The Ten Major Home Textile Marketing Strategies Most Applicable To China

First, efficiency priority strategy.

The first motivation of Chinese purchasing motivation is realistic motivation.

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Two, price fixing strategy

Price positioning is also an important factor affecting the success or failure of marketing.

For Chinese consumers who are realistic and cheap, the price directly affects their buying behavior.

First, the price of the product should be recognized by the consumer group, which is positioned by the product. Two, the value of the product must be comparable to the price of many products of the same type. Three, after determining the selling price, the profit rate should be equivalent to that of many other operators who operate similar products.

Three, brand promotion strategy

The so-called brand promotion strategy is to improve and enhance the various elements affecting the brand, through various forms of publicity, improve brand awareness and reputation strategy.

Upgrading brands requires both quantity and quality.

Quantity, that is, constantly expanding

Four, stimulate source strategy

The so-called stimulus source strategy is to regard consumers as the source of marketing, and constantly stimulate consumers' demand and desire through marketing activities, so as to maximize the service to consumers.

Five, personal argument strategy

Strategy is to use real people to use certain products to produce good results as a case, through propaganda means to other consumers to spread, to stimulate consumer desire to buy strategy.

Usually, there are tabloids, promotional activities, case TV programs and so on.

Six, media portfolio strategy

The strategy of media combination is to use various advertising media in a proper proportion, to stimulate consumers' desire to buy, to set up and enhance brand image.

Seven, single appeal strategy

The single appeal strategy is based on the efficacy characteristics of the product, selecting the right consumer groups, and accurately presenting the demand that can best reflect the product's efficacy and satisfy the consumers.

Eight, terminal packaging strategy

The so-called terminal packaging is based on the performance and effectiveness of products, in direct trading with consumers to carry out various forms of publicity.

The main forms of terminal packaging are: first, putting up posters to introduce products or brands at the terminal; two, lifting the banner of promotional products at the terminal; three, hanging shop signs or front light boxes and billboards with brand markings at the terminal; and four, communicating feelings to the terminal salesmen, influencing the salesmen, and improving the recommendation degree of salesmen for the publicity and recommendation of products.

According to the survey, 20% of health care purchasers have to solicit opinions from salesmen.

Nine, network organization strategy

The best way to organize an appropriate scale and stable marketing team is to set up a marketing network organization.

The strategy of network organization is to establish stable and orderly marketing organizations supporting and coordinating each other according to the regional scope of marketing.

Ten, dynamic home textile marketing strategy

The so-called dynamic home textile marketing strategy is to constantly adjust the marketing ideas and improve marketing measures according to the changes of various elements in the market, so as to make the marketing activities dynamically adapt to market changes.

The core of dynamic home textile marketing strategy is to grasp the changes of various factors in the market.