SHOW&Nbsp; ROOM&Nbsp; Or SHOW&Nbsp; STYLE: Zhao Qian, President Of The New Fashion Country.

Many people still remember the national day four years ago. Apparel industry How to give attention is due to the fact that a fashion designer is the first Xie Feng to enter the Paris advanced clothing week schedule with the designer's brand identity. The pursuit of internationalization for many years by Chinese people has been booming. In that year, domestic fashion practitioners deeply influenced by western fashion system entered the core of creativity. Paris The advanced clothing week seems to mean the beginning of internationalization.

Four years later, perhaps it is the turn of the Parisian to be astonished. On the same day on national day, also in Paris's advanced clothing week, there will be the appearance of fashion designers from China. The difference is that this time is no longer a person, no longer a show, but "contemporary China". Originality ShowRoom ".

This is China Apparel Association United French high. Latest fashion The commercial landing project of the association, France New Fashion International Organization, high-end buyer and strong media will jointly develop an international channel for Chinese creative brands. It will be held in October 2010 in the official schedule of Paris fashion week in the central area of Paris. It will take the sales promotion function of ShowRoom as the core, form the symbol effect of "Chinese creativity", and focus on the clustering power of Chinese contemporary creativity. The designers who entered the "contemporary Chinese creative ShowRoom" were all successful designers from the 2009 fashion creative space, the Chinese fashion design and creative competition, including the designer Guo Pei, who won the BE.PRIVE custom Innovation Award, was awarded the UmaWang designer of the YOUNGOR-SUNRISE knitting Innovation Award UmaWang, the designer of MashaMa Award for the MOUSEJI International Innovation Award, the designer of the BASIC business value award and the designer of the FASHIONGOU network department store award.

The "contemporary Chinese creativity ShowRoom", which will be held in October 1st, is a concentrated display of the symbol of "Chinese creativity". It has created a number of fashion designers, contemporary artists and fashion photographers. It has integrated many kinds of contemporary fashion art forms. It is shot by VogueChina as a famous fashion photographer to create blockbusters for creative designers. It also released a special issue to report the participation of designers, artists and photographers. The 5th anniversary VogueChina celebration reception held on the first day of Paris's advanced clothing week will open the curtain of this fashion art event and introduce it to the global fashion industry.

"More importantly, we will launch a comprehensive international channel marketing plan around ShowRoom, with the participation of designer brand as the main object, and ShowRoom as the main means to radiate the entire European and global market, and enhance the international market's comprehensive recognition of Chinese brands so as to achieve international sales. The biggest difference between ShowRoom and previous press releases or exhibitions is that it is a long-term platform for selling high-end brands to high-end buyers and media in various countries. It is also an important starting point and base for achieving full international marketing of brands. This ShowRoom is going to invite more than 100 internationally renowned businessmen to acquire a close understanding of Chinese fashion and understand the level of Chinese fashion design and the development of garment industry. For Chinese designer brands who want to enter international sales channels, this is the most direct and effective way to use the purchasing budgets of international buyers in the Chinese market. Zhao Qian, President of the new international fashion agency, said.

Creative business model

The "contemporary Chinese creative ShowRoom" is a display platform, and a virtuous circle mode that can repeatedly integrate domestic and international resources. This sustainable business form is built specifically for the growing Chinese garment industry. Zhao Qian explained: "designers who have successfully promoted from the Chinese fashion design invitational tournament each year can first get the opportunity to hold exhibitions during the CHIC, the largest clothing professional business exhibition in China. At the same time, they can also receive the invitation of the" contemporary China creativity ShowRoom "exhibition in Paris. As a docking party, Paris's studio will be based on the rich experience of brand marketing and the understanding of the international market, to help Chinese brands and designers to make accurate international market positioning, make corresponding marketing plans, and give professional advice to designers in selecting the best way to enter the international market and developing multiple marketing channels. At the same time, we will organize the professional buyers from different countries to visit each other during the Paris fashion week to experience the new products of Chinese designer brands and promote the realization of international sales.

"This is the exploration of a business model and the beginning of integrating business models with international models. The designers who take part in ShowRoom to Paris are not products, but products that are buyers of the world. These products can be ordered and bought out. Zhao Qian said. From another perspective, the "contemporary Chinese creative ShowRoom" will to a certain extent promote the transformation of domestic commercial terminal formats. With the introduction of various international business formats and the growth of virtual interactive business platform, the development of the domestic garment market has changed from scale expansion to "creativity" to enhance the value. It is foreseeable that the domestic commercial retail channel and terminal sales mode will be updated and internationalized in the future. Brand collection shops and professional buyers will become an important force, just like the fashion shop Colette shop on the most fashionable streets in Paris. This change will force domestic brands, especially designer brands, to create their own unreplicable design styles and increase the added value of products. The creative and designer resources of the "contemporary Chinese creative ShowRoom" can help domestic brand clothing enterprises to enhance their competitiveness through various forms of design consultants and cooperation, so that enterprises can remain invincible in fierce domestic and foreign market competition.

The age of designers is coming.

In Europe and America, which is relatively developed in the fashion industry, the soul designers of brands such as Armani, Chanel and Dior are all well known by the general public. In China, the vast majority of consumers only identify the brand by endorsing stars, the homogenization of products and the change of celebrity endorsements make this recognition of the brand always go wrong. In Zhao Qian's view, the main reason is the lack of an effective market operation mode in China, which makes the fashion designer a market star. In the mature fashion industry in Europe and America, the designer's creativity is ultimately landing on the cooperation with industry, and the industry helps the embodiment of creativity, so as to realize the value of creativity. If a designer wants to achieve a brand and wants to become a designer star who is widely known by consumers, he must have a complete operation mechanism with capital as the link, designer star as the means and brand as assets.

"In my view, the Chinese garment industry was the era of MadeinChina before 2000, and the brand was won by equipment, speed and quantity. In the first ten years of twenty-first Century, the brand entered the brand age, and the addition of the brand was worth showing. In the next ten or fifteen years, it will be the age of designer brand. In a sense, China's fashion industry is just beginning. After constantly improving the system and professional segmentation, the market space and potential are beyond imagination. Zhao Qian is very optimistic about the future of the Chinese market, and her judgement of the future development mode of the Chinese market is precisely why she is trying to promote the creation of "contemporary Chinese creative ShowRoom". "From a global perspective, the development of international designers has been divided into several stages. The first generation of fashion designers has been successful in the US market, including Eve Szentloran, Chanel and others. That is the product of the big industrial era. The second generation of fashion designers is the achievement of the Japanese market, especially after the entry into the fine industrial era in the 80s of last century, the influence of designers has been expanded globally. The third generation international designers think that they will succeed in the Chinese market. The characteristics of this era are brand finance and financial informationization, which is the era of winning the intangible assets based on creativity."

And Zhao Qian made a vague statistics on the number of employees who entered the professional designer's ranks every year. The results were astonishing. In her view, "the designers who are expanding rapidly are a large number of people who can bring intangible assets, which will create a very huge market." The buyer's economy and multi brand stores will jointly build up an international business operation mechanism, which will spawn the arrival of the age of Chinese designer brand. "Only those designers with economic brains and business sense of smell can stand out in the new opportunities. With the huge media publicity effect and international influence, they will take the lead in grabbing the designer's brand market share in the future and become the pioneer of Chinese designer brand in the international market."