Voight Reserves Reserves To Enter The Shanghai Market Next Year.
August 12th, 8,
Voight
Cai Jinhui, chairman of the board of sporting goods company, said that in recent years, the sporting goods brand has reached the peak of listing. "No listing can not reflect the value", followed by Anta, XTEP and
Peak
After the brand, Voight, who also comes from Fujian, will achieve this goal as soon as possible.
Voight sports was founded in 1993, is a professional basketball brand, the current sales of 7 hundred million.
However,
Lining
,
Anta
Compared with PEAK's first tier sports brand in China, Voight has a very small scale.
These former competitors, before 2004, did not have such a big gap with Voight, especially PEAK.
Cai Jinhui reflected that in the past few years, Voight's narrower positioning has limited the growth of scale, and has also dragged down brand growth.
Moreover, because of the conservative market strategy, it can not compete with other brands' hundreds of millions of advertising fees.
More importantly, Voight has missed the opportunity to jump development by introducing venture capital funds into other sports brands.
In 2008, Fujian's local government once wanted to support Voight's landing on the gem, but ultimately failed to achieve it.
Cai Jinhui said that there are many queuing enterprises on GEM, and the timing is very uncertain. If we choose to go abroad, we can achieve this goal quickly, and the environment of capital market may change next year, and we can enjoy high price earnings ratio after listing.
Cai Jinhui said that the relevant clothing accessories and sports leisure products will gradually expand the proportion in the product line.
Shanghai is one of the three markets that Voight has not yet entered. Taking the rent as an example, the rent of a 80 to 100 square meter shop in a good lot is 5 to 6 million, and the first level business circle can even reach more than 7 million.
"Next year we will enter the Shanghai market."
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