The Guangdong Government Needs To Put Money In The Right Place.

In August 6th, T.I.T creative garden, a large cultural and Creative Industry Park in Guangzhou, was officially opened on the side of the Pearl River. However, faced with the struggles of traditional manufacturing pformation, the bottleneck of development of cultural and creative industries and the embarrassing situation of government support, investors, practitioners and cultural people who jumped on the front line of Guangdong's cultural and creative industries talked freely about their likes, thoughts, demands and worries.

With the implementation of opinions on speeding up the promotion of cultural soft power and the introduction of heavyweight policies such as the Guangdong provincial plan for building a strong cultural province (2011 to 2020), the development of Guangdong's cultural industry is booming.

According to statistics, there are more than 30 cultural industrial parks in Guangzhou and 100 in the Pearl River Delta region.

Guangdong will invest 25 billion yuan in the next 5 years to promote the construction of a strong cultural province.

"If a textile and garment enterprise, as a traditional manufacturing industry, the development space in Guangzhou has been very limited. If our industry does not upgrade or pform, it will fall into a situation where there is no way to go."

Li Zhixin, chairman of Guangzhou textile industry and trade group, said frankly that the pformation of economic growth mode is more painful. It is a painful way to start from industrial manufacturing, R & D, and gradually to brand, fashion and creative service industries. This is a road we must take.

The government needs to put money in the right place.

People often say that Guangdong is a cultural desert. Many people who engage in cultural and creative industries think it is one-sided. The government has invested so much money to support the cultural and creative industries.

Liu Yang, a famous fashion designer in China, hopes that the government can support designers and learn from abroad at home. Fashion is originally a pboundary thing, and can not be closed behind the doors in the country. It can not be a master, nor can it become a plagiarism.

Not only that, he thinks that the government should help more designers to start their own businesses, so that designers can realize their dreams. There is a great difference between the inclination of policies and the support of funds, so that these people can continue to grow.

Cultural and creative industries, Shanghai and Beijing are in front of Guangzhou.

The clothing industry is a leader in Guangzhou, and its advantages have been gradually replaced.

What impressed Chen Huihua deeply was the streets of Beijing. Some of the college students who read vocal music played the role of singing themselves. They pursued a sense of satisfaction in a very cultural atmosphere. In Guangzhou, there was a lack of such a place to assemble and display them.

Entrepreneurs in Guangzhou think that choosing a place to be a company and opening a store is convenient and cost-effective.

Beijing and Shanghai are all going to be built into cities, and there will be a leading role of the industrial chain.

Li Zhi said that Shanghai and Beijing were walking in front of Guangzhou. They also inspected Beijing's 798, Shanghai's M50 and 8 bridges. Combined with Guangzhou's similar success stories, they set up the planning of modern textile industry of industry and trade group.

"Some other creative parks in China are not well positioned, but the theme is not outstanding enough, and the characteristics are not obvious. It is really difficult to benefit the vitality of industrial development."

Chen Huihua gave an example. In a wholesale market in Guangzhou, there are many small photography studios. I believe they are full of behavioral artists and so on. But they can only bury the truth in order to earn money. Instead of having no group of people, Guangzhou needs an atmosphere and a guide, because creativity is often inspired by communication, gathering and activities.

It is understood that T.I.T is slowly advancing towards creativity under the support of the government.

Taking the front-end clothing industry as the theme of positioning, with more than 200 years of historical accumulation in Guangzhou, as well as the details of South of the Five Ridges's clothing culture, especially Guangzhou's excellent geographical environment and excellent commercial resources.

Under the theme, we put forward four "names": famous designers, fashion models, clothing enterprises, clothing brands, and four "naming" as the goal.

Guangzhou love silk

Cultural creativity and market organically combine, cultural and creative industry park is healthy.

How to establish links between culture, creativity, industry and market? Li Zhixin pointed out that the formation of culture itself is a kind of accumulation, and the industry can not be divorced from culture.

For the creative industry, Li Zhixin is confident. We want to see the tangible things in the T.I.T Creative Park, let people see the tangible things, remind people of the history of Chinese clothing evolution, let people feel this thing, cars can not buy, clothes can not be worn, as early as nineteenth Century, western countries have started this industry, more is a natural formation, coupled with people's ideas, concepts into the community, so that the development of society.

Designer Liu Yang said, blindly pursue the market, creativity will weaken, blindly emphasize creativity, it will not persist, it has no market.

"Now it's a market economy. It's not that we have a dream every day. We have dreams and we must have a market. The relationship must be handled well. The premise is that we must stick to it.

There is no support for the market, there is no vitality, so that the organic combination of creativity and market, this creative garden is healthy, is the sustainable development of fashion and creative industries.

I think we need the attention of the society, the support of the government, the care of the fashionable people, and create this atmosphere. A good fashion garden is not two days a day. We need to work together to create it.

Many people will have doubts. What is the difference between the Cultural Creative Industry Park and the traditional industrial park? Li Zhixin explains that there are many forms of Industrial Park, and there is a lot of forms in the industrial park. There are no creative and cultural things that are commonly used and manufactured in factories or factories. Even if a commercial city is built, it is already outdated and outdated. It wastes high-quality resources and is not compatible with Guangzhou's urban positioning.

Now we have to create creative industries in the urban area, mainly for the right time, place and content. The industrial park and the creative industrial park are different forms. The creative park is a powerful support for the content and creativity of these industrial parks.

As long as the rent is cheap, anything can be done. It is the impetuous {page_break} of the society.

Industrial cluster is the only way to develop creative industries. Many people think that the low cultural trend of Guangdong's cultural and creative industry park is obvious and repeated construction is serious.

Li Zhixin saw this phenomenon when he first started planning creative gardens.

He said that some people simply do not know what the creative industry is, and feel that as long as the rent is cheap, anything can be done. This is the impetuosity of the society.

However, if we want to make the creative industry well, the customers will not necessarily consider it. The government should have a plan and guide to avoid rough ends.

As an industry, the first thing is to do well in its main business. The creative starting point of clothing is high. We must not waste very good resources and do neither fish nor fowl.

"The theme should be the criteria that can be distinguished from other creative gardens. If it is not clear, what companies can enter, the atmosphere can not be unified, and will not resonate."

Chen Huihua felt that the theme should be clear. The theme of T.I.T creative park is also a threshold for entering the garden, that is clothing.

The entry threshold is clear, and a group of people will have a common goal.

Jin Qian, who has been working hard for many years in the industry, has deeply realized that China can no longer stay on the basis of "made in China". In the face of increasingly fierce competition, pformation into "China creation" is a common understanding in the clothing industry. The development mode of the creative industrial Park is to provide enterprises with the right development soil and promote the pition from manufacturing to creation.