal store shelf display skills, hoping to help franchisees and terminal sales staff to effectively improve the "flat effect".

Hang on Rules

1. uniform clothing is used to display clothing. Special clothes hangers are designed for different garments.

2. adopt the same size clothes hangers for the same style clothes.

3. hang the front facing the same direction.

4. adjust the wrinkle on the garment and keep the whole garment smooth.

5. hang the clothing balance on the clothes rack.

Two coat hanging method

1. collar collar jacket, erect collar, cuffs into the pocket, keep the sleeves flat.

2. lapel jacket, collar relaxed, slightly ectropion.

3. the same spacing should be maintained between each piece.

Three size criteria

1. keeping the same size sequence is the key to categorization.

Follow the logical order to facilitate guests to find the required size.

2. is hanging from the past to the later, from small to large, side hanging, from left to right, from small to large.

3. stacking on the grass shelf, from top to bottom, from small to large.

In matching, apart from the neat and beautiful shelves, we should also pay attention to the stereoscopic and diversified products.

And diversification can make the product's overall effect outstanding, so that consumers can get rich and interesting visual enjoyment and then have the desire to buy and sell.

It can be combined with positive hanging, side hanging and stacking. The combination of clothes and accessories can promote the diversification of shapes. It can also use the reasonable arrangement of stacking to produce the whole display effect of "color color block" and "stereoscopic pattern" segmentation.

Besides the shelf display, clothing display techniques are mainly divided into wall clothing display, wall accessories display, window display and so on.

Color impact sales promotion

Research shows that 70% of consumers buy clothes because they love the color of the dress, so we can see the role of color matching in sales.

In terms of color matching, color matching methods such as tonal, approximate, progressive, contrast, single focus, separated type and night color matching are usually adopted.

While setting up a series of display, we should also take into account the collocation of colors.

If the color pition is not good, it will affect consumers' desire to buy.

Let's talk about some techniques of color matching.

In color matching, color matching methods such as tonal, approximate, progressive, contrast, single focus, separate type, night color matching are usually used.

Among them, the tonal matching refers to some colors with the same properties (cold and warm tone, lightness, and colourful), and the better the hue, the least three kinds of hue.

For example, the same brightness of red, yellow, blue together.

The rainbow of nature is a good color matching.

Approximate color matching is to choose adjacent or similar hue collocation.

This color matching is very coordinated because it contains a common color in the three primary colors.

Because hue is close, so it is relatively stable. If it is a single hue, it is called the same color matching.

Color matching: purple green, purple and orange, green with orange.

Progressive color matching is based on hue, lightness and colourful one of the three elements of the order of color.

The characteristic is that even if the tone is steady, it is also very eye-catching, especially the progressive color matching of hue and lightness.

Rainbow is both color matching and progressive color matching.

Contrast color matching with hue, lightness or colourful contrast.

Among them, the contrast of brightness gives people a clear and clear impression. It can be said that as long as there is a contrast in brightness, the color matching will not fail too much.

For example, red with green, yellow with purple, blue with orange.

Single focus color matching is a big contrast between the two colors.

"A little red in all green" is a single key color matching.

In fact, a single key color matching is also a contrast, equivalent to one color to make the background color, another color to do graphics.

Divided color matching is that if the two colors are relatively close, it looks indistinct, and can be added to the two colors by contrast.

The simplest addition colors are colorless colors and beige neutral colors.

Night color matching is strictly speaking, which is not a real color matching technique, but it is very useful.

Bright or bright cool colors are combined with warm colors with low lightness. They are called night color matching or shadow matching.

Its characteristics are mysterious, distant, exotic and ethnic customs.

For example: red wine with Burgundy, emerald, turquoise, green and black brown.

Sales staff combine the characteristics and styles of their own brand products and use these color skills to improve the interest of consumers and improve the efficiency of terminal retail.

In addition to layout and color, terminals can also improve the quality of shop assistants, choose a good store site, and make scientific price matching to improve the "flat effect" and maximize sales profits.

Related links

What is Ping effect?

"Ping efficiency" refers to the efficiency of 1 square meters of terminal stores, which is generally regarded as an important criterion for evaluating the strength of stores.

"Ping effect" generally refers to the annual effect, and some stores also use monthly flat effect, the calculation method is "sales performance / shop area", that is, the average sales amount per square metre.

Of course, the higher the efficiency of square meters, the higher the efficiency of stores, and the higher the sales performance achieved under the same area.

Through the calculation of square meter efficiency, we can clearly see that some stores are small but efficient, while some supermarkets are inefficient.

This provides reference data for merchants to determine whether there is a need for a shop in a shopping mall or a certain area.

Ping can also check whether the store can achieve the goal after determining the sales target, so as to facilitate the completion of the sales target or to adjust the display space of the store.

Businesses should first calculate the square meter efficiency of shops so far.

Then, according to the budgetary business objectives and the actual area of the shops, we calculate the average sales volume of 1 square meters in order to achieve this goal.

If the business objective is 1.3 times the amount of the previous year when the shop area has not changed, then the average 1 square meters of goods will need to be increased 1.3 times the original display by changing the display mode, or the 1.3 turn of the commodity rotation rate will be increased to achieve this new goal.

This analysis can predict the possibility of achieving the goal in advance.