Tianjin's Local Clothing Brand Is Highly Recognized By Consumers.

Recently, as the evening paper, Tianjin chamber of Commerce and Tianjin

The survey shows that the citizens have a preference for Tianjin's local brands. Not only over 8 of the respondents have had the experience of buying local brand clothing in Tianjin, but they also recognize the fabric, quality inspection and workmanship of Tianjin's clothing.

Meanwhile, the survey also shows that the "balance point" between brand value and commodity price has become the focus of consumer attention.

Tianjin brand is good.

The survey shows that local clothing brands in Tianjin still occupy a fairly high position in the minds of consumers in this city.

Among the surveyed consumers, 42% were familiar with 5 or more than 5 local brands in Tianjin, especially among female consumers, up to 63%.

The respondents who had bought Tianjin brand clothing reached 87%.

In the question of "where do you think the advantages of Tianjin's local clothing brands are located", 33% of consumers choose "work" and 26% of consumers choose "

Customers love to find a balance.

The survey shows that brand and price are indeed a pair of contradictions, which are interrelated, interacting and restricting each other.

Among the consumers surveyed, the brand factor accounted for 57% of the purchase of clothing items. The first consideration of the price factor accounted for 43%. However, when answering "you can accept the price of Tianjin brand clothing", only 12% of the "500 yuan" price is selected, while the "300 yuan to 400 Yuan" is 66%.

To a certain extent, this shows that consumers in this city do not expect high prices for local brands.

In the interview, the reporter found that at present, the costumes of spring and autumn in the market range from 300 yuan to 400 yuan are basically two or three famous brands in the domestic market, while some famous brands from Beijing, Shanghai, Guangdong and Hong Kong are all priced at more than 500 yuan, or even more than 800 yuan.

In response to the "monthly consumption amount for clothing and clothing", more than 40% consumers chose the "300 yuan to 500 yuan" this "middle price".

Survey refraction consumption preferences

Through this survey, to a certain extent, it reflects the consumption preferences and value orientation of consumers in brand clothing.

The first is the recognition and preference of brand clothing, especially the local brand in Tianjin. In the reason why you are willing to buy brand clothes, 35% of consumers choose "brand awareness", 24% of which choose "quality", 16% of which choose "style", while the recognition of "shopping environment" and "service" is only 10% and 8%.

In view of the survey results, the industry insiders said that consumers' cognition and demand for brand clothing are indeed higher and higher, especially in those with higher incomes and higher clothing consumption.

This requires a good brand not only to provide fashion, fashion and high quality clothing, but also to have a good brand image and terminal service level.

In addition, for those mainstream clothing brands located in popular consumption and mass consumption, the "balance point" between price and brand is also crucial.