Li Wenshu, A Twists And Starts Entrepreneur: Butterfly Lady Dancing On Scissors

Young Li Wenshu,

And beautiful, like the outstanding temperament of the 30s and 40s of last century.

It's just that she has a heart of love for fashion design.

She graduated from Northwest Institute of textile technology in 1987. She is the first batch of high-level talents trained in our country. She has grown up with her, and has become a famous fashion designer in China.

But things are always changeable. Everyone has different fates. Over 60 years old, she still carries the dream of pursuing her career, and uses her own tailoring to dance out gorgeous design life.

Once

On the wisteria Road, the street trees are luxuriant, and occasionally the cicadas are heard.

Rhyme butterfly Li Wenshu dress fashion art experience museum is on this street, less than 40 square meters, simple and elegant.

Here, Li Wenshu, who is 62 years old, has three apprentices to design custom clothes for his guests.

"In 1991, I participated in the fourth gold medal award with the representatives of several colleagues in Chengdu. The number of group awards was second only to that of Beijing and Shanghai, ranking third in the whole country.

At that time, it really caused a lot of sensation. How could we win so many awards in the mainland of Sichuan? "

Recalling the awarding of the year, Li Wenshu could hardly conceal her excitement, and her own design also won the silver award for women's wear design.

Li Wenshu took part in the college entrance examination at the age of 37, and graduated from the Northwest Institute of textile technology in 1987.

At that time, she always had a feeling of "flying high in the sky and serving the motherland". After graduating, he returned to Chengdu, and she volunteered to be the director of the clothing research center of Chengdu industrial group.

In 1991, selected by Chengdu, Li Wenshu represented Sichuan province to participate in the fourth gold medal award.

The acquisition of honor always gives the senior intellectuals a sense of responsibility, and allows the private enterprises of the coastal areas to hire high salaries. She always sticks to his principles and hopes that Sichuan will have original brands and move towards the whole country to the world.

In 1992, the women's coat designed by Li Wenshu has a strong market response.

"At that time, only 5000 pieces of design were produced, and that style was only copied by Qingnian Road merchants for three years."

She never doubted her design ability. She only wanted to contribute to the country.

Tortuous entrepreneurial experience

There is always a painful side to the intersection of ideal and reality.

In 1996, Li Wenshu left the state-run unit.

"After winning the award, the government has been particularly supportive, but it has not been developed."

Speaking of this experience, Li Wenshu choked up and tears ran out of his eyes.

"I can only work for others, but I have not given up my ideal."

Maybe she accepted the invitation from the coastal boss. Maybe when she graduated from University, she listened to the teacher's advice to work in Dalian or Qingdao. Maybe...

Life is not much, perhaps, will not give you the opportunity to come again, tortuous experience will only make people stronger.

Li Wenshu accumulated ten thousand yuan in his work. Her husband and mother each supported ten thousand, a total of thirty thousand yuan, and began their own business.

In 2001, Li Wenshu founded Chengdu rhyme butterfly dress Co., Ltd.

"Several sewing machines, more than ten workers, we started like this."

Li Wenshu led the design of rhyme butterfly dress, positioning in mature and elegant fashion line, suitable for urban high income level of white-collar women.

2002

West

Li Wenshu's "western style" series of costumes is the most colorful. The ancient cultural accumulation and reproduction, blending modern fashion classics, using silk, linen, leather, wool and other kinds of fabrics to mix and ornament, using the techniques of nail beads, lace, fringes, embroidery and so on, will bring the long history, luxurious and simple style of the west to the world.

Li Wenshu's design style and sense of fashion are not inferior to those of the international masters. From the perspective of today, it can be regarded as a fashion fashion show.

However, designers and managers are always contradictory.

It is difficult for designers to design and manage enterprises, and Li Wenshu can not surpass this reality.

"I am a fashion designer. I have to manage the production and sale of the company. The cumbersome things will affect the design inspiration."

Speaking of which, Li Wenshu is somewhat helpless.

Rhyme butterfly dress also changed from the previous market chain operation to today's professional dress customization, business scope has been adjusted, she also gave the company to the children.

However, the embarrassment of reality did not extinguish her passion for starting a business.

In 2009, Li Wenshu took out his pension and set up the Li Wenshu fashion art experience hall in Chengdu's Wisteria road.

This is the third time she has started her own business.

Due diligent design tutor

Li Wenshu fashion experience Museum, simple and elegant, more than 300 kinds of fabrics neatly and orderly display.

Domestic fabrics, imported fabrics, real silk, polyester, cotton hemp, chemical fiber, gorgeous colors are very popular.

There are customers from time to time in the shop, whether she is customized or not, she warmly welcome them.

If the guest does not like the fabric, she will take the record seriously, leave the contact information of the guests, and contact the guests in time after finding the fabric.

In fact, not everyone understands customization, and some guests are attracted to clothes by window clothes. Later, it is found that it is custom made by hand, and a "Oh, you do it".

Li Wenshu often felt uncomfortable when he heard such a thing.

A few years ago, Li Wenshu also took students, many of whom had excellent seedlings, but in the end, they did not persist.

Some students are far away from others, and some students learn to do business with their families.

"I really didn't want to take the students again, and I saw the students they had trained to give up, and it was a bit discouraged."

However, some girls and Li Wenshu around her have some fate stories.

He yuan quiet is a lovely and clear girl. He graduated from the fashion design major. He found Li Wenshu many times and hoped to study around her.

Later, she went to the museum for recruitment, and she came to Li Wenshu as a guide.

Zhao Chunjiang has been following Li Wenshu for two years, and now he has just returned from the ESMOD Beijing training class, specializing in stereo plate making.

"Miss Li is a conscientious designer who is very conscientious in teaching us to design and tailor. It is also very demanding for us."

Zhao Chunjiang thanked Li Wenshu for his guidance.

In April 2nd of this year, Li Wenshu broke her arm. The sixty year old man should have taken a rest, but she always insisted on working every day.

"Maybe this is a fate.

Seeing young people's love for the industry and their persistent pursuit of dreams, I will teach them everything.

In the window of the experience hall, an obscure grass is coming out of the floor. Li Wenshu did not purposely remove this uninvited guest. He hoped that it would grow healthily.

"Our career is just beginning. Young designers, like this young green seedling, need us to nurture and care for them."

Interview notes

Quiet trophy

In the Li Wenshu fashion art experience hall, the gold medal award trophy, issued by the Ministry of textile industry and the China clothing research and design center, lies quietly in an inconspicuous closet.

If we do not look carefully, we will not find such a high gold content trophy.

The cup is designed to be scissors shaped, and the golden trophy is as dazzling as it was 20 years ago. Behind the trophy is a silver award for women's wear design.

But how many people will find it and see how many people know how much it weighs?

Perhaps, in order to show the experience of the museum's clothing, the glory of the trophy gives way to the reality of clothing.

Just like today's Li Wenshu, for clothing design, I don't care how much honor I have gained, I don't care about the opportunities lost and what I should have achieved.

Again and again, she started her own business and trained the new generation of designers with her selfless spirit.

These young designers can only watch the big costume show through the professional paid website before they are in front of the computer. They are very hardworking, but one day, they will grow up like the young green seedling.