Zhejiang Garment Enterprises Conform To The Trend Of Transformation And Upgrading

This is indeed a great change. After nearly 30 years of prosperity, Zhejiang clothing owners have found that everything around them has become strange and not so friendly.

The cost of land is needless to say, the labor cost curve is rising all the way, and the trend is still upward in the visible future. The biggest headache is that the employees who take the initiative to ask for overtime are moving away. The new generation of post-80s and post-90s industrial workers demand 8 hour working days and two-day weekends. Once upon a time, the employment of thousands of labors was still the pride of many leading clothing enterprises. Now this kind of glory has become an embarrassment: who has the largest number of enterprise workers and whose worries may be the most, because the pay increase that can not be ignored and the difficulty of becoming a normal recruitment worker.

Thirty years Hedong, thirty years Hexi. It is hard to believe that clothing companies have not had any psychological anticipation for today's situation. But when it comes, many enterprises still seem to be caught off guard. Not long ago, in an internal investigation conducted by the Wenzhou clothing trade association, the representatives of the member enterprises complained that they had enough orders, but they could not find enough workers. If you have a certain understanding of Wenzhou, you will be surprised. After 30 years of reform and opening up, there are nearly 2000 garment manufacturers registered in the industrial and commercial sector in the land of the private economy. Even President Zheng Chenai admits that this number is indeed a lot.

Questions often point to answers. Among the various problems, Li Rucheng concluded that as the garment industry of manufacturing industry, it is difficult to remain in Ningbo, where GDP per capita is more than 10 thousand dollars. This is not difficult to understand. 30 years ago, at the beginning of the reform and opening up, when garment processing and manufacturing moved from Hong Kong, Macao and Taiwan to the eastern coastal areas, it had already buried the foreshadowing of future migration. The trend of the times is that those who are homeopathic are born and those who turn against them are dead. The "potential" that Li Rucheng encountered is: the industrial transfer is irreversible. Industrial transfer is not terrible. Because transfer does not mean that garment enterprises must leave Zhejiang.

Li Rucheng is not worried about transfer. Because in his position, YOUNGOR's clothing sector will no longer be a processing and manufacturing industry, but a fashion and creative industry. What is the fashion industry as a fashion and creative industry? There are no black workers, there is no machine shop, but a headquarters building, hundreds of designers, fashion brands, and stores all over the world. These can be rooted in Zhejiang and transferred without worry.

The other side of industrial transfer has been repeatedly proved by international experience. Far from Europe and America, close to Japan, although the garment industry as a manufacturing industry is very small, the clothing industry as a fashion and creative industry is deeply rooted and flourishing. In the right time, do the right thing.

If we say that the past 30 years are the golden age of Zhejiang clothing as a processing and manufacturing industry, then the next 30 years can also be the golden age of Zhejiang clothing as a fashion and creative industry. As long as Zhejiang garment entrepreneurs can clearly understand the stage of industrial development, conform to the trend, transformation and upgrading. To change oneself, the greatest enemy is ourselves. The biggest obstacle to transformation and upgrading of garment industry is path dependence. Therefore, we hope that there will be more "Yi Yi faction". A new clothing company jointly built by 8 Wenzhou clothing scale enterprises last year has set the growth base on brand and marketing from the very beginning, and all the manufacturing links are outsourced. This is undoubtedly a useful attempt to break the inertia growth mode of Zhejiang clothing.

Similarly, Jiangnan Buyi, Dong Wei and Busen have quietly owned fans of their own brands abroad. The general rule is long.