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    COO Xia Youqun Won The Annual Sports Marketing Celebrity Award.

    2010/7/30 9:58:00 386

    Anta

      

    Recently, from

    NetEase

    The 2010 China Sports Marketing Summit and the first Internet sports marketing award ceremony were held in Guangzhou.

    In this ceremony, three outstanding awards were awarded to the sports marketing cases and individuals who have performed well in the past year: the awards include ten sports marketing cases of the year, the sports marketing personalities of the year, and the best sports marketing award of the world cup in South Africa.

    Anta signs COC (Chinese Olympic Committee) sports

    clothing

    Partners and partners of Chinese sports delegation were awarded the ten annual sports marketing awards.


    In addition, Xia Youqun, COO, chief executive officer, won the annual sports marketing award.

    In the South Africa World Cup, China Yingli won the best sports marketing award in the world cup in South Africa.


      

    Anta

    Xu Yang, director of brand, said in an interview that the reason for the success of the whole case is the scarcity of resources and the unique resources.

    This is also the first time in sports marketing history that many events are packaged together for sale, including the London 2012 Olympic Games, the Winter Olympic Games and the Guangzhou Asian Games.


    Through so many events, the continuity of brand formation can be extended.

    Anta hopes that through the spread of multiple events, Anta will become a brand representing Chinese sports.

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