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Charlie'S Brand Of High School Men'S Shoes Shifted To Domestic Market

2010/8/5 15:29:00 84

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Charlie High School End Brand

August 4th hearing

"CHALICHALI"

Located in the middle and high-end men's shoes brand, the core customers are mainly elites from 28 to 40 years old.

Focus on quality, advocate simple design, and product style tends to Europeanization.

fashion

。

The product structure highlights the characteristics of the European version, combined with the four major sections of the administrative series, business leisure series, outdoor leisure series, and functional shoes.

The channel mode is based on the one or two class boutique department stores and popular fashion department stores in the one or two tier market.

At present, "CHALICHALI" is mainly self operated in the Chinese market. It has established its own store and store in several major regions such as Shenyang, Xi'an, Beijing, Wuhan, Zhengzhou and Guangzhou.

The branch directly outputs products, management and service platform to the terminal.

In 2009, many foreign trade companies saw the vast development space of the Chinese market, and foreign trade merchants began to attack the domestic market as domestic profits were much higher than export profits and the government's strong support and guidance.

Charlie is no exception. Since 2009, Charlie has cast his eyes on the domestic market.

In order to arrange the post crisis era, they have set up 57 stores and stores in Beijing, Shenyang, Zhengzhou and Wuhan.

"In the long run, foreign trade domestic sales will be more robust and can withstand market risks by" two legs ".

Charlie said, "foreign trade enterprises can't catch up with the domestic market.

To the domestic high-end

market

With enough confidence, Charlie will position the brand in the domestic high-end market.

Brand story

The international brand "Charlie Charlie chalichali", born in the European fashion scene, comes from the ancient castle of Italy with its noble blood. It inherits the noble taste of the nobility, draws inspiration from European fashion, and follows the hero's glorious dream to create a modern fashion legend.

On the long Christmas Eve, the Papal Basilica of Saint Peter was ablaze with lights, and the crowds from all over the place were praying and waiting.

When the emperor Charlie wore the golden crown, the excited crowd shouted loudly.

Charlie

Charlie! "

The great Charlie empire was born.

The bonfire has turned Rome into a boiling night city.

Since then, the legend of "Charlie Charlie" has been cheering on the continent.

The prototype of the brand is a shoe shoemaker who specializes in making shoes for the royal family. Their descendants are widely loved to commemorate their fathers and Enze of the great Charlie, the shoes of Charlie's trademark.

Living in the present, the Charlie brand inherits the exquisite craftsmanship of the Royal craftsmen, and excavates the charm of the generation elite men, who are full of conquest, adventurous spirit and benevolent chivalry spirit.

Pursuing career success and personal accomplishment

Brand introduction

The world class brand "CHALICHALI" originated in Italy, founded in 1848, followed by the United States, Britain, Australia, South Africa, UAE, Hongkong...

More than 100 countries and regions have registered and established more than 10000 chain stores.

It has passed the "Madrid Convention" and has been known all over the world.

Charlie leather shoes are elaborately designed by famous designers in Italy, integrating the classics with fashion. Using Italy imported leather materials, they pursue the most exquisite craft and make them with exquisite care.

"CHALICHALI" brand shoes focus on quality, promote the introduction design, emphasize high quality, and attract thousands of consumers with their fresh Korea style.

The "CHALICHALI" brand series mainly include leather shoes, fashion women's shoes, casual shoes, suit shoes, gentleman shoes, etc.