China's Outdoor Brand Shehe Pole Star

Shehe polestar Brand introduction

The road of polar star - dream, unity, innovation and happiness.

SHEHE (polar star) was born in the 90s of last century. At that time, China's outdoor sports just started, and foreign outdoor brands came into China one after another. Polar star's "father" was originally made for clothing processing of famous outdoor brands in Europe and America, which accumulated rich outdoor clothing design and production experience for the development of polar stars in the future.

With the strong desire to make the Chinese people wear their own outdoor clothes to climb the limit dangerous peak and the determination of national self-determination, in 1998, the Star Trading Company was formally established. The polar star team insisted on the idea of "making SHEHE into the polar star of China's outdoor clothing". From the outdoors of one outdoor garment processing, it now has hundreds of styles of professional products, including outdoor clothing, sleeping bags and accessories, and independent design, production and marketing management system. SHEHE has gone through 9 years of hardships and hardships. With the rise of China's outdoor industry, it has grown into a new force for China's outdoor brand.

　　 SHEHE We constantly explore the road of technological innovation. The polar star outdoor clothing design and Research Center, founded in 03, has cooperated with internationally renowned functional fabrics suppliers to develop various registered trademark functional fabrics such as "All Dry, Wet Free, Dry Bulk, SH-Wall, TeTra" and applied to related products. More functional fabrics and new application technologies are continuing to develop.

SHEHE distributors all over the country are an interactive whole. They are members of the family of polar stars. We share a common aspiration: constantly improving and facilitating more convenient shopping channels, while providing high quality and cost-effective star products for outdoor enthusiasts all over the country, we also burn the idea of "polar star" all over the world.

On the road of polar star, we are open, optimistic and never satisfied with the status quo. Based on the good star products, we will diversify the internationally famous outdoor brand products, such as the famous outdoor brand in the United States. Marmot The products of Italy professional ski brand Dialto are introduced to outdoor enthusiasts in China and share with them the latest technological achievements and crystallization in the world.

2. the dream of a brave man -- "the star of the pole!"

SHEHE takes practical action to support mountaineering brave men from all over the country and realize their dreams. 2006 is a memorable year. The flag of polar star has been flying proudly on the top of Mount Everest and above the South Pole. The climbing warriors, dressed in polar stars, have gone to the summit of their hearts. They have made the dream of the climbers with their strong will and tenacious struggle, and also achieved the dream of the stars.

Polar star flag reappears Mount Everest

At 10:50 on May 14, 2006, there was an exciting moment. Chen Siqi, a member of the Chinese amateur mountaineering team, first climbed to the top of the Mount Qomolangma in the polar star down jacket. Then, Jin Feibiao, Jin Feibao and other players also had the dream in mind to reach the summit later. The white clouds are floating at the foot of the world. Under the blue sky, the bright stars are fluttering in the third pole of the world again. At this moment, what will the warriors think of at the summit? Chen Siqi's answer is: "for me, the enjoyment of climbing is in the process, and the successful ending is the best result, but I enjoy every second in the climb."

Unlike the 05 year polar star sponsored Mount Everest retest height team, this time, polar star extended the hand of friendship to the ordinary amateur mountaineers. They did not necessarily have professional mountaineering skills, but they had a more fervent dream. Mountain has been waiting there, she is not only a few people, polar star people are willing to help more ordinary people climb their hearts in Mount Everest, to achieve the extreme star "polar star achievement dream" aspirations.

Join hands with three Olympic Games to create good results

Three Austria snow mountain collaboration team was founded in October 2003, is a national recognized professional mountaineering team. The team has a wealth of professional mountaineering experience. Captain Sura Wang Ping has climbed many high mountain peaks in China and has participated in numerous mountain rescue operations, which has attracted wide attention from the industry and the media.

"There has been such an idea since the beginning of mountaineering, because the most abundant mountain resources in Tibet are Sichuan, and Sichuan has not yet provided such an organization for mountain collaboration. So I hope to set up a Tibetan team providing mountain services to provide mountain services for the mountain friends to climb in Sichuan," said captain Sura. We were touched by this simple and simple idea. Polar star decided to give the team 2006-2007 full year equipment support and fully support the growth of the team.

"At the very beginning, the costumes of the cooperative team were customized by themselves (no brand), and several sets of technical equipment were bought and used in training. Many mountain friends doubt our abilities. Our customers are very few. Every time they do activities, they lose a lot of money. This year, we have received strong support from polar star company. After accumulating a large amount of experience of climbing the collaboration of the high mountain peaks such as the Austria snow mountain, Four Girls Mountain, camel peak, moustag, queer hill, Da Miko and so on, passenger sources have gradually increased. So far, nearly 1000 people have participated in our activities. Captain Sura Wang Ping said.

Polar star Antarctic Tour

Professor Wang Zipan, polar scientist of the State Oceanic Administration, participated in the Antarctic expedition organized by the German polar and Oceanographic Institute, together with Dai Fangfang, a postgraduate Antarctic expedition who was selected by many rounds of selection. In order to support the cause of scientific research, polar star has provided a complete set of clothes for Chinese scientists to suit polar conditions.

In August 24th, the German "polar star" scientific research ship went to the south pole, and the October 25th pole star flags in the snowfield of the Weddell ice sea in Antarctica. This is the 2006 pole star flag flying in Mount Qomolangma, the other pole in the world - the pole of the Antarctic pole is again showing its demeanor. "Polar star" was returned in November with the triumph of the expedition and the dream of polar stars. Let's drink a toast to their victory.

"Polar star achieves dreams"

This year, with the support and support of polar star, more warriors have achieved their dreams. Guangxi's bin Yu Deng reaches the top of moustag, Wang Feng of Hunan and the summit of the summit. Their success has not only brought the distance between humans and nature closer, but also brought the distance between polar stars and polar regions closer and closer. In the coming 2007, we will continue to shoulder the mission of "the star of the pole, the dream of achievement", and continue to sponsor more professional and amateur mountaineering enthusiasts with dreams and strength to climb higher peaks and achieve their dreams.

3. technological innovation functional fabrics

The polar star outdoor clothing design and Research Center, founded in 03, has cooperated with Komatsu, an internationally renowned functional fabric manufacturer, to develop a variety of registered trademark functional fabrics such as "All Dry, Wet Free, Dry Bulk, SH-Wall, TeTra".

In 2007, polar star company and Italy waterproofing shoes patent technology supplier OurDry successfully launched a new OutDry series waterproof mountaineering shoes. Now it is trial marketing in some distributors. The advantages of OutDry technology are: first, OutDry waterproof technology is the technical bonding of waterproof membrane and cortex, and the cortex better protects the waterproof film, avoids the leakage caused by film wear and puncture, solves the problem of easy damage to the traditional waterproof socks, and prolongs the service life of shoes; secondly, the OutDry technology increases the space inside the shoes, thereby increasing the air circulation inside the shoes and improving the air permeability; thirdly, the OutDry technology adopts the waterproof method directly affixed to the back of the shoe upper surface, and also improves the problem of the interlayer between the traditional socks type waterproof upper and the socks, thereby achieving the "dry" waterproof effect and greatly reducing the weight of the shoes.

4, teamwork and Solidarity - our intangible assets

We always believe that the strength of a team is strong. In the face of vast and complex market competition, we seem small and difficult, but when we unite, the situation is quite different. Our star dealers all over the country grew up together with the star company. We are both sincere friends and cooperative partners. Now the polar star outdoor is a harmonious and harmonious family. In November 2006, polar star employees and some distributors jointly organized the experience of mountaineering activities of the Austria snow mountain.

5. Dealer network

SHEHE's sustainable development is inseparable from the support of consumers, peers and outdoor media who care about polar star. We can not do without all the hard work of SHEHE, Marmot and Dialto dealers in the front line. We sincerely express our heartfelt thanks to those friends from all over the world. We sincerely hope that we can see the most valuable advice and suggestions for every salesperson to provide you with professional products and services. At the same time, we also sincerely welcome friends who are planning to open outdoor sports equipment store and consult with us.