Can Creativity Sell Money? Shaoxing Textile Creativity Get Rid Of OEM Curse

In Keqiao, Shaoxing, the textile creative industry has already heard a lot.

"A good creative design can always sell a good price."

In Keqiao, which owns the long group of China Light Textile City, more and more textile owners realize that only by giving more new cultural connotation to the textile industry can we promote the development of this industry.

Attract "

During the sixteenth China Cup International Women's dress design competition finals, Shaoxing industrial and commercial departments will have a "China costume design master" industrial and commercial license issued to Chen Jianhui, Jin Hui and a number of famous domestic fashion designers. These designers are officially working in the personal studio of China Textile City.

A few days ago, in the finals of the sixteenth China Cup International Women's dress design competition held in the fashion publishing Hall of Keqiao Textile City of Shaoxing, 31 sets of 124 sets of clothing from all over the world were shown on the spot of the model and 11 authoritative experts from home and abroad.

As the organizer of the "China Cup" competition, Shaoxing textile and clothing

Located in Keqiao, China Textile City is one of the largest textile trading markets in China. The fabric trade has been developed and the clothing industry has not stopped.

Compared with the brand clothing in Hangzhou, Ningbo and Wenzhou, Shaoxing clothing is unknown in the industry.

Guan Guanyou, President of Taizhou chamber of Commerce in China Textile City, has been doing business in Textile City for many years.

"After the financial crisis, the pattern of textile and clothing trade has changed drastically. Even now, OEM OEM will need its own design and brand."

Guan Guan friends have deep feelings.

In order to actively cultivate textile creative industries, local government departments have issued a large number of preferential policies, such as zero cost creative studio, etc., welcome creative talents to enter.

In July this year, the final of the sixteenth China Cup International Costume design competition was held in China Textile City. During the competition, Shaoxing introduced a number of top domestic fashion designers to settle in China Textile City and set up a personal studio.

There are tens of thousands of fabric products in China's Textile City, which makes these fashion designers reluctant to return.

Chen Qimiao, Secretary General of Shaoxing textile service Designers Association, said that these top designers will enter the Textile City, and will promote the pformation and upgrading of textile and clothing, and elongate the industrial chain.

Relying on industry to seek breakthrough is the biggest feature of this competition.

This year's "China Cup" is the first 16 years since the founding of the tournament. It is the first time that Shanghai has gone out of its original destination. Keqiao has truly realized the combination of competition and industry.

As the sponsor of the Shaoxing textile and garment designers association, the responsible person said that the purpose of introducing the event is to promote the pformation and upgrading of traditional industries through creative popularity of the "China Cup", so as to increase the added value of products by design.

As the largest textile market in Asia, with a daily average of one hundred thousand passengers, 1/4 of the world's chemical fiber fabrics are traded here, and nearly half of the textile companies in Keqiao are attracting attention from every fashion industry.

Textile creative industry has boundless vitality

Keqiao creative building, a creative studio, has independently developed a textile and garment speed matching system, which combines fabric design and garment conversion to help operators realize 3D garment conversion and shorten the costume design cycle which needs ten days and half months to a week.

Cloth is good, only to make clothes.

For most of the operators in the textile market, they often make several samples of clothing in the street sewing shop, then hang them in the window, thus completing the process of garment conversion.

In fact, the speed of making clothing by street sewing shops can not keep up with the speed of fabric innovation. It is even more unrealistic to make every series of fabrics in the season converted into clothing.

Because of the many difficulties in the process of garment conversion, a year ago, Wang Su Fang, general manager of a textile trading company in Textile City, suddenly came up with the idea that if we could develop a three-dimensional system, we could pform the fabric of the large series of fabrics developed by the company in a timely fashion in a timely fashion. It could be made into promotional films in the company, and can be sent to customers in time. If customers need, they can also provide samples of all kinds of clothes and make mass production directly, which is much more convenient.

Think of it here.

All along, Shaoxing textile industry enjoys a high reputation in processing and manufacturing, but it has become the "soft rib" of many enterprises in generating high profit design and R & D.

Raising the level of R & D design has become the theme that local governments and enterprises need to face together.

Many top designers have begun to enter the Keqiao creative building.

The reporter learned from the relevant departments of Shaoxing county that Shaoxing county is now building an international textile manufacturing center, trade center and creative center.

The formulation of the "three centers" has been in practice for several years, especially in the past one or two years.

The government is fully committed to the development of {page_break}

In the textile city of Keqiao, Shaoxing County Bureau of industry and commerce to promote the development of textile and creative industries can not be ignored.

Pattern protection is a work that Shaoxing County business department has devoted a lot of efforts to.

"Let every designer have more confidence, creativity and design enthusiasm."

If the creative design of the textile industry can not be effectively protected, it may return to the undesirable state of random imitation in the past, and the result is a blow to the initiative of the creative people, thus creating obstacles to the development of the whole industry, the relevant person in charge of the Shaoxing industry and Commerce Bureau said.

As one of the largest textile markets in the country, the protection of intellectual property rights in Textile City has been a core problem that puzzles the market and promotes development.

In recent years, the Shaoxing industry and Commerce Bureau has persisted in the work idea of "promoting the industry through management, promoting management by management". It has solved the puzzle of "intellectual property protection" as an important starting point for the pformation of functions and the pformation and upgrading of the service market, and firmly seized the core issue of textile pattern protection, and made remarkable achievements.

Since the beginning of last year, 2407 entries have been registered in the first instance, and 1643 in the form of copyright registration, which is more than 2 times the total sum of the previous 8 years.

The textile pattern of textile city is characterized by its large quantity, wide coverage and short cycle. Counterfeiting infringement has been subject to low cost of illegal operation, long time consuming, low efficiency and high cost.

The Bureau believes that in order to achieve effective protection, we must increase the cost of breaking the law and intervene in the advantages of strong timeliness and great strength in administrative protection.

In this regard, the Department has set up a pattern protection leading group, and has gone deep into the market survey of the unique attributes of textile patterns. It invited experts from the Legislative Affairs Office of the provincial and municipal bureaus to discuss the application of law for pattern protection.

Successful research has explored the use of the Anti Unfair Competition Act and other provisions on the protection of well-known commodities. By identifying the well-known commodities in the market and applying the pattern as the protection idea of its unique packaging and decoration, the industrial and commercial departments can directly investigate and deal with the behavior of the well-known goods that are packaged or decorated by others for the same or approximate use.

In addition, Shaoxing County Bureau of industry and Commerce aimed at creative textile industry, and actively promoted policies.

The reporter learned that the business sector also relaxed restrictions on the terms of the name registration industry, fully supported the development of new industries, and nurturing new market players.

"Creative brand" first

The textile industry is a pillar industry in Shaoxing county. It has a good foundation and has a certain brand effect.

While developing the textile creative industry, Shaoxing County business department pays special attention to the construction of "creative brand". At the beginning of the development of the textile creative industry, it attaches great importance to brand protection of these new products.

Shaoxing county industry and Commerce Bureau said that the next step will continue to do a good job in the brand cultivation of creative industries. In accordance with the requirements of "one factory, one standard, new product and new standard", it will help enterprises to carry out domestic trademark application registration, and make enterprise development strategy and trademark strategy advance simultaneously.

At the same time, the positive registration of trademark registration to enterprises is more beneficial to brand creation. The registration of trademarks of some enterprises is lagging behind. In order to prevent others from taking advantage of the registration, it is necessary to mobilize enterprises to apply for registered trademarks as soon as possible.

In addition, the brand internationalization strategy will also be implemented, and actively guide and encourage export enterprises to carry out the international registration of trademarks, so as to achieve the export of trademark products, where the products are exported, and where the trademark registration is.

For the brand of creative industries, enterprises will also know the brand operation level.