Clothing Merchants Cautiously Play "Limited Edition" Consumers Are Careful About Street Clothes.

Many businesses have launched "promotional activities". Limited Edition "Commodities" are misled. Consumer 。 On the one hand, only a few pieces of navigation advertisements are sold on the one hand, but on the other hand they are sold in large quantities. The so-called limited supply of clothing has become a "road suit", which is really giving consumers a big surprise.

Mr. Zhang, the public, arrived a few days ago. Technology market After purchasing the navigator, the promoters, after introducing all the functions, specially said to Mr. Zhang that the navigator belongs to the "limited edition" special model launched by the manufacturers this year. The manufacturers require 288 units to be sold in each city, and the special price will be 15% cheaper than the daily retail price. Seeing such favourable terms and limited sales, Mr. Zhang bought one. Unexpectedly, before the shop door was opened, the navigator on another counter was found to be exactly the same as the one that he had just bought. He asked if he knew that the machine had no limited edition at all and could be bought at any time in the market. Feng Jingkai, Secretary General of the Consumer Association, told reporters that the so-called "limited edition" products launched in the market are mainly concentrated in clothing, bags, IT products and some small commodities.

Generally speaking, the limited edition products produced by some manufacturers are better than the ordinary ones in terms of quality and appearance, and the cost performance is relatively high. However, many illegal businesses are using the limited amount to improve their product prices in a disguised way, putting the ordinary commodities on a limited scale, resulting in a "limited edition" price with high quality and low quality on the market. At the same time, due to the lack of screening ability of some consumers, the damage of rights and interests often occurs.

Recently, in a store hanging on foreign trade clothing monopoly, merchants issued signs of Limited sales. When the law enforcement officers asked businessmen to provide relevant materials, merchants could not take them out, and the law enforcement officers ordered them to dismantle false advertisements on the spot. Since the beginning of this year, Ji'nan's commerce and Industry Department has focused on the "limited edition" commodity inspection, focusing on the technology market, the cultural market, the clothing market and some small commodity sales markets which are more focused by consumers.

We should carry out the "three-dimensional" supervision of the publicity factory that launched the "limited edition" sales, and find out the limited variety, quantity, sales time and marketing method. For some commodities, manufacturers should issue relevant certificates to limit production materials, or submit plans of activities to limit sales of commodities by holding business operators, check the limited commodities, and prevent false propaganda from misleading consumers.