The Clumsy Mouse Brand Is Based On The Integration Of Shoes And Clothing.

August 31st, in the industry,

It is this special identity that, at the beginning of the birth of the clumsy rat brand, Kuang Weiping formulated a set of perfect development orientation for it: take the "leisure fashion" as the main position, build the "clumsy mouse life hall series" for children aged 3~12, and create "stupid mouse fashion street wear" series for 13~22 year olds.

In just four years of operation, the clumsy rat has reached more than 2000 special counters in the country and more than 200 stores.

Kuang Weiping is still a good resource integration boss. At the beginning of his business, the clumsy rat brand was based on the "shoes and clothing integration" project. For Jinjiang, Guangzhou and Wenzhou, the children's shoes resources of three children's shoes were located in Guangzhou, where the headquarters and clothing center were put in Guangzhou, the production base of sports shoes was in Jinjiang, and the production base of leather sandals and textile shoes was put in Wenzhou.

"Through the complementary advantages of three areas, it is conducive to the integration and utilization of advantageous resources."

Kuang Weiping said.

It is understood that the clumsy mouse company has been very focused on product R & D design and information collection.

At present, the clumsy mouse company has three major product development centers in Hongkong, Guangzhou and Jinjiang, and the global hip hop tribe information collection center. The company has more than 20 top domestic footwear development talents, with an average development of more than 300 new models per quarter, and the commissioning rate reaches 50%. The strong research and development advantages ensure the continuity of the brand development and the unique uniqueness of the product style.