How To Do Business In Neighborhood Business?

The neighbourhood business is also running out? On the two month of the mingmingyue Road, 6 years ago, Guan Yi, a shoe shop, watched the business go down from two hundred or three hundred yuan a few years ago to 7 yuan, or even zero. "It's better to go back to bring the sun." These days, aunt Guan is clearing the goods and intends to close down.

The shoe shop's front door is about four or five square meters, hidden on the bottom of the staircase of the two Road residential quarter of Mingyue. The front door is the back door of dongshan experimental primary school. "There are many neighbourhoods that have been put out every day before they are loaded with iron barriers." From the beginning of 2002, Guan Yi put his shoes in the doorway, and many neighborhoods were able to sell them on an average of two hundred or three hundred yuan a day. Seeing the son, he soon bought the shop.

"I will sell anything when my daughter-in-law goes in." Guan said he had not done much research on selling shoes. Before the daughter-in-law entered the goods mostly slippers, sandals, cloth shoes, rubber shoes and other daily wear shoes. The year before last, when her daughter-in-law entered more than 40 pairs of clogs, she was asked to be unlucky. A neighbour bought a clogs and came back to complain in a few days. "The downstairs neighbor stabbed my house on the floor with a stick and protested too loudly." The remaining dozens of double clogs, Guan Yi to half price reduction, also sold for more than two years.

Before her retirement, aunt Guan worked in a hospital. She said she looked at the shoe store to kill time. She laid a chaise lounge in front of the shop, and she walked around the stairwell and crossing the street on weekdays. However, in recent years, a couple of shoe stores have opened across the street, and only 10 minutes walk from her shop to Wuyang New Town store. In addition, at the beginning of this year, the neighborhood committee installed an iron fence beside the shoe shop. Only a door was opened from 7 a.m. to 9 p.m., and the old man wanted to pass the iron fence about 10 centimeters high. Guan Yi feels that her business is gradually declining.

"Do not sell, become inverted." This year, Guan Yi has to send his grandson to Gonghe primary school in the morning, and then pick it up at 3 p.m., when the shop stops at this time, and has only bought 7 pairs of slippers a day. Now there are still forty or fifty pairs of shoes on the shoe rack. If this month is still over, aunt Guan intends to pack them home. {page_break}

Expert pulse

　　 Location No bankruptcy is not unusual.

Why did Guan's business turn from the original two hundred or three hundred to the last? business Huang Wenjie, chairman of the business and planning business, said that the characteristics of community business are very obvious. If it does not conform to this feature, it will be normal for them to end their business in the end.

He thought he wanted to do community business. Neighborhood business There must be two points: convenience and repeatability. A small shop opened in a community should be a place frequented by nearby residents. That is to say, if someone is "convenient", it will have a business door. Secondly, the radiation of community stores is small, consumers are relatively fixed and limited. Therefore, the sale of things in community stores must be very repetitive. And Guan Yi opens a shoe store, a pair of shoes can wear at least half a year to a year, sales volume of course is limited.

Many people think that the secret of opening a shop is to "lower the price and bring up the quality of the product". But Huang Wenjie said that as a community business, its convenience and repeatability are above price. Some convenience stores in the community not only survive well, but also some of the products are higher than supermarkets. So, if you want to do well in the neighborhood business, the key is positioning.

Golden finger

Which stores are suitable for opening in the community?

According to Huang Wenjie analysis, there are three kinds of shops that are more suitable for opening in the community: first, daily necessities, such as rice, oil and salt stores, which can highly reflect the "convenience". Two, a service shop, such as a laundry, has a very high repeatability. The newly washed clothes may be washed again in a few days. The third is a snack bar, such as selling steamed bun, soy milk and other breakfast shops. It occupies a small area, but people buy it every day.

However, Huang Wenjie also reminds us that although community stores can sometimes be higher than the outside, they are still not suitable for shops that sell high-end products. Because such products, large investment and relatively strong comparison, when people buy, they usually go to several large shopping malls, carefully compare and choose, and then make a careful choice.