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    Laid-Off Workers Sell Small Potatoes To Become Rich.

    2010/9/7 18:59:00 64

    Start Small Potatoes Restaurant

    The boss's story, Liu Xin, China

    Restaurant

    One of the leading figures of the industry has assets of 186 million yuan and merchandise intangible assets of about 156 million yuan.

    He served as chairman of the "little potato" catering Co., Ltd. has developed to more than 130.

    Chain store

    The 5 regional branches are ranked fifth in the top 100 restaurants in the China Business Federation, the Chinese Restaurant Association and the China Hotel Association.

    However, 12 years ago, Liu Xin was a laid-off worker. He ran to sell vegetables, sell fish and sell clothes every day for his livelihood.

    How did the laid off worker enlarge the "little potato" and become a hundred million?

    Volvo

    What about it?


    Small potatoes come out


    In 1989, Liu Xin, a 24 year old stevedore of Shenyang fuel company, was "unlucky" to be laid off.

    In order to make a living, he had built a "riding riding key", selling vegetables, selling fish and pporting clothes in the market.

    Two years later, he used his 7000 yuan to start a clothing business with his wife Jin Xiuyi, and soon changed to a fruit business, but spent months without making money.

    Because Liu Xin was a "culinary expert", Jin Xiuyi learned from his mother to make small pickles and big rolls. Finally, they decided to open a small restaurant.

    In this way, Liu Xin and his wife made every effort to open a cold noodle shop in Taiyuan street.

    But in less than a year, not only did they lose 7000 yuan in their investment, they also owed a lot of foreign debts.


    In order to repay debts, Liu Xin had to go back to business, pedaling tricycles, selling vegetables everywhere, selling fish and selling watermelons.

    But Liu Xin did not give up the idea of reopening the restaurant. He kept thinking: why can I lose when others can do it? When he sent food, he began to work closely with all kinds of hotel owners.

    In the process of gradual learning and accumulation, Liu Xin found a rule: all hotels with characteristics of operation are good at doing business, while most of the shops that run poorly do not have characteristics and have no own main product characteristics. He decides to return to Taiyuan street to open a restaurant.

    Liu Xin looked at the house at 11 Taiyuan street.

    This is a restaurant opened by a boss in Heilongjiang. He is anxious to go back to his hometown.

    Liu Xin used his parents to leave his house as collateral and put the hotel down.

    After that, he pieced together 3000 yuan in the west, hired a few people, painted the walls, and bought 4 tables. The snack bar, named Lin Yuan's small noodle shop, was opened, and it attracted eight guests with the benefits, cleanness and enthusiasm.


    One day, when Liu Xin was walking along the street in Taiyuan, he heard two people walking in front of him and said, "eat potatoes in Lin Yuan."

    Liu Xinkai's cold noodle shop, they said that eating small potatoes, this gave Liu Xin great inspiration.

    He knew that his "little potato" was very popular.

    On the second day, Liu Xin renamed Lin Yuan cold noodle shop as "little potato" pickle restaurant.

    Small potato is a special product in Northeast China. Its size is much smaller than that of ordinary potatoes, but the scent and nutritional value of potatoes are much higher than that of big potatoes.

    Due to the large output of this variety, many people planted, careful Liu Xinhui's eye beads, and immediately aimed at it.

    Liu Xin went around to investigate and collect the technology of small potato cooking, to extract and extract the essence, and to carefully consider and make it easy to study and make small stewed potato juice with various kinds of medicinal materials.

    The "little potato" dish has both the characteristics of the Northeast bowl, and the taste is absolutely delicious in the Northeast bowl.


    A large bowl of "small potatoes" 10 yuan, plus two big flower rolls 2 yuan, enough for two people to have a good meal.

    When the dish was first released, the dish was fired and people were warmly welcomed.

    Later, Liu Xin used small potatoes and pickles as the leader, chose the vegetables that people often eat in daily life as the main materials, highlighted the strong color and delicious taste, and the taste of salt taste. By using the cooking methods such as sauce, stew, mixing and frying, five categories of 150 kinds of small potatoes and pickles were produced.

    "Little potato" fascinated all customers, and there was such a mantra: "tasty enough to eat, Shenyang little potatoes."

    For a time, small potato cuisine was popular in Shencheng, and business was hot.

    In less than two years, Liu Xin earned more than one million assets.

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