Shanghai High Quality Shops Become Luxury Brand Racecourse

Shanghai high quality shops have become the international luxury brand's racecourse.

Landing beachhead

The national gold center of Lujiazui, located in the core area of small Shanghai, began trial operation before the Expo, and more than 100 luxury brands entered the world.

Feng Xiuyan, general manager of Sun Hung Kai real estate, said: "the first floor area of shopping malls is about

100 thousand square meters, set up more than 180 international top brand stores and world-renowned top restaurants.

At the first floor of the shopping mall, there are 25 world-class flagship stores, including Louis Vuitton, Chanel, Hermes, Gucci, Prada, Cartier, Ermenegildo Zegna, Salvatore Ferragamo, Zegna, and so on.

It is understood that 15% of the brands entering the National Central Mall are the first to enter China, and about 40% are the first to enter Shanghai.

Insiders pointed out that the Shanghai national gold center mall gathered the most international brand flagship store, creating a domestic precedent.

"The shopping malls in the region include Zhengda square, the first eight hundred companion, and so on.

The goal of the National Mall is to target high-end businesses and sell the world's top commodities to meet the high-end market demand of financial centers.

Deng Weicong, general manager of Sun Hung Kai estate East China region, had previously accepted an interview with a Morning Post reporter.

It is worth noting that throughout Shanghai, not only small Lujiazui, Huaihailu Road, Nanjing Road, the Bund, Yu Garden and other business circles, many luxury brands are competing for new shops.

In Hongkong Plaza and Li Bao Plaza, LouisVuitton, ErmenegildoZegna, Tiffany, Cartier, Chaumet and Mannings brands have been opened, and more brands are expected to enter in the next few months.

German electrical appliance retailer MediaMarkt has confirmed that its first flagship store in Shanghai will be opened in Huaihailu Road, covering an area of more than 10000 square meters.

Rent Wars

In the two quarter of this year, a large number of quality shops opened up in the core business circle provided space for the world's top luxury goods to land in Shanghai.

The sun moon center of the Dapu bridge area in Luwan is located on line 9 of the rail pit line, next to Tianzifang, and the commercial retail area of 148000 square meters in the two quarter.

In the same period, the Yueda 889 square in the traditional commercial area of Cao Jia Du commercial circle and the square of our square on the Wuning road officially opened, bringing a total commercial area of about 86000 square meters.

In addition, in the core business district of Shanghai, the repo square and the Hongkong square of Huaihai middle road have been reopened after upgrading and upgrading, and the pformation of the Fashion Plaza in Hongkong business circle is gradually completed.

The new Hongkong capital has also been completed.

These high quality shops have become the object of competition for luxury brands.

The luxury brands in Huaihai middle road have been settled. In the two quarter, LV and Zegna respectively rent 2500 square meters of shops in the Li Bao square. The other side of the Hongkong Plaza also attracts many brands, such as Tiffany and Cartier.

Top luxury goods have been rushing to Shanghai, benefiting from these high quality shops in Shanghai. Rents continue to rise.

Jones Lang LaSalle latest data show that in the two quarter, the Shanghai high quality shops vacancy rate further reduced to 0.8%, the high quality shops rent continued to rise, the first floor average rent has reached 49.5 yuan / square meter / day.

ShaunBrodie, director of Research Department of East China, said that in the two quarter of this year, the rents of five major business circles in Lujiazui, Nanjing East Road, Huaihai Road, Nanjing West Road and Xujiahui rose.

Among them, the rent of high-end shops in Lujiazui is 38.1 yuan / square meter / day, the average rent is 7.44% higher than the average rent, and the rent of the Huaihailu Road commercial circle after the brand adjustment is 43.9 yuan / square meter / day, up 3.05%.

Nanjing East Road business circle rents the highest, reaching 53.2 yuan / square meter / day.

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High end

As luxury goods have landed in Shanghai, the development of high-end shops will become increasingly evident.

It is estimated that six commercial projects will be listed in the three quarter, including the Henderson Business Plaza and Ya Le Le International Plaza with Nanjing East Road business district in the center of the city.

These two projects will bring about 67011 square meters of new shops supply.

It is reported that two projects are now also well-known international luxury brands to negotiate.

Weng Lin, managing director of the high east international and southwest region, pointed out that World Expo has postponed the opening of some commercial projects, but we expect that more than 200 thousand square meters of retail commercial property will enter the market in the second half of the year.

"The supply of the core business circle is still limited in the future, and there will be no new supply to enter the market until the end of this year, but the upgrading of some business circles will attract many famous brands to pour in, thus making the existing supply more popular."

Olin stressed, "the core business circle will be further upgraded due to the upgrading and upgrading of some areas.

The overall market rent rose by about 5%, of which the core business circle increased by more than 10%.

The latest report on the globalization process of retailing by CB Richard Ellis pointed out that China has three largest cities among the ten largest retail cities, of which Shanghai ranks eighth.

The reason for the selection is largely due to their attractiveness to the luxury goods, clothing and footwear industries.

The report also points out that Hongkong maintains the positioning of the world's largest luxury and business fashion retail market.

Shanghai is the sixth largest luxury and business fashion retailing city in the world.

Dai Weisi, a senior director of customer development in Asia, said: "China's population size and growing prosperity can not be ignored. Compared with the western market which is still rich but stagnant, the growth and performance of the international brands that have been stationed in China have attracted other retailers that are currently only a small number of shops in China or have not entered the Chinese market."

Ma Xueming, senior director of China Research Division of the world bank, pointed out that the increasing confidence of international brands in China's retail market is not only reflected in the large number of retailers entering the Chinese market for the first time, but also the number of outlets opened by retailers that have entered the Chinese market. This confidence is also reflected in the fact that more and more retailers are committed to setting up large-scale demonstration stores in China in two aspects.