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Shopping Season Marketing &Nbsp; Autumn Boots Ahead Of The Shelves.

2010/8/5 14:59:00 34

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In order to seize

Business opportunity

Or by the influence of factors such as summer sandals and broken codes, the days of the dog days are not over yet, and the shopping malls sell boots with knee length and long boots with fur, which is one and a half months ahead of schedule.

Recently, the most prominent positions in the shoe cabinet are occupied by all kinds of beautiful autumn shoes.

With the advent of seasonal clothing, the sale of autumn shoes in the summer is not unusual, but to the customers' surprise, short boots and winter boots are also placed on the counter.

Nowadays, in the shoe cabinet of the brand, the shoes all year round are put together for sale.

"This year, boots and autumn shoes are listed at the same time. The new boots in the past year will not start selling until at least mid September". Salesmen from Hasen counters said that some of the boots on the counter were the old ones in the past, and the sale was discounted, but some of them were new this year.

Although they haven't changed season yet, these boots are popular among consumers, and the price is moderate. They can sell several pairs a day.

A customer who is shopping is also saying that it is not cost-effective to buy sandals now, and boots can be worn from autumn to spring for second years, and wear more time than sandals.

"Although the new boots have arrived, most of them are not on the shelves."

Wang Ying, manager of Sonny Tina brand Ji'nan District, said that although other counters had already sold boots, she planned to wait for a few more days, mainly because the summer shoes had not yet been sold out, and there was not much room in the shop for the time being.

In addition, many customers are still selling discount summer shoes. The new boots are early and the styles are easy to be plagiarized.

For season changing

shoes

The listing is getting more and more early. Wang Ying said that this year's sandals went public early, and now many styles have been broken. Therefore, in order to support the counters and to seize the business opportunities, these brands have sold the new autumn shoes and winter boots all over the counter.

Boots are on the market even earlier.

Fashion trend

The impact, Wang Ying said, is that more women dress the clothes in fashion magazines as a reference to dress up themselves. These magazines have been doing "boots" articles since July and August, and fashion women are following suit.

Plus, the time for wearing autumn shoes is only a month or so, so now some women simply don't buy autumn shoes. After wearing sandals, they wear short boots directly.