It's Better To Turn To The Chinese Native Women's Popular Card If The Price Is Too High To Be Big.

In recent years, this "Chinese endorsement wind" can be divided into two categories in short: the few TOP women in mainland China have always been the hot spot for beauty brand competition, while some introverted and low-key old brands will also recognize the star or model of popular popularity in order to grow in the future.

Big name spokesperson: to enhance the brand LEVEL, in general, the actress of Tian Tian is a spokesperson for beauty products, which can make the brand performance red. For example, early Maggie Cheung x OLAY, Gong Li x L Oreal Paris, the beauty brand level of open shelf property is enhanced, and the spokesperson image is also deeply rooted in the hearts of people, and has the status of palace level ICON.

And the recent big class endorsement, it can not be said that the successful signing of Fan Bingbing's L Oreal Paris.

Always known as the "star dream team" L "Oreal Paris", this endorsement contract is not easy to come by. The rumors are winning another brand with "star purchasing department" to achieve "double ice". While the endorsement advertisement will not be available until September, May, when Fan Bingbing's Dragon Robe is added to Cannes, L 'Oreal has issued a news bulletin, praising its representative of "classic Oriental beauty", with a hundred thousand charm.

Miss Fan's first advertisement is to replace Michele Lee, a beauty who has been in her late years, to represent the classic whitening series. This year's L 'Oreal autumn and winter makeup ads are more likely to be double ice competing for glory.

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Take Fan Bingbing as an example, it is not difficult to see that the beauty brand is an important criterion when choosing a spokesperson. This is to match the brand temperament, and the spokesperson can accurately convey the characteristics of the merchandise, which means communicating with consumers directly.

Although Fan Bingbing is controversial in her works, she is a recognized beauty. Regardless of her skin or facial features, it is the vision of many women. It is quite convincing to use her to endorse whitening series.

In addition to the international brand, the domestic cosmetics brand is also the leading "bad money" hawker. The headquarters in Shanghai's Kalan group has signed two heavyweight endorsements for its brand name and CHCEDO: Hsu Chi and Xu Ruo, the group's determination to enter the Beijing and Shanghai first tier cities has been revealed.

Hsu Chi's amorous feelings and Xu Ruo's good skin quality are the best endorsement of beauty brands. Besides, the two female stars have a good male fan market, which virtually opens more markets for brands.

The new spokesperson: the young market that focuses on youthful vigor, and some low-key and restrained international brands, also changed the strategy of never using the Chinese spokesperson in the past, and began to seek new changes in the fierce competition in the Chinese market. The representatives were Biotherm and Shu Village.

Although Biotherm has been looking for Xu Ruo as a regional spokesperson in Taiwan in the early years, it only belongs to short-term cooperation. The brand always adheres to the international route. Most of the spokesmen are based on TOP's international famous model, which makes people feel fashionable and high-end.

Recently, Biotherm was laying down her body to find the mainland's new generation actress. Chen Yao, the queen of the neck, was the spokesman of the brand in China. He also went to Paris to shoot Chen Yao's endorsement and plane image.

Biotherm signed Chen Yao. At first glance, some of them jumped tone. There were even rumors about this. This is Chen Yao's "meeting ritual" to join Huayi. But at the signing conference, the general manager of BIOTHERM China brand Lamy used a few words to make us feel this cooperation is so match: "her real natural character, vitality and brilliant smile, conquered everyone, these are all from the heart, can not be disguised, this is also the idea that BIOTHERM wants to express, true, modern and dynamic.

We hope that through cooperation with Chen Yao, we can be closer to Chinese customers and provide better quality of life for modern women.

At the signing site, the brand executives also gave Chen Yao a IPAD to "knit their neck". Chen Yao was more interested in returning the brand to live on the meager spot, showing a sense of affinity with the people and presumably bringing new consumer groups to Biotherm.

The L Oreal group's professional make-up brand, Shu Mu Su, is undergoing global innovation this year.

In the two years after he left, Mr. Shu has always been relocating, hoping to have a brilliant post - Shu Village show.

This year's brand new gift is the spokesperson. Before Shu Mu village, most of them used models to make up their makeup, but they didn't particularly emphasize the actress's endorsement.

A few days ago, Shu Mu Hsiu announced that Japanese actress Yuu Yamada would become the spokesman of the Asian region, while Huayi's Chinese actress Jiang Yiyan was promoted to the image ambassador of Shu Mu Hsiu in China. The move also shows that he attaches great importance to the Asian market, especially the Chinese market.

What benefits can the new actress bring to the brand? The biggest advantage is that it's younger. Not to mention the little witch, Hermione Emma Watson, let Burberry's old tree pose, and Wang Luodan, Ceng Kai, Zhu Zhu and other young female stars also bring many new customers to the OLAY in twentieth Century. And the new actress does not need to be in the physical and mental strength like signing a day. The Maybelline, who has always been good at selecting spokesmen, has been signing for 10 years at the beginning of Zhang Ziyi's debut, and now it can not help but sigh the accuracy of Maybelline's vision.

The world from the world to China just a few years ago, the foreigner's impression of Chinese women is quite stereotype: long face, high nose, high cheekbones, and red eyes, from susihuang to Lucy Liu, can not escape this aesthetic view. In recent years, with the development of China's economy, especially the outstanding performance in the financial crisis, Westerners began to focus more on the Chinese market. A group of Chinese models represented by Liu Wenqin and Shu Pei began to favor T. Many Chinese women stars such as Gao Yuanyuan and Fan Bingbing have become frequent visitors to the major international film festivals. For westerners, it seems to have opened another door to China: the beauty of Chinese women is so diverse and international. From China to

The image of Estee Lauder in China has always been the main player in high-end and high-tech industries, and the spokesmen are mostly international famous models, or have the women of the United States middle class temperament, such as Gwyneth Paltrow. Recently, Estee Lauder released heavyweight news: signing the first Asian face spokesperson in the 64 year history of the brand, this lucky guy is the most popular model sister Liu Wen.

Liu Wen, who appeared frequently in T, New York, Milan and Paris in 2008, has not only become the darling of many international fashion masters, but also has come to France, Japan and other editions of fashion magazines to become the representatives of beauty without borders.

Why do we choose Liu Wen? Estee Lauder senior vice president and creative director Aerin Lauder is a myth. "We have been committed to discovering beautiful women who can embody the spirit of the times, and Liu Wenzheng represents our age."

In other words, the world chose China to make Liu Wen.

Liu Wen wrote in his blog: "after a long wait, everything is finally settled."

I have no experience of falling in love.

But I think the process of cooperation with Estee Lauder must be almost the same as love. "

Japan, a neighbor of China, is more influenced by Chinese aesthetics. Maquillage made a special effort to join the Pace Wu in early 2009, and appeared in the poster of Japanese drugstore with the hot Japanese Juri Ueno and Shinohara Ryoko.

This year, Shiseido has signed a special model Chun Xiao, which has been working together for a long time. It has become the whitening spokesperson of the Greater China region, and it is also shining with the international spokesperson Chikai Kuriyama.

Chunxiao and Shiseido's cooperation originated from a soft text of the red honeydew centennial celebration. Originally by Chen man palm mirror, Chun Xiao's interpretation of this soft and stunning Shiseido Shiseido headquarters was regarded as the best interpretation of Shiseido concept "beauty of a moment and beauty of life". Yu Shicheng is the spokesperson of Shiseido GLOBAL's first China District, and continues to cooperate with Chen man in this year's new whitening advertisements, showing the beauty from China to the world.