Interview With Jiang Guohao, Vice President Of Global Brand Trading Center

2010/8/12 11:09:00 182

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Last June, the Ministry of Commerce and Shanghai jointly signed an agreement to jointly promote the "international" of Shanghai.

Trade

"Center" construction, which is followed by "international"

Finance

After the two major objectives of the center and the international shipping center, another strategic goal of Shanghai is to plan.

As we all know, the most basic function of the international trade center is the circulation of commodities -- introducing foreign advantageous products into China and guiding China's dominant products to foreign countries.

Jiang Guo Hao

According to a survey, China

brand

The consumer market has jumped to the second place in the world, but at present, the development of domestic brands is very different. There are also many misconceptions about the brand concept and brand management.

In particular, tens of thousands of foreign brands are in urgent need of seeking to join investors, but there are cultural differences and consumption differences. At the same time, many Chinese joining investors are looking for brand surrogate channels, but they can not go abroad to find them blindly.

Under such circumstances, in January this year, a trade platform for centralized, convenient, standardized and contrasting search for brand agents - "global brand display and trading center"

GBF

Emerge as the times require.