• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Major Clothing Brands Compete For &Nbsp; Can Terminal Promotion Touch People'S Hearts?

    2010/8/28 15:25:00 45

    Clothing Brand Terminal Promotion

       Clothing industry With the increasingly fierce competition, various public relations modes have been generated. The major brands have used their influence and appeal to adopt various public models to compete for the show and promote the terminal to the end. Flagship store, fashion show, Star cut ribbon, designers come to the art exhibition and so on. It closely grasped the public's eye, and looked at the brand more fresh. The scene saw only the star style and fashion show that can only be seen on TV, which satisfied the curiosity and freshness of the public. But I wonder if they have ever wondered whether people can remember your brand after all the jubilation, and whether everything you do can really touch the hearts of the people.


    The way a star drives to a new store


    This is probably the most popular and attracting public. Consumer The move. From the screaming of the scene to the new store, the star's terminal effect is absolutely indispensable. At this point, the mus bonwell and the wedding birds are worth learning.


    Jay Chou, the hottest little king of Chinese language, is the spokesman. The use of star effect is the most popular among all fashion brands. Whenever we hear that Jay Chou, a new shop in the United States, will show up in the city and even the surrounding cities, the fans will also bring huge passenger flow to the opening of the new store.


    Mode two celebrity endorsement Big international card


    No one will feel strange about celebrity endorsements. It has become a very common phenomenon in various industries. The clothing industry is also the same. Terminal promotions, brands will increasingly do "show", the major brands make every effort to increase exposure rate, stars become their best carrier, help promote products and brand image, expand their influence and appeal.


    Mode three Designer Visit the scene


    In the European and American markets where the designer occupies an important part, a designer can interact with consumers on the spot, which may be more effective than celebrities. It can enhance consumers' trust and make it easier to buy. If GiorgioArmani, VERSACE and other top designers arrive, then Guang mang has definitely covered the stars.


    After the international financial crisis, a show of Zegna's tailor made men's wear in Hangzhou was the first shot for its terminal store's gold suction scheme. Although on the day of the custom show, the viewer failed to see the designer himself, the top men's fabric and the real touch feeling displayed by the staff still let the consumer experience the perfect combination of Zegna's luxurious fabric and the master's tailoring.


    If a brand new shop opens, a designer can tell me at the scene, "you are more suitable for this short section", then help me to recommend the model to the left quantity and the right ratio. I am sure I am excited to go to the shop door every day waiting for the new product to go public. Perhaps the charm of the designer's live show is better than the shopping guide's one thousand "design concept".


    There are four themes: "story".


    Celebrities and famous teachers can be regarded as sharp weapons for promotion and upgrading of the terminal, and thematic activities are more and more effective in recent years.


    As a terminal promotion, not just the moment of opening up, which enterprise does not want its brand to have a more far-reaching impact. In various grope and exploration, the annual "theme activity" launched around the terminal brand promotion has been applied more and more. In 2006, the "love and beauty China trip" was one of the classics. The activities lasted for 10 months, and the brand culture was spread in nearly 15 cities.


    However, the contribution of love to the industry is not only the sensory stimulation brought by the first lingerie art in China, but also throughout the whole country. It is a more positive goal for more people to understand the elegance, beauty, luxury and elegance of underwear. Admittedly, the admiration of harvest is not the same as that of terminal sales, and the "leading brand of underwear industry" is the perfect stage for this year's highest level and nationwide brand culture promotion project.


    The main theme of choosing theme activities as terminal promotion brands is whether the theme really catches the eyeballs and needs of consumers. Chen Jingxia, deputy general manager of Anshan Commercial Investment Co., Ltd., also said that selecting the platform and identifying the location is very important for the promotion of the brand terminals. For example, the star concert of Wacoal brand "Kangxi grand ceremony" has further enhanced the influence of the brand on the terminal.


    Way five pure art can also achieve career.


    Yi Wen enterprise group is the first Chinese enterprise to commercialize emotion. The embedded brand marketing mode of emotional and cultural marketing has accumulated a lot of popularity for terminal stores. Beginning in 2000, the first moving marketing of Yi Wen is a large-scale exhibition called "my father, my mother, and emotional fashion". In Xidan and Wangfujing street in Beijing, I present the old photos of my parents. After the SARS in 2003, thousands of hand holding photos were displayed on the theme of "beauty in the rain". The autumn show in autumn, "the desire to get stuck in the throat" is to remind the customer that in such an era of rapid improvement of material living level, it is necessary to control desire for social and family responsibilities.


    Many times, combing emotional marketing is just a mode and means for terminal promotion, and the most important is a brand proposition. Wu Jianmin, chairman of the board of directors, believes that the sales outlet of Shu Lang is mainly about how to attract new customers and maintain VIP customers. In addition to the distribution of birthday gifts, the customer's wardrobe matching course is not regularly carried out. The image designer of Shu Lang will teach color matching and dressing knowledge on the spot to help the terminal store maintain customers.

    • Related reading

    Look At "De Yun Hua Fu" To Decode Public Figures Behind Fashion

    Industry perspective
    |
    2010/8/28 15:22:00
    58

    China'S Brand Clothing 100 Billion Dream Is Not A Dream

    Industry perspective
    |
    2010/8/28 15:19:00
    41

    Shoe Industry Moves: Is "Moving" On The Spirit?

    Industry perspective
    |
    2010/8/27 15:27:00
    125

    Shaoxing Textile Enterprises "Borrow Road" Chile To South America

    Industry perspective
    |
    2010/8/27 15:25:00
    45

    2010 Enterprises From OEM To Self Created Brand

    Industry perspective
    |
    2010/8/27 15:24:00
    36
    Read the next article

    The Problem Of "Three Guarantees" Is Difficult To Highlight.

    Because there is no uniform "three pack" regulations in the market at present, there is no "law" to protect consumers' rights.

    主站蜘蛛池模板: 女人18毛片水真多免费播放| 97久久精品无码一区二区天美| 视频一区二区三区欧美日韩| 明星ai换脸高清一区| 天天射天天操天天| 做zm被逮判几年| chinese麻豆自制国产| 特黄特黄一级高清免费大片| 成年美女黄网站小视频| 国产成人在线观看免费网站| 亚洲日韩一区二区三区| 26uuu另类亚洲欧美日本| 欧美性另类高清极品| 国产精品久久久久9999| 亚洲AV无码国产精品永久一区| 黄色福利视频网站| 日韩伦理片电影在线免费观看| 国产人成无码视频在线观看| 久久99精品久久久久久| 精品国精品自拍自在线| 天天做天天爱夜夜爽毛片毛片| 亚洲高清在线mv| 2019中文字幕无线乱码| 日韩美一区二区三区| 国产一级特黄在线播放| 一级片在线视频| 美女视频黄视大全视频免费的| 巨大欧美黑人xxxxbbbb| 人人公开免费超级碰碰碰视频| 92午夜少妇极品福利无码电影| 欧美在线视频免费观看| 国产成人精品a视频| 丰满人妻一区二区三区视频53 | 特级毛片免费观看视频| 国产高清av在线播放| 亚洲av一本岛在线播放| 调教视频在线观看| 日本高清护士xxxxx| 午夜视频十八嗯嗯啊免费| 99在线小视频| 最近中文字幕mv在线视频www |