Shorts Are Popular To Help Boost Sales Of CK Brands Such As The US.

Because of the hot climate this year, shorts Sweeping around is another important fashion moment. The shorts of various brands in the United States are diverse in style and become essential items in summer, thus promoting sales of all brands.

　　 Style and style Diversification

Retailers in the United States say they are experiencing two digit rises in sales of shorts, not just because of the hot weather, but that shorts have become a fashion necessity, from denim shorts to Twill Shorts on the side of trousers, as well as long waist tight silk shorts that go out at night.

DELL, a famous American department store, is touting these short pants from mini to knee as essential for summer. They have become the symbol of this modern department store. In the US, shops, ranging from Lord&Taylor, Belk and Sax Fifth Avenue to Scoop, Olive&Bette 's and Chalk boutiques, are witnessing more consumers' addiction to shorts than ever before.

Shorts are one of the great drivers of our sales. We bought them very early, and they sold very well from the beginning. "We sell shorts with different lengths. These shorts are popular this summer," said Frank Dolov, vice president and chief executive of garment Department of DELL.

Although he could not give an accurate marketing plan, he said: "shorts sales have been far ahead. We have more shorts than last year. "

"Especially now, shorts are amazing," Liz Rod Baer, executive vice president of Lord&Taylor, said. "Our shorts have been stocked by more than 30%."

Some of the best brands include Sanctuary, Buffalo (Buffalo) and Calvin Klein Calvin (Calvin KleinJeans), especially Twill Shorts and synthetic cotton shorts. Rodbell said: "the shorts on the shorts are sold very well, and it is the best selling fashion."

In the cowboy series, AG and Rich&Skinny brand shorts are also selling well. Rodbell said: "shorts with shorts are very convenient and easy, and all military style clothes are paying attention to this style." She also said: "L&T brand cocktail shorts are also well done, which is more comfortable and more casual. Although the volume of transactions is small, it is more popular with people. It's more relaxed. " The manufacturers of these styles include 860, Love80 and BCBG.

Rodbell said that women are replacing these shorts with jeans and wearing high-heeled shoes to wear dates.

Headquartered in the US Sherlock Belk company, there are 308 retail stores, and its marketing manager, Kathy Buffalo, said: "we are in an excellent shorts season, from shorts to teenage shorts, all short shorts, holes, bags, jeans and jeans." Khaki is mainly made of curled, belt and printed shorts with small bags.

Among the many brands sold in Belk, MissMe, Joe 's, World Shortsfrom Citizen and Seven For All Mankind sell well. The company said: "we are trying to keep the price below $100."

Buffalo said: "the weather in the southern part of the United States has been warming since March. Our dress business is very good, but the shorts business is good. Customers have many choices, not just knee length. "

The company expects to have strong shorts during the shopping season because of climate. Students from many states in the southern part of the United States return to school in mid 8, which means the weather is still hot.

Some shorts, especially "super short". Burr type Shorts, their prices are not cheap. For example, the "super short" denim shorts sold by DELL department store are from AG ($135), Citizensof Humanity ($145), Siwy ($152) and True Religion ($172).

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Short pants trend continues strong

Roseae Morrison, fashion director of DonegerGroup, the largest clothing buyer in the United States, commented on this year's shorts phenomenon. She found that the old washed and devastated "super short" jeans were sold very well. "White shorts are also selling well." She said. She noticed that the breeches became popular this spring. Everyone is wearing shorts, matching them with tights, trousers and boots, and she says "buy it now" type.

She also believes that shorts will continue to go strong in autumn, especially with tight pants. She said, "boots are now worn all the year round, and they are very good looking." Morrison foresaw that this autumn shorts would match leather, goat skin and wool. She said, "with a sports jacket and a shirt on it, it will look great. To a certain extent, it takes the place of mini pants.

"Casual downloading sells well at Sax Fifth Avenue." Peter Henrique, vice president and regional purchasing manager of Sax Fifth Avenue, said: "we predict that NanetteLepore brand printed silk series, Alice+Olivia brand linen anti leg shorts, and even more casual brands such as Vince, Theory and Splendid will all win."

Olive&Bette 's, a New York based retail store with 4 stores, owner Stacey peck said: "our shorts business grew by 27% last year." Jeans shorts are the main driving force for the rise in sales. She also said that she has been as successful as SevenForAllMankind, AG and Citizens of Humanity. Paige Twill Shorts also sell well.

Olive&Bette 's's fashionable shorts, such as Julie Brown, novelty printed, butterfly style and polka dot, are sold out almost overnight.

When describing the age of customers who buy shorts, peck said: "our customers have mothers who drive baby cars, girls who study in private schools... It's very comprehensive. " She says the retail price of jeans shorts is about $160.

Expansion of consumer groups

Scoop sales of shorts increased by two digits this spring. Some of the best selling products are Sea's $190 silk ribbon shorts, Alice+Olivia $155 twill linen shorts, Seven's $150 cowboy roll shorts and Splendid $88 flax panties.

Susan Davidson, CEO of Scoop, said: "this is a fashion trend. We saw the popularity of bottoms, rather than the popularity, fashion and appearance of jeans. Women wear beautiful clothes at night. "I think this is a substitute for mini skirts," Davidson said. She also pointed out that many people are interested in shoes this season, "so you will want to put on their show."

The Chalk boutique in Illinois has also experienced the same success in shorts sales this season.

Carey Kahn, CO owner of Chalk boutique, said: "women wear shorts every day or at cocktail parties." Chalk boutiques and Current/Elliott jeans shorts are selling well. She agreed that breeches were popular last autumn when women wore boots and tights.

Kahn hinted that her customers would also buy slightly shorter shorts. "Dress shorts are the second trends in shorts. Men's shorts are also selling well. " She said, "shorts haven't completely replaced evening wear." It's just another option. It takes the place of skirt. It's a new way to go to cocktail parties. "

"We foresee that 50 year old women will also buy shorts," she added. They were hesitant at the beginning, and later they joined the buying team. Shorts gave them a nice pleated lid and a pair of good shoes... "