Pulse T-Shirt Industry Will Boost Domestic Brand Construction In The Future -- The Trend Of Chinese T-Shirts Will Be Held In Shanghai In 2011.

"The fashion trend of Chinese T-shirts in 2011" was held at the Shanghai New International Expo Center. The fashion trend was released by the China knitwear industry association and the China knitwear Association T-shirt sub contractor.

　　
As part of the 2010 China knitting international exposition, this is the second landing stage for T-shirt fashion trends. This special issue includes two parts: the famous brand fashion trend conference and the excellent enterprise award presentation ceremony.

　　
"The trend of China's T-shirts released in 2011" is aimed at guiding the domestic T-shirt enterprises to move from ODM to the terminal market, strengthen their business channels, build their own brands, and promote the whole T-shirt industry's development towards the two major international trends of fashion and functionality by commending outstanding enterprises.

 

In recent years, with the evolution of fashion trends, the formal and casual dress boundaries are becoming increasingly blurred, and the mixture is popular. Because of its plasticity and versatile advantages, T-shirt has become a necessary single item in people's clothing. All of a sudden, T-shirts stand out and go on top of the shirts, replacing shirts as the largest proportion of the tide men's wardrobe.

　　
It can be said that the Chinese T-shirt market has broad prospects and the T-shirt craze will be intensified. But looking back at the familiar brands of T-shirts in the domestic market will inevitably be embarrassed, because we have not found a brand of T-shirts in China.

　　
At present, T - shirts in the Chinese market can be roughly divided into several categories: brand clothing attached T - shirts, non - brand T - shirts, and brand T - shirts. Undoubtedly, the mainstream of the T - shirt Market will eventually belong to the brand T - shirt. Only brand T-shirts can fully reflect the characteristics of T-shirts: independent design, production, business mode and so on.

　　
Many domestic T-shirt enterprises are still in the stage of OEM and ODM, and can only "dress for others". Brand awareness and brand concept still need to be improved. How to build a brand, make it to the terminal market, develop sales channels and enhance brand awareness has become a "must answer" for Industry Enterprises.

　　
This "2011 year China T-shirt fashion trend release" is aimed at this, trying to explore the future development path of China's broad T-shirt enterprises through the prestige and high reputation of the industry, and provide guidance information for enterprises. For example, when T shirts become the best selling clothing category in e-commerce sales, Chinese T-shirt Enterprises can make use of the latest platform of e-commerce to widen their own sales channels, share the "big cake" of the Internet, and build the brand's popularity and reputation. At the same time, this trend is also aimed at promoting the emergence of China's own T-shirt brand as early as possible, shortening the gap between China and the big brands and matching China's position as a manufacturing power and a big consumer country.

 

　　
Two main trends of fashion and functional T-shirt industry

　　
At the moment, T-Shirts, like books and album covers, have become a platform for artistic display. T-shirt is no longer just a piece of clothing, it is also a new carrier of culture, belief and personal expression.

　　
A very creative T-shirt is sought after by others, and a T-shirt with a creative classic may not be comparable to a high-end fashion from price, but it represents a person's unique and good taste.

　　
In the 70s of last century, T-shirts with images began to spread all over the world. By 80s, T-shirts with coloured clothing patterns were put into mass production. Starting in 90s, T-shirts began to pay more attention to the diversity and detail design of the style, and to pursue the comfort of materials, and more and more into the new technology. Especially since the beginning of this century, T-shirts have gradually come to the forefront of fashion, and even become the leading trend. Its fashionable side is becoming more and more prominent.

　　
T-shirts are becoming more and more fashionable no matter from fabric or from style, design and technology. Silk T-shirts, flash embroidery, metal chips, beads and so on, all kinds of materials and decorations were applied to the production of T-shirts; the style changed from loose to tight, from the length of the coat to the short coat; the color was no longer a single solid color and simple color, showing colourful, and even a large number of gradations; mesh T-shirts and suspenders T-shirts were no longer new; printing, jacquard, embroidery, cloth binding and other methods have been applied to the production of T-shirts. Take the mulberry silk T-shirt and hemp T-shirt as an example, its style is concise, material comfort and fine workmanship bring the T-shirt to a new level.

 

　　
T-shirts are no longer the accessories of other garments, they become independent fashion items and start to go to the more high-end luxury goods ranks.

　　
Apart from fashion, the function of T-shirt is also getting more and more attention. Nowadays, functional clothing is favored all over the world, and Chinese consumers are more and more fond of functional clothing. In a survey of countries' cognition of clothing functionality, China ranked third in ten countries surveyed after Germany and Japan. According to a statistical data, more than 60% of the customers who have purchased functional clothing are willing to pay higher prices for "functionality".

　　
T-shirts have inherent advantages in realizing the functionality of garments, because they not only have the closest contact with human skin, but also have a wide range of wear and time. And, on the other hand, T-shirts can also bring high added value to their T-shirts, and get rid of the stereotypes of classifying T-shirts into cheap, low value-added products.

　　
In recent years, the domestic T-shirt enterprises have been increasingly enriched in the application of raw materials. In addition to long staple cotton, combed cotton, mercerized cotton, mulberry silk and hemp, soybean fiber, corn fiber and milk fiber are also widely used in T-shirt products, producing brand-new T-shirts and personalized T-shirts, giving T-shirts new life.

　　
The functional T-shirts with technology processing and special processing have the properties of moisture absorption, sweat relief, anti ultraviolet, antibacterial, deodorizing, environmental protection, and so on, which cater to the current consumers' attention to the psychological demands of wearing healthy, comfortable and low-carbon life. Moreover, as functional clothing comes out of the limitations of sportswear field, its market prospect is broader. Van GEE has launched a "quick dry" T-shirt, introducing functionality into non sports apparel, targeting the ordinary consumer market and gaining good market expectations. This has opened up another open window for many T-shirt Enterprises -- Taking the road of functional T-shirt product development.

　　
Show the example power and activate the benign competition atmosphere of the industry.

　　
It is worth mentioning that in this "2011 China T-shirt fashion trend released" scene, also staged a major drama - "2011 China T-shirt fashion trend best fashion award" and "2011 China T-shirt fashion trend best feature Award" two awards. JEANLASSIE brands and famous mouse brands won the two awards respectively.

　　
The famous brand mouse always emphasizes the function of the T-shirt, and adopts the cotton anti ultraviolet quick drying fabric product, so that consumers are comfortable and comfortable when wearing. Cotton and polyester cotton super soft and ironing products are waterproof, oil proof, antifouling and radiation protection functions. Bamboo fiber is a natural hypoallergenic material with good elasticity and breathability. It is suitable for a T-shirt with a sporty and sporty style. At the same time, the brand of the famous rat also attaches great importance to the environmental protection of the T-shirt. The quality polyester material selected by the company is made entirely of recycled plastic bottles. Ingeo natural fiber is a new type of natural fiber extracted from corn and can be completely decomposed by biology.

 

　　
JEANLASSIE brand has a good performance in T-shirt fashion. The brand has an excellent designer team. Every year, the company sends designers abroad to study and learn the trend of fashion, and combine the international popularity with the local culture, so that the fashion of T-shirt is becoming more and more obvious. In the JEANLASSIE brand T-shirt, you can see the perfect mix and match of laminated elements, changing colors, exaggerated accessories, and the high-tech fashion shown by digital printing technology, all of which convey a young, optimistic and positive fashion attitude.

　　
During the event, two industry leading awards were awarded. The China knitwear industry association, with the great influence and high authority issued by the fashion trend, highlights outstanding enterprises' exemplary strength in the industry and enterprises, encourages the typical enterprises to constantly climb and more excellent brands to emerge, and moves more industry enterprises to take positive actions to promote communication, exchange, study and promotion among enterprises, and activate the formation of healthy competition atmosphere in China's T-shirt industry.

　　
At the same time, at a higher level, this is also a response to the call of the state and industry to promote China's clothing brand strategy. By commending outstanding enterprises, it shows the way that China knitwear Association promotes industry enterprises to move towards high standards and independent innovation.

　　
With the help of the "2011 year China T-shirt fashion trend release" platform, through the selection and award, let the market test the brand, fully confirm the achievements of the brand in the year, further expand the social reputation and social influence of the local T-shirt brand, enhance the intangible value of the brand, and enable more potential and creative excellent independent brands to stand out, and promote the continuous development of the Chinese T-shirt industry.