The Agent Must Understand That Terminal Maintenance Is The Top Priority.

Willow: Agent Assistant in Zhengzhou

Secret:

First, regularly set up the exhibition theme, make the corresponding image design by the stores, score by the jury, award the best shops, and serve as an example for other franchised stores.

Two, the image consultant instead of the original shopping guide, regular training in concept and collocation skills, consumers can freely choose the image consultant for one to one consultation.

Three. Record the basic situation of each customer, shopping preferences to the latest shopping process.

Zhengzhou market is one of the gold market of Chuang Ji.

In May 2005, the Zhengzhou evening news organized the "citizen's favorite clothing brand" campaign. Zhuang Ji was chosen as the "men's favorite men's clothing brand" in the first place of men's clothing.

It is reported that in Zhengzhou, Chuang Ji has the highest popularity among men of the same kind, and the image of spokesperson Emil Chau is deeply rooted in the hearts of the people.

Zhengzhou Chuang Ji's brand sales every year are among the top three agents in the country, while sales in Zhengzhou's local menswear brand market are among the best. The Zhengzhou agent assistant, who is in charge of the brand operation for many years, told the author that this is inseparable from the importance of terminal maintenance.

Terminal maintenance includes store image maintenance and service quality improvement, and store image maintenance mainly displays in product display and window design.

"Our company has many brands, and every one has done a good job. We attach great importance to the image of the store."

Yang Liu said that every year the company conducts regular display and selection of various stores. It is generally composed of the human resources director, the operation director, the shop manager, and her own. A new unified theme is drawn up in each phase, and the corresponding image design is made by each store, creating different atmosphere, commending the best shops, and acting as an example for other franchised offices.

"Shortly before the spring clothes went public, we organized a" spring "thematic display rating, and made a selection of store display, overall collocation and window design.

The frequency of activities like this is very high, for example, in January -3 months, each month will launch different themes, each theme will show a completely different style characteristics, giving consumers a strong visual impact.

Since the beginning of this year, there are no more shopping guides in Zhengzhou's Chuang Ji stores. Instead of image consultants, Yang told the author that although this is only a change of address, it plays an important role in enhancing brand image.

"Since last year, the company has this idea. After this year's formal implementation, consumer recognition is relatively high. Now many customers will contact the image consultant in advance, and then consciously purchase it."

Shopping guide is guided shopping, and image consultant is to make overall image matching for customers, which is more advanced in Zhengzhou local business circle.

Yang said that this change is a kind of promotion and more direct creation of benefits. The company will put forward higher requirements for image consultants, and regularly train them in concepts, collocation skills and so on.

Treasure of town store: 24 customer files

Chuang Ji Zhengzhou company has a treasure of town stores - 24 notebooks that record customer files.

It records more than 10 thousand customer files, which are readily available from customers' basic conditions, shopping preferences and latest shopping records.

Yang said that the company conducts 4-5 close communication with customers each year, including birthday greetings, new product promotion, service research and so on.

"More than ten thousand customers' files are the biggest harvest of Zhengzhou team in recent years, and also the secret of success in Zhengzhou's annual sales volume."

There are 2 franchised stores and 5 counters in the Zhengzhou agency. Zhengzhou has a special store and 3 counters. There are 2 counters in Luoyang. There are 1 stores in Xinmi. The next goal is to continue to enhance the performance of single stores. Two is to continue considering the opening of stores in the prefecture level cities, and also hopes that Chuang Ji can serve the products.