Hongkong Clothing Giant Esprit&Nbsp; Mainland Sales Doubled In The Next 5 Years.
Hongkong apparel giant Esprit Global Holdings has recently confirmed that the company will gradually shift more business to Asia, and will take the mainland market in the next 5 years.
Sales volume
Doubling, expanding business to 400 cities in the mainland.
In a statement to the Hongkong stock exchange, the company said it currently has 169 businesses in mainland China and 931 stores.
The plan has increased to 1700, and the retail space has increased by 70%.
meanwhile
Esprit
Will continue to follow the plan later this year.
Frankfurt
Open brand the largest store in the world.
Germany is still the largest market for Esprit.
In the statement, the company said: "looking ahead, we will focus on expanding our market. China is undoubtedly the top priority market."
In January of this year, Espiri bought Huarun's shares in the joint venture at HK $3 billion 880 million and independently controlled the mainland business.
ChewFookAun, chief financial officer of the company, said that next year, the company will invest HK $1 billion 100 million in the mainland market. The total plan is to invest 2 billion 200 million Hong Kong dollars in the mainland.
The company said that part of its expansion strategy will include the introduction of low price series to three to five tier cities, and expansion of retail businesses to at least four major cities.
The mainland's wholesale business will focus on franchising to extend to three to five tier cities.
ChewFookAun also said the wholesale business in the European market is still under pressure due to weak consumer confidence.
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