Adidas Suffered Waterloo &Nbsp In The Chinese Market; Revenue Fell By 16%.
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Adidas
Scenery is infinite. From the semi annual report released by Adidas, the 5 markets, including Europe, achieved two digit growth in the first half of this year.
But in the Chinese market, Adidas is facing Waterloo.
Semi annual report shows that in the first half of 2010, Adidas Greater China.
market
Revenue was 403 million euros, down 16% from the same period last year, which is the only area in Adidas's global market that has declined year-on-year.
Insiders said that Adidas's passivity in the Chinese market began to be over optimistic about the domestic sporting goods market after the 2008 Olympic Games, leading to high inventory in each store.
In order to reduce inventory, Adidas has closed some stores in China.
Analysts pointed out that the number of stores that Adidas closes nationwide may exceed 100.
Smith Barney
Apparel net profit decreased by 80%
Morning news (reporter Chen Qiong) the August 18th semi annual report released by Smith Barney clothing unveiled the prelude to the semi annual clothing business.
Due to the substantial increase in sales expenses, the profit margin of Smith Barney clothing declined significantly in the same period of 39.49%.
The semi annual report shows that the net profit of the US shareholders in the first half of this year belongs to the shareholders of the listed companies is only 40 million 330 thousand yuan, down 82% compared to the same period last year.
The reason for the decline of net profit is that the cost increases and sales expenses increase sharply.
Although the semi annual report of the listed companies of textile and garment industry has not yet been uncovered, but from the point of view of the forecast, the bottom line of the growth rate of the apparel performance of the United States is already firmly established.
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