Taiwan Women's Shoes Are Keen On Mainland Development

Recently, the world's largest female footwear foundry shoes Hengfeng Qianjin Wang Xiaoping said that its own brand of women's shoes, is expected to open in the mainland 200 to 400 Direct stores.

Wang Xiaoping, general manager of the MissSofi company, which has created a brand in Taiwan and has an annual turnover of NT $400 million, has sponsored the Taiwan Pavilion of Shanghai World Expo and donated 50 pairs of brand shoes to fortieth million lucky people and other prizes.

Wang Xiaoping said that as the chairman of the foreign trade association, Wang Zhigang, was his father's classmate, and the Taiwan pavilion was the pride of the Taiwanese, it became a sponsor of the Taiwan Pavilion. It also led to the plan to open a branch store in Shanghai by next year. With the expectation of its partners, it proposed to move forward to Jinying department store in Shanghai.

Wang Xiaoping pointed out that since the beginning of the mainland market preferences are not so well understood, will first take the department store of large cities as the main factor, after entering Shanghai Golden Eagle department store, it is expected to also set up counters in Nanjing Golden Eagle department store, and at the end of the year, it will also set up in Shanghai Pudong's Zhengda square.

For some Taiwan women's shoes, which have already landed and broke out of the sky, Wang Xiaoping said that the market segments of different markets are different, and the customers are different.