There Are Business Opportunities Behind Fashion Shoes.

On September 2nd, reporters learned that the "Chinese classics" coming out of the country are more than just pulling back. The old brands such as leaps and shoes are returning to mainstream consumption.

Nostalgia psychology is universal. The faster the social development changes, the deeper the nostalgia.

Because of personal growth experience, old Chinese products have different memories of different people.

Jiang Wei, director of the financial department of Shenyang University, believes that the resurgence of old Chinese goods is a reflection of collective nostalgia, not just a simple trend following the fashion trend.

"People in modern society are under too much pressure. Seeing old things will remind people of their comfortable and slow pace of life, which can relieve their internal pressure and relieve tension."

Jiang Wei said.

Of course, it's not just nostalgia.

"Cheap fashion is easy to use, and high cost performance adds chips to Chinese products."

Foreign goods and domestic products are actually the same ingredients, but because of the different marketing methods, many traditional Chinese goods are finally forgotten.

Tang Xiaohui said that the newly acquired traditional Chinese goods rely on their feelings and two rely on word of mouth.

As for investors who want to seize the business opportunities of domestic goods resurgence, Jiang Wei believes that decisions of investors are very important and need careful and rational judgement.

First of all, we must understand the market, we should not be confused by the cheap price. Secondly, we should choose a small quantity of good quality and cheap commodities, so as not to bring about a stockpile crisis. We should follow the laws of the market and invest rationally.

Nostalgia classic one: the old brand deducts the perfect turn around to sell ten thousand pairs a month.

Sun Rui, a Shenyang girl who calls herself a tide child, likes to wear shoes that are neither Adidas nor Nike, but China's leaps, because this is also the favorite of her idol, the Lord of the rings, Orlando.

In the many pictures of this internationally famous movie star, FEIYUE's mark is clearly visible.

In Shenyang, the same treatment as the leap has returned to the Liao Shen market after many years of silence.

In August 31st, an interview with reporters found that, thanks to the "nostalgia" and "personality" trend, the once glorious moments, the sports shoes and the plum blossom sportswear, and the sea jacket were once forgotten for more than 20 years.

The classic force sells ten thousand pairs a month.

Liang Yanping, who has a strong sense of return, is not only the general agent of Liaoning, but also the head of the exclusive authorized store in Liaoning.

She told reporters that in the past 20 years, she has never met such a good form this year.

"We can sell tens of thousands of pairs in one month. Because of the shortage of goods, there is no money for them."

Liang Yanping introduced the most classic WB-1 basketball shoes with red bars as an example. Now it has been out of stock for more than half a month, and other styles are often broken.

In the past two days, she has just refused an order for ten thousand pairs of shoes.

Liang Yanping said that at present, the sales volume of the franchised store is 300 thousand yuan, which has doubled compared with last year.

While sales are rising, the style has changed to the original monotonous style and has increased to hundreds. Almost every month there are new arrivals.

Then who is buying it? Liang Yanping told the reporter with pride that the customers in the past were mainly purchasing from migrant workers and schools in remote areas. Now, there are many different kinds of things. The elderly and middle-aged people are looking for fashion in order to reminiscence. The young people wear their feet on the pursuit of fashion. The students love the shoes comfortably and cheaply, and the customers are very broad. Some customers buy 5 or 6 pairs at the same time.

In order to cater for the taste of the fashionable family, Huili also introduced hand-painted shoes, mountaineering shoes, children's shoes and lovers' shoes.

"70 years old" has led the trend.

Talking about the back shoes, Liang Yanping said, actually, the back force shoes have a history of more than 70 years.

In the 70s of last century, Huili shoes were the only symbol of sports and leisure footwear in China.

By the 80s, having a pair of back shoes was a sign of fashion among teenagers.

But with a large number of sports shoes brand entering the Chinese market, the brand of the shoe has gradually declined.

Many young people may not have heard of this brand nowadays.

After experiencing the pains of pformation, Huili looked at the market overseas and became popular in Europe and America, and Europe and the United States were rushing to buy it. In Europe alone, its value at least doubled by 25 times.

Nostalgic classic two: Net boss national Amoy "plum blossom"

Welcome to the "second spring" and the "national costume" of the "plum blossom" sportswear, which was once popular among generations of Chinese.

Among them, Tang Xiaohui, the seller of Liaoning, is the most popular "plum blossom" sportswear seller on Taobao, and is invited to participate in the program of Hunan TV's "up to day" program.

"In the program, I gave the host Wang Han a plum blossom sportswear specially. He liked it very much and later wore it to South Africa.

Tang Xiaohui, who likes to collect second-hand goods, told reporters that by chance, he found that many people, like him, are very fond of nostalgia, especially those "old domestic products" that have long been difficult to find in the market.

When people's nostalgia becomes a nostalgia for reality, business opportunities emerge.

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Buy all secondhand goods at once.

After many inquiries, he found the oldest state-run sporting goods store in the city, and was excited to find more than 1000 storehouses of plum blossom sports clothes which were produced in 1986 and 1988.

After buying all the old products at once, he opened a shop to sell plum blossom sports wear, and at the same time contacted the manufacturers such as Huili and leapfrog to start a nostalgic business. Only "plum blossom" sportswear can sell one hundred or two hundred pieces a month.

With the advent of the "second spring", the price of "plum blossoms" has risen and risen even though it is heavily loaded with storehouses.

"From the backlog to a tight commodity, 68 yuan two years ago, it has risen to 148 yuan, and the selling price at that time was not enough for the current price."

Tang Xiaohui said.

The whole country runs for "plum blossom".

However, Tang Xiaohui has his own worries.

In the 80s of last century, the plum blossom sportswear, which was popular in the last century, ceased production in the 90s of last century.

Tang Xiaohui told reporters that the second batch of goods in the store was that he had worked hard to find the Tianjin Sports Committee before he could continue.

Later, he spent thousands of times trying to get the address book of a former Tianjin knitwear factory seller, so he settled down to call the dealers everywhere and asked if there was a backlog of "plum blossom" sportswear.

"Some phones are long ago empty numbers, but in desperation, they can only go to the local address to find them. For this reason, I have traveled to Guizhou most, and there are three or four more times."

It will not be possible to make the "plum blossom" truly reappear in the past 20 years ago.

After anxiety, Tang Xiaohui could only hope for an unconfirmed news that the old "plum blossom" employees were deliberate to prepare for the resumption of production.

Plum blossoms witness the first gold medal in China's Olympic Games

Reporters learned that speaking of "plum blossom" is inseparable from the Olympic Games.

In 1984 Losangeles Olympic Games, the "plum blossom" sportswear was designated by Chinese athletes.

Xu Haifeng won the first Olympic gold medal in China, the women's volleyball team won five consecutive championships and Lining won six gold medals.

In the 80s of last century, the "plum blossom" sportswear was almost everywhere in the country. It became the most popular clothing style in the country.

The words "China" or "Beijing" are commonly seen on the "plum blossom".

In those days, a young man who could wear a unit of the sports team's plum uniforms to go to the canteen to cook meals was often the target of the girls.

Quotations from Chaozhou people: domestic products let people regain childhood memories

A dozen pairs of shoes and a pair of cheap shoes represent a good memory of childhood.

When I was young, my father gave me a pair of back shoes, which is equivalent to sending me a LV bag now.

- MS Cheng, who has just graduated from university.

I knew that the plum blossom card was once seen in the forum. Some netizens were talking about the tide match. Only then knew that this brand was actually the clothing that Xu Haifeng and Lining wore in the awards. I never knew that when I was a child, I still had this brand of sportswear, and it was so popular in the last century.

"After 90" Chao Ren Shen Shen

Although only an old sports suit, but for different people have different meanings, "after 90" thinks very handsome very hard, "70 after" is considered to be a lingering complex.

Tang Xiaohui, a shop owner

The return of "Hui Li" represents the return of simplicity and simplicity.

Don't be superstitious. You see, foreigners are now wearing our back and jump shoes.

A pair of simple back shoes can rival Nike in the United States, which can sell for 60 US dollars, and even some of Hollywood's biggest players are supporters of back shoes.

Liang Yanping, general agent of Liaoning