5 Essential Weapons For Marketing

5 essential weapons for marketing

It is understood that enterprises in the form of participation to expand the cost of the market to save more than 40% of other traditional forms, but also greatly shorten the promotion time.

In some large trading countries in Europe and America, most enterprises get most of the trade opportunities and partners, and are also the best places to compete in the international market.

Marketing has not yet received the attention and development of entrepreneurs in China. It is considered a waste of time to participate in the exhibition. Even if you sign up for the exhibition, it will be too careless, even holding the idea of "going to have a look."

Then, how can enterprises fully play their role?

The simplest way to plan is to draw up a detailed and feasible exhibition plan, which can combine ideas, ideas and patterns together.

No matter how it is understood, this process must be completed, such as exhibition schedule, sample preparation, equipment procurement, data printing, personnel arrangement and so on, and all related matters are refined to people, responsibilities to people, all quantitative data and implementation, and no execution plan is desolate.

Exhibition hall,

At present, the domestic standard booth is 3 * 3 meters, square, three baffle, headspace.

No matter what industry, such booth and design are not enough unless you are playing.

Ordering a spacious exhibition hall is very necessary for marketing, plus the ingenious design and unique display will attract you countless customers.

The design of the exhibition hall must conform to the aesthetic requirements of the masses. It is convenient to visit, bright and simple, not too complicated, and can not be dull. Apart from some special products, do not be too different so that viewers can not stop.

The exhibition hall should serve the enterprise and serve the marketing. It should not only emphasize the appearance and gaudy, but not the name of the enterprise.

Considering the large number of exhibitors, the billboards or other noticeable signs outside the exhibition hall should not be ignored.

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Explain that interpersonal communication is above everything else.

Marketing can be said to be marketing between people, and it is a multi-channel sales mode combining oral communication with entity presentation.

We know that people always like to join in the fun, and live presentation and operation demonstration will always attract passers-by and ignite the curiosity of the audience, which creates a rare opportunity for marketing.

Once the customer watches, it shows that he is interested in your stuff.

There is a saying in the sales circle: "there are no customers who do not buy, only customers who do not know", so letting your customers know your products is the most important issue.

Admittedly, the way of on-site operation and explanation enables customers to know more about publicity than what they do.

People who are responsible for explaining and operating must be proficient and know the products well enough to answer all the questions raised by customers. Don't be dumb in the marketing process. This will not only make the products lose buyers, but also embarrass them.

Before participating in the exhibition, we should strengthen the exercise, demonstrate repeatedly, and memorize all the data.

Picture album, giving customers a space to read.

In recent years, many enterprises have recognized the importance of picture albums in marketing and printed their own catalogues in print.

We know that enterprises can not have only one product, and each product has its own attributes and specifications. It is impossible to explain the nature of each product to customers in a tense and short-lived activity, because the amount of acceptance is limited.

Using the unique promotional function and delivery function of printed matter, the product name, size, specification and application area are printed on paper to give customers a chance to read.

Another important feature of picture book marketing is intuitive, easy to read and lasting. The value is absolutely higher than a thousand words, and it also provides a communication platform for those who are not good at oral marketing.

A good picture book is a marketing tool and a window for enterprises. It serves marketing.

The picture album used should be different from other picture albums. Too thick will be unfavorable to carry, but too thin and no strength.

The whole picture album can not be simply a product introduction. According to the survey, many pactions are realized on the basis of the identification of enterprise culture, and rather than selling dry products, it is better to spread spiritual and spiritual corporate culture.

Business cards, details that can not be ignored

Business card is the most active factor in the interpersonal relationship network, and it is also the most concise booth in the marketing process.

If you want to do a good job in marketing, don't underestimate the role of a business card.

A small business card can be used to know the basic characteristics of the company, product, and contact mode of the carrier. It can also see the position, specialty and status of the carrier.

People are selfish and hypocritical. Dealing with people is largely influenced by their subjective consciousness. Besides being friends with people of equal status, they also want to know and learn from industry experts.

So when printing business cards, you can't just print the phone addresses. They are basically not fancy. Remember that you are not art or visitors. You are marketing, selling products is your value.

Business cards should be concise, clean, and legible, not to use traditional characters or oracle bones.

Of course, if you are exporting products, printing your customers' native language, such as English, Korean, Arabic and other languages, will help you in marketing.

Be-all