CNY: Cashmere Can Also Show Off.

Cashmere can also be dazzled.

In this new product conference, snow Lani has released 4 series of new cashmere products.

The display series is gorgeous, focusing on the elegant and refined female intellectuals.

The colourful series is highly modernist, rich in color, and of individuality.

The 4 series of more than 200 sets of costumes make people have to be surprised at the diversity of cashmere produced by snow lanes. In fact, this is just an opening of the cashmere brand of Beijing snow lanes Textile Co., Ltd. and Hebei Lixin Wool Textile Co., Ltd.

In the face of the developed cashmere market and some of the strong cashmere brands, snow Lani has painstakingly arranged its own market.

General manager of Beijing snow Lani Textile Co., Ltd. and director of Hebei Lixin Wool Textile Co., Ltd., Qu Li explained the original intention of snow Lani's birth. He said that since Li Xin has been weaving the history of cashmere yarn for more than 30 years, and in the past, during the process of OEM production, cashmere dress has formed a strong development capability. Now it is time to mature and want to launch its own brand.

The design of snow Lanis is mainly designed by the company's highly paid designers from Guangzhou.

Snow Lani's Pro democracy route

At present, the market plan of snow Lani is to set up an agent in Beijing, Taiyuan, Shijiazhuang, Chongqing and Chengdu.

"The price of the existing cashmere clothing brand is too high, and many young consumers who like cashmere are not expected to do so.

We have seen such a lack of market, so we are ready to turn cashmere into fashion and affinity.

The price of snow Lane cashmere apparel in the market is about 600~700 yuan, and we are ready to take the volume customized route, middlemen, agents to receive orders, feedback to the company, and we will produce according to these orders.

Even in the most complex style, we strive to send it within 15 days.

Qu Li said.

How does "Cashmere", known as "soft gold", achieve its affinity to the people? Qu Li said that because the company itself also produces yarn, it can reduce the cost of raw materials and combine the profits of the two upstream and downstream businesses.

"Li Xin's Hebei Lixian County is the cashmere production base. Every household is processing cashmere products, so we have an advantage in choosing cashmere raw materials."

Qu Li also revealed a secret trick of the company: we can not accept it when we collect wool, because at this time the price is very high, and in the off-season, cashmere prices will drop a lot. Companies often use price trough to reduce the cost of raw materials. Of course, we can grasp the market sensitivity of the trough, which has been accumulated over the past 30 years.

In addition, another measure to guarantee the price advantage of Li Xin is not to enter the market, but to take the form of agency and affiliate, so that the cost of circulation can be reduced.

"We are going to develop 6 stores in the provincial capital cities, 4 cities in the prefecture level cities, and 2 cities at the county level. We will first make regional brands and then become national brands."

In addition to the first tier cities in Beijing, Shanghai and Guangzhou, Qu Li is also very optimistic about the market in Southwest China. He said: "Chongqing now has a street selling cashmere clothing, and Chengdu's cashmere sales are also very impressive. These areas have a large population density and a strong consumption capacity."

This year's cashmere new product conference can be seen as a market exploration by snow Lani, and the enthusiasm of dealers has doubled Huang Yaowu and Qu Li's confidence.

"This time, some of the customers who are participating in the new products are veterans of the company. Their recognition has encouraged me."

Huang Yaowu said.

"I have been engaged in the textile industry for decades. I have always had an idea that I hope to produce fashionable clothes and dress up those who love beauty," Qu Li told reporters.

You may not feel that, for ordinary people, buying a cashmere sweater is a luxury. I hope they will be happy when they can afford it.

Snow Brand's story may start with this long cherished wish.