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Anta And Other Fujian Shoe Enterprises Start Micro-Blog Marketing Strategy

2010/8/30 10:29:00 30

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micro-blog

There is a saying: "when your fans exceed 100, you are the internal magazine; over 1000, you are a bulletin board; over 10000, you are a magazine; over 100 thousand, you are a city newspaper; over 1 million, you are a national newspaper; over 10 million, you are the TV station."

Beginning in the first half of this year, a number of "Fujian" shoes and clothing enterprises including Qipai, Qipai, CABBEEN, Anta, XTEP China and so on have all officially launched micro-blog micro-blog in Sina micro-blog, and distributors of such enterprises as "Star", "Jin Ba" and "Lai" have entered the "battle field" either, or are promoting sales promotion programs, or after sales service, or activity content. A brand war without "gunpowder" has been launched, and the concept of "marketing" has also come into being. Cai Wensheng, a stone lion man, has written a lot in the history of "marketing".

It has been observed that many "Fujian faction" brand shoes and clothing enterprises are also doing the same marketing tactics on micro-blog.

Cai Wensheng became famous on micro-blog this year.

World Cup

During the early morning of June 19th, he organized an event, that is, the first 32 friends who have guessed the "four World Cup" Quartet will get a newly launched iPhone4, even if the guessed friends are 32, they can also receive other prizes. This news has received more than 36 thousand forwarding and nearly equal comments.

Prior to that, Cai Wensheng also organized an event, that is, 16 Sina micro-blog fans over 10000 personal websites, each person can receive a iPad.

The 32 iPhone4 plus 16 iPad is worth nearly 400 thousand yuan.

Today, the number of fans of Cai Wensheng is close to 880 thousand.

enterprise

There will be more and more people using micro-blog. "

Cai Wensheng said, now for the "Fujian faction" brand shoes and clothing enterprises, has become a fact.

For example, CABBEEN opened Sina official micro-blog in August 13th.

隨后10天之內，這家石獅企業就在微博上推出了“參與卡賓‘七夕，尋找你的MR.Right’，即可有機會贏取卡賓限量版時尚禮品”、“卡賓官方旗艦店，全場滿就送!只要購滿99即可贈送卡賓正品底褲1條!”、“秋季新品現已發布!部分款式低至3折”、“全場滿200減60，滿400減120，上不封頂!實付滿200包郵，實付滿300再送60元現金紅包”等活動，深受博友關注;七匹狼最近幾天推出了“100本《名士堂》創刊號26日搶書活動開始”，即每天@七匹狼男裝官方微博發搶書信息，加關注并回復轉發當條信息的前10名，將獲得這本雜志;柒牌也在不久前公布了“‘柒’開得勝——南非世界杯有獎競猜活動的最后一位獲得【柒牌T恤】的幸運圍脖”。

According to observation, at present, "Fujian faction" brand shoes and clothing enterprises opened by the official micro-blog, seven card fans are the most, nearly 15000 people.

"Micro-blog is a way of expression for people or enterprises who want to be concerned."

CE0, an international company, said that micro-blog registered accounts were used to promote products or rely on the advantages of platform technology to win customers. Next, it will become a norm.

Fu Shi, director of shoe business planning department of Shishi Mu Lin Sen thinks.